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Contently Reviews and Ratings

Rating: 9.9 out of 10
Score
9.9 out of 10

Community insights

TrustRadius Insights for Contently are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Contently is a versatile platform that caters to the needs of various users and departments. Product marketing teams rely on Contently to contract creative writers and designers for generating high-quality content. By leveraging the expertise of external contributors, they are able to source different perspectives for campaign ideas and effectively manage their content needs, writers, and analytics. Freelancers also find value in Contently as it provides them with an efficient way to create online portfolios, showcase their work, and connect with potential clients.

Furthermore, Contently proves to be instrumental in building newsrooms and award-winning initiatives. Its comprehensive features enable users to manage documents seamlessly from ideation through workflow, editing, and tracking. One notable use case is in the healthcare industry where Contently is employed to advertise content directly to specific target audiences. This enables marketers to effectively engage with their intended demographic and drive engagement.

Additionally, Contently simplifies the process of content creation by offering a range of tools such as a plagiarism checker, voice and tone analysis, and grammar checker. These features help users generate compelling story ideas while maintaining the highest quality standards. With Contently, content marketing tasks such as delegating, editing, confirming, approving, and publishing content can all be conveniently carried out within one integrated platform.

Overall, Contently addresses common challenges faced by businesses when it comes to creating timely and high-quality content. Whether it's fostering community engagement, activating customers, or generating content for various products and business lines, Contently proves to be an invaluable tool for managing all stages of content marketing efficiently. From blogs to social sharing platforms, Contently empowers businesses with a wide array of content mediums to inform and engage their customers effectively.

Reviews

11 Reviews

One of the best market platforms

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

This is one of the tools that I can say really helps. The implementation of the software was good and it was easy to incorporate. Overall I would give the tool a good rating as their customer support team is handling issues very well.

Pros

  • Great for the review process. The talent selection feature is also very useful.
  • The embedded smart platform has an automated marketing mindset that provides smart analytics.

Cons

  • There is nothing I don't like about the product. All the features are very good and useful, except some technical aspects that need to be improved.

Likelihood to Recommend

I love the built-in analytics that alerts when we're drifting from our brand voice or missing our priority keywords. So we can say that it is a very useful tool in our company.

RM
Ramon Mendible
Marketing and Communications in Marketing at Movistar Empresas Argentina (1001-5000 employees)
Vetted Review
Contently
8 years of experience
View profile

Great service for content creation

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We have used this to help us source content for emails and other business-related assets from creators that we did not have the resources for through our in-house team! Not only was the content we received exactly what we needed but also we were really impressed with how it turned out.

Pros

  • Creative content
  • On time deliverables

Cons

  • More creators

Likelihood to Recommend

If you are someone who doesn't have internal resources or team members that can crank out content for you, this is a great resource to use. We ended up bringing someone in internally so we didn't need to freelance it anymore but this is such a great way to get one-off projects, large or small completed by someone without having to bring them onto your team.

MC
Melanie Corrigan
Director of eCommerce & Marketing in Marketing at BIOHM Health (11-50 employees)
Vetted Review
Contently
1 year of experience

Not Content with Contently

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

I opened my Contently freelancer account in August 2016. I created the account for two reasons: First, so that I'd have an online portfolio, since I didn't have a website at the time. And, second, to try and find new clients to write for. At the time, a blogger and podcaster that I followed had received multiple projects from the site, and others she knew had also found new clients as well. Even though they were finance writers, and I wrote about other topics, I decided to give it a try.

Pros

  • Nice and easy space for an online writing portfolio
  • Supposed to be a space to find and attract new clients
  • An online space for clients to find new freelancers
  • They have a blog with some good articles and resources.
  • They have a rates database where you can see what some publications pay.

Cons

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.

Likelihood to Recommend

Because I've been using it for over three years, and never had a single bite from a prospective client, I can't recommend Contently for that reason. This is the sad part, because this is what they are supposed to be suited for, but I've had no luck. The people I would (and have) recommended it to are those that need a free, online portfolio for clients, and also for journalists who are curious as to what specific outlets pay.

KP
Kristi Porter
Chief Do-Gooder in Marketing at Signify (1-10 employees)
Vetted Review
Contently
3 years of experience
View profile

Contently helps our marketing team generate great content saving us significant time and effort

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Several of our product marketing departments use Contently. Not everyone in the company uses Contently, but I am unsure of the exact extent of its usage. We use Contently to contract creative writers and designers to generate content for our marketing teams when we do not have the time to do all of it ourselves. My team uses Contently mostly for creative writing content and find it helpful for sourcing different perspectives for the campaign ideas we provide writers outside what my team would usually write ourselves.

Pros

  • Easy to set up and track workflow.
  • Easy platform to communicate with contributors and team alike
  • Some very good writers
  • Transparency for how much we pay and how much the freelancer gets paid

Cons

  • Nice that Contently has analytics, but they aren't very useful.
  • Sometimes hard to navigate site since many of the terms for what I'm looking for are similar.
  • Some other UI issues with Calendar and Campaign pages.

Likelihood to Recommend

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.

I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

Ad
Alexander deLong
Product Marketing Corporate Resident in Marketing at LogMeIn (1001-5000 employees)
Vetted Review
Contently
1 year of experience
View profile

Contently is the Best

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

<p>It allows my organization to organize the many steps of content marketing—from brainstorming and delegating work to edit and promotion—all in one place. Our entire marketing team uses it as they were tired of bouncing around from Google Doc to Google Doc, to internal management software back to Google Doc. To free up time and keep track of every stage of our projects so we don't drain precious mental energy that could be used to write, publish or promote instead.</p><p>

</p>

Pros

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

Cons

  • Find a way to give a number (or percentage) of stories completed by contributor compared from each article to my average
  • More in-depth heatmaps to see where eyes and cursors went during engagement
  • Track engagement rates and views for a given article over a period of time

Likelihood to Recommend

What they are doing well is contently is making the lives of my content marketing team so much easier. My content marketing efforts use to feel held back by ineffective management systems, Contently is the perfect solution for us.

Ways they can improve is on the price. Contently requires a yearly subscription to access its software, and this can range anywhere from $30,000 to $150,000 a year—or even significantly higher. That is a lot of money for a small business like mine.

VU
Verified User
Account Manager in Corporate (1001-5000 employees)
Vetted Review
Contently
1 year of experience

Contently - great for freelancers

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

I used the service as a freelance contributor, accessing the interface to submit/work on stories for publications.

Pros

  • Workflow process and UI is very clear and easy to navigate.
  • Easy to see where you are in the process of writing a story/working on a project.
  • Good place to showcase work and find new pitches/opportunities/etc.

Cons

  • Images imported from the web don't always fit/look good.
  • Would be great to know when a link to a story or site is broken/no longer works.

Likelihood to Recommend

Contently is great for a freelancer looking to showcase their work and find new opportunities. It's a great place to summarize what you can do, as well as show off some of your best pieces and stories in a simple, easy to read way. It's a good place for content producers and editors to find your work and suggest new opportunities as well.

VU
Verified User
Employee (51-200 employees)
Vetted Review
Contently
2 years of experience

Working with Contently has been a pleasure

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Contently is being used in our department. It is helping solve the problem of creating quality, timely content internally, which prior to engaging Contently had been a challenge.

Pros

  • Content
  • Distribution
  • Account Management

Cons

  • Expensive

Likelihood to Recommend

No, not really. They have niche expertise from my experience.

VU
Verified User
Manager in Marketing (501-1000 employees)
Vetted Review
Contently
1 year of experience

Quite content with Contently

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use Contently to generate content for our various products and business lines. We use content to foster our community and to keep our users engaged. Our content lives on blogs and is shared via social. We use a variety of content mediums to activate and inform our customers.

Pros

  • The onboarding process of getting me up to speed on their platform was phenomenal.
  • Their constant communication with myself and our team is fast.
  • Their platform is intuitive and easy to use.

Cons

  • Some of their more technical writers are lacking.
  • The way in which you review authors is a little tedious. You have to get them sent to you by your project manager and you can't browse them yourself.

Likelihood to Recommend

VU
Verified User
Manager in Marketing (201-500 employees)
Vetted Review

Corporate marketer turned growth hacker

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

I used Contently to manage our content needs, writers and get analytics on our owned media programs. Contently has been instrumental in building our newsroom and award winning initiatives such as 'The Programmatic Mind'.

Pros

  • Best writers in the industry. I heard that Contently writers can be 'hit or miss' but I never had a bad experience.
  • Good content management workflow.
  • More recently, the tool added some analytics capabilities.

Cons

  • UI can always been improved, even though the UI is very good already.
  • Some occasional bugs or mixing features.

Likelihood to Recommend

Contently is more appropriate for larger brands. Contently does work for SMEs (we were one of them) as long as they are committed to content.

BP
Ben Plomion
SVP Marketing in Marketing at GumGum (51-200 employees)
Vetted Review
Contently
4 years of experience
View profile

A perfect portfolio platform for freelancers

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use Contently in my role as the sole dedicated writer of online content and outreach for my division. I have dual roles, writing on behalf of my company, and freelance writing. My Contently portfolio shows off my body of work in both arenas, assuring my stakeholders and outside interests of my writing skills and the scope of my work.

Pros

  • It serves as a website for those of us who manage several sites or don't have a personal site.
  • The ability to move posts around assures me that the strongest, not necessarily the newest, posts are found at the top.
  • It is very user-friendly, specifically the ability to upload and edit new entries.
  • The thumbnails on the left rail give viewers a quick glance at the authoritative sites in which my work has been published.

Cons

  • It would be helpful to be able to divide published posts into topical categories.
  • I would love to see an area for Yelp-type reviews or ratings by end users or the companies for whom I write.

Likelihood to Recommend

It is a strong platform for freelance writers who lack thier own website, and for companies to show off their best work.

MH
Marie Hickman (Rhodes)
Digital Copywriter in Marketing at Valpak (501-1000 employees)
Vetted Review
Contently
1 year of experience
View profile