TrustRadius Insights for Contentsquare are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Valuable Video Recordings: Users find the video recordings of user sessions to be invaluable as they allow them to see the cursor movement, scrolling behavior, and how users find what they are looking for on a webpage. This feature is highly appreciated by many reviewers.
Insights from Heatmaps: The mouse hover heat map provides users with insights into where users are looking on the webpage, helping them identify areas where users may mistakenly think non-clickable items are clickable. Many users appreciate this feature and find it helpful in improving their website's usability.
Comprehensive Data Analysis: Users find ClickTale's data analysis capabilities extensive, allowing them to connect the dots and understand how sales have improved or dipped. The clear and logical presentation of data in ClickTale is highly appreciated by users as it helps them easily understand the information provided. Several reviewers have praised ClickTale for its comprehensive data analysis features.
Contentsquare is used for us to be able to quickly and easily analyse the performance of various components on our pages, and provide a story so we know what our customers are doing when they visit these pages.
Pros
Zoning analysis
Page comparator
Journey analysis
Cons
Zoning analysis tends to break if changes are made to the order of blocks or componants, or additional blocks are added in the same space.
Likelihood to Recommend
Really easy to quickly see which parts of a page have had the most/best interaction.
ContentSquare [(Clicktale)] is used by webanalytics team mostly (3 people). Digital marketers and UX designers are also part of regular users, even if they are working closely with data analysts.
We are using ContentSquare [(Clicktale)] to better understand user behavior and identify their pain points when going through our website and especially in our business quotes.
Pros
Tracking inpage interactions
Visualizing main paths
Raising alerts on key goals
Cons
Tracking trafic source (media)
Enabling data imports to read real business goals linked to digital sub goals (how many quotes were converted into new customers afterwards)
Dashboarding
Likelihood to Recommend
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
We're currently using ClickTale to capture and make it easy for us to search and analyze customers behavior online via heat maps and session recordings. More than that, it allows us to search specific customer segments and define key business metrics and KPI's that allows us to get insights and even specific alerts for when one of the KPI's change.
We use ClickTale across departments, with our sales, customer service, and analytics teams all using it on a daily basis.
Having these insights helps us to identify gaps and opportunities within our website to lead change requests or even tests that are being done by the different product teams and also drive business insights.
Pros
Analytics integration
Heatmaps
Session recording
PII masking
GDPR compliance
Good performance
Customer Journey analytics
Good integration with Maxymiser
Cons
Looking at isolated recordings without creating a segment, we still have to use the old interface
User interface has been massively improved but there are a few nags here and there that still need to be addressed
Mobile and desktop should be shown side by side and not separately
Likelihood to Recommend
ClickTale is a great tool to analyze and get insights from customer journeys and customer behaviors within those journeys.
Watching session recordings is an invaluable and reliable way to get those insights and then act upon them. These can include UX changes that need to be done, key copy changes in order to make the journey and CTA's clearer, or even technical issues.
ClickTale is used in conjunction with other analytical tools such as Google Analytics to help track the effectiveness of our websites flow and layout. Mainly used by the Marketing Department to determine future trends and areas which our sales team should focus on, ClickTale provides data that helps guide our companies short- and long-term projects and goals. The ability to see what areas of our websites generate the most interest enables us to make educated decision, with proof to back them up.
Pros
Data available - with an extensive range of data at the tips of our fingers we are able to connect the dots with how sales have either improved or dipped.
Data presentation - it is one thing to have the data available, but it is a whole other thing to present it in an understandable way. The information is delivered clearly and logically.
Flexibility - the different plans that ClickTale offers fit our needs perfectly. We were timid at first to invest into a new product, so we took our time and started with a smaller account. Once ClickTale had proved its worth, it was only rational to continue our use.
Cons
From the last time I had used ClickTale, there was no function for Real-Time overview. This would work extremely well when running an email campaign. You would be able to determine ROI depending on the amount of hits.
Specific visitor flow - it would be great to track exactly where a certain visitor clicked and the path in which they followed.
Likelihood to Recommend
What is the Return on Investment? Is it worth the money that you are investing into this product?
I fell like I was able to utilize ClickTale enough and effectively to justify the rate of our plan. It was a great tool in helping determine what effective forms of marketing we were doing.
I recommended ClickTale to my clients as a way to monitor and improve their PPC campaigns. If they agreed to utilizing ClickTale, I would then assist in managing their account.
Pros
In-Page web analytics
Heat map reporting for landing page testing
Comprehensive page reports
Cons
It's been a while since I used it, so I have no suggestions here.
Likelihood to Recommend
It was well suited for PPC campaigns - but the client had to have a higher understanding of online marketing in order to see the value and benefit from it.
Our marketing department uses ClickTale to analyze the performance of our website. We especially like the detailed heat map sections, the conversion funnels that allow segmentation, the visitor recordings, and the form completions. We are able to drill down and find problem areas of our website, and when we locate them, we can watch visitor recordings to see actual visitors using our website.
Pros
Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
Cons
Education - there is a ton of data available in ClickTale, but unless you know what you are doing, it provides little insight to the business. You can't simply send executives heat maps, conversion funnels, or visitor recordings and expect them to know what to do with the data. I recommend they make a serious investment in education for end-users so that companies can get the full value out of the data the tool can provide.
Set up - The set up can be easy for ClickTale, but ours was more difficult because of our CMS, use of HubSpot forms and CTAs, and our extensive use of GA. Getting all of that to work together is not always straightforward, and we had a difficult time getting it all set up. I recommend ClickTale make some investment in better tools to help customers get set up. They may have done that over the past 10 months since our initial setup.
Likelihood to Recommend
It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
ClickTale is currently being used by our marketing department to analysis features, layout and design for our eCommerce platform. After 2 years in the making we wanted a product that would help us determine if we were meeting the needs of our customers from a UI/UX experience. Clicktale gives us the raw customer interactions that we need to be able to make wise decisions on product updates, and changes.
Pros
Mouse Mapping - tells us where users commonly click and which process they go through to make a purchase.
Scroll Mapping - helps us to see how long we can push content, determine if the content is engaging etc.
Recorded Session - being able to watch a customer mouse around the site has given us invaluable insight into how our customers think and act.
Cons
For most sites I'm sure the integration is quick and easy, however with our site we had some complications with rendering the correct page in the recording and mapping. A technical customer support team to help resolve these issues would have been appreciated.
Likelihood to Recommend
If you are using an eCommerce site, then ClickTale is invaluable. Planning a large redesign? Designers are often earger to design the latest and greatest, flat, modern, minimalist, simple design. While cool and fun to do, it may be too much for your customers depending on your industry. ClickTale showed us that some of our features were just 'too much' for our older customers to understand.
We use ClickTale to uncover user issues and hangups, to uncover problems with technical aspects of the site, to generate testing hypotheses, to validate UX, and as a starting point to brainstorm new ideas for content, pages, functionality, etc.
Pros
Account management is superb.
Cost is competitive.
The interface is very intuitive and easy to learn.
Cons
It's tough having the account team overseas. They are standing up an American office in summer 2014, but scheduling remains an issue.
Likelihood to Recommend
Very good for supplementing other analytics technologies to validate results or help to dig deeper into the hows and whys of the numbers that show up in analytics reporting.
% of web pages Viewed (seen by the person browsing).
Cons
Watching one recording after another is time consuming and not a large enough sample size for definitive results.
Time and resources to use the tool is not worth the investment. Spend your money, time and resources on testing (A/B, multivariate).
Tracking tags can slow down your site.
Likelihood to Recommend
My advice is dependent on what you hope to solve with using a tool like ClickTale. Make sure to keep that in mind as you go about the selection process and ask yourself if this tool will solve our problem and is it worth the money, time, and resource investment. My experience with the ClickTale tool was that we were not first identifying potential issues and using ClickTale to help resolve the issue but rather trying to use ClickTale to both identify and resolve the issues. That made it difficult to find a starting point with all of the data and functionality in the ClickTale tool.
In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
ClickTale also provides useful customizable segments, which allow for more granular data analysis.
ClickTale is extremely easy to install.
Cons
It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Likelihood to Recommend
I would want to know whether the colleague works either in a setting in which conversion optimization is an important business goal, or has a large analytics but not user testing budget (just like my company). In this case I would definitely recommend ClickTale.
