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“The monthly price for HotJar is very low and Google Analytics is free (for most companies) so the ROI is fantastic. … In the past, we had to choose different software but now with HotJar, you can get the data of all three for the price of one (great ROI).”

“It comes at a slight cost at the manual execution of running recordings and heatmaps but it's a small price to pay for a huge discount. … The free plan is very generous if you just want to try it out.”

“Pricing model is a bit of a hassle Would like to see more integrations to have a really complex look at the data There used to be more free features as for some small projects you did not need the...”

“Is it worth the money that you are investing into this product?

I fell like I was able to utilize ClickTale enough and effectively to justify the rate of our plan. … Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees.”

“Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently.”

“I was under the impression I would have to pay for the business plan which is $99 per month.”

“It works well as a complement to Google Analytics, and for its price, it's worth it. … Video rendering issues Free plan limits Heatmaps for pages with menus aren't always clear.”

“Usabilla is a much more feature-rich tool, however, this comes at a cost of much-increased price as well as deployment and usage complexity.”

“FullStory is more expensive but much more 'enterprise' than HotJar. … Incredibly affordable and easy to set up When I've contacted support, they've been helpful Excellent value-for-money Very accessible for people with different technical skills.”

“I've used the paid plan in the past, and that has been worth the investment, as well.”

“The pricing could be improved to make it more affordable for SMEs Some of the descriptions when using the software are a bit confusing to understand. … Very helpful in optimizing websites and is worth purchasing and paying for a subscription to get the data.”