Item: Contentsquare
Rating: 8
Author: Chris Zagala

Overall Satisfaction with ClickTale

Use Cases and Deployment Scope

ClickTale is used in conjunction with other analytical tools such as Google Analytics to help track the effectiveness of our websites flow and layout. Mainly used by the Marketing Department to determine future trends and areas which our sales team should focus on, ClickTale provides data that helps guide our companies short- and long-term projects and goals. The ability to see what areas of our websites generate the most interest enables us to make educated decision, with proof to back them up.

Pros and Cons

Pros

Data available - with an extensive range of data at the tips of our fingers we are able to connect the dots with how sales have either improved or dipped.
Data presentation - it is one thing to have the data available, but it is a whole other thing to present it in an understandable way. The information is delivered clearly and logically.
Flexibility - the different plans that ClickTale offers fit our needs perfectly. We were timid at first to invest into a new product, so we took our time and started with a smaller account. Once ClickTale had proved its worth, it was only rational to continue our use.

Cons

From the last time I had used ClickTale, there was no function for Real-Time overview. This would work extremely well when running an email campaign. You would be able to determine ROI depending on the amount of hits.
Specific visitor flow - it would be great to track exactly where a certain visitor clicked and the path in which they followed.

Return on Investment

The main area that ClickTale has helped our company in, is target marketing.

Alternatives Considered

The only other website analytical tool I have used is Google Analytics. They both have some overlap but Google Analytics is much more broad, while ClickTale focuses on what it does and provides tools and analysis to work within its area of expertise. When used together, more information is able to be gathered and thus shown the relationship between the behaviours of our visitors.

Likelihood to Recommend

What is the Return on Investment? Is it worth the money that you are investing into this product?

I fell like I was able to utilize ClickTale enough and effectively to justify the rate of our plan. It was a great tool in helping determine what effective forms of marketing we were doing.

Using ClickTale

Likelihood to Renew

I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.

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An expert at what it does, but limited to that.

Software Version

Modules Used