An expert at what it does, but limited to that.
May 17, 2014
An expert at what it does, but limited to that.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Clicktale (legacy)
Modules Used
- Mouse Tracking Suite
Overall Satisfaction with ClickTale
ClickTale is used in conjunction with other analytical tools such as Google Analytics to help track the effectiveness of our websites flow and layout. Mainly used by the Marketing Department to determine future trends and areas which our sales team should focus on, ClickTale provides data that helps guide our companies short- and long-term projects and goals. The ability to see what areas of our websites generate the most interest enables us to make educated decision, with proof to back them up.
- Data available - with an extensive range of data at the tips of our fingers we are able to connect the dots with how sales have either improved or dipped.
- Data presentation - it is one thing to have the data available, but it is a whole other thing to present it in an understandable way. The information is delivered clearly and logically.
- Flexibility - the different plans that ClickTale offers fit our needs perfectly. We were timid at first to invest into a new product, so we took our time and started with a smaller account. Once ClickTale had proved its worth, it was only rational to continue our use.
- From the last time I had used ClickTale, there was no function for Real-Time overview. This would work extremely well when running an email campaign. You would be able to determine ROI depending on the amount of hits.
- Specific visitor flow - it would be great to track exactly where a certain visitor clicked and the path in which they followed.
- The main area that ClickTale has helped our company in, is target marketing.
The only other website analytical tool I have used is Google Analytics. They both have some overlap but Google Analytics is much more broad, while ClickTale focuses on what it does and provides tools and analysis to work within its area of expertise. When used together, more information is able to be gathered and thus shown the relationship between the behaviours of our visitors.