Easy to use and understand UX tool
Use Cases and Deployment Scope
We use Crazy Egg as a secondary web analytics tool, alongside Google Analytics, to give us the ability to see heat mapping and scroll measures, as well as give us easy A/B testing opportunities in a way that offers minimal impact to our main website build. Google Analytics offers excellent audience data, but lacks UX data.
Pros
- Heatmapping
- A/B Testing
- Scroll mapping
Cons
- Complex A/B testing scenarios
- Audience demographic information
- Conversion tracking
Likelihood to Recommend
Crazy Egg is extremely well suited to basic A/B testing and analysis of where your website is performing well or falling short. It does come at a relatively high cost for very small organizations, and it might fall short on integrations or complex testing scenarios for large organizations, but for mid-sized organizations looking to make improvements it is an excellent fit.
