Item: Crazy Egg
Rating: 8
Author: Verified User

Overall Satisfaction with Crazy Egg

Use Cases and Deployment Scope

We use Crazy Egg as a secondary web analytics tool, alongside Google Analytics, to give us the ability to see heat mapping and scroll measures, as well as give us easy A/B testing opportunities in a way that offers minimal impact to our main website build. Google Analytics offers excellent audience data, but lacks UX data.

Pros and Cons

Pros

Heatmapping
A/B Testing
Scroll mapping

Cons

Complex A/B testing scenarios
Audience demographic information
Conversion tracking

Return on Investment

Improved conversions via test plans
Highlighting places users are frustrated
Determining success of landing pages

Usability

Crazy Egg is extremely easy to set up and use, and very well done from a user experience standpoint. It is really helpful that I can give stakeholders access to the interface and get them interacting with it with minimal training. The A/B testing is the easiest I have ever used, with minimal performance impact to the website.

Alternatives Considered

Google Analytics

Crazy Egg is much better than Google Analytics at user experience analysis and making real, practical improvements to the website, but falls short on audience demographic information. We use both for different types of analysis. I prefer the user experience and ease of use in Crazy Egg, as Google Analytics is extremely hard to learn and keep up with.

Key Insights

Do you think Crazy Egg delivers good value for the price?

Not sure

Are you happy with Crazy Egg's feature set?

Yes

Did Crazy Egg live up to sales and marketing promises?

Yes

Did implementation of Crazy Egg go as expected?

Yes

Would you buy Crazy Egg again?

Yes

Other Software Used

Google Analytics

Likelihood to Recommend

Crazy Egg is extremely well suited to basic A/B testing and analysis of where your website is performing well or falling short. It does come at a relatively high cost for very small organizations, and it might fall short on integrations or complex testing scenarios for large organizations, but for mid-sized organizations looking to make improvements it is an excellent fit.

Comments

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Easy to use and understand UX tool