Name: CRM & Loyalty System
Price: 399 USD
Author: Bookingwhizz

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Accounting

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Compensation Management

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Talent Management

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Integration Platform as a Service (iPaaS)

IoT Device Management

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Storage as a Service (STaaS)

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Email Marketing

Landing Page

Marketing Automation

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Survey & Forms Building

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The CRM & Loyalty System by BookingWhizz is a solution designed to assist hotels in managing their guest relationships. This system is suitable for enterprise hotels, multi-property hotels, and multi-brand hotels. According to the vendor, hotel managers, hospitality industry professionals, marketing professionals in the hotel industry, customer relationship management professionals in the hotel industry, and loyalty program managers in the hotel industry can all benefit from the features and capabilities offered by this CRM & Loyalty System.

## Key Features

**CRM & Loyalty System Integration with WhatsApp**: According to the vendor, this feature allows hotels to automate personalized communication with guests using WhatsApp Business API Messenger. It facilitates direct personal advertising, access to guest segments from the CRM, and sending invitations for conferences, meetings, and events.

**CRM & Loyalty System Integration with Email Campaigns**: This feature enables hotels to run targeted campaigns before, during, and after a guest's stay on both WhatsApp and email. According to the vendor, it helps transform the guest experience with personalized messages and recommendations, while offering a fully customized CRM dashboard for high engagement levels.

**Guest Journey Automation**: According to the vendor, this feature allows hotels to plan, guide, and nurture the guest experience through automated campaigns. It includes pre-arrival campaigns with personalized confirmation emails and preference forms, in-stay campaigns like welcome surveys and food & beverage offers, and post-stay campaigns including relevant need period campaigns and satisfaction surveys.

**2-in-1 Loyalty and Reward Program**: According to the vendor, this feature enables hotels to reward guests with personalized loyalty experiences to encourage repeat visits. It allows customization of promotions and rewards for loyal customers, offering reward points, discounts, and promotions on various services based on transaction frequency or other criteria.

**Integration with Leading Property Management System (Property Management System) Vendors**: The CRM & Loyalty System seamlessly integrates with leading Property Management System (Property Management System) vendors, according to the vendor. This ensures a two-way connection, data synchronization, and streamlined operations.

**Cash Back Incentives**: According to the vendor, hotels can offer cash vouchers as a complement or replacement to traditional points-based rewards. This feature allows for automated delivery of cash rewards via email or direct mail, with built-in cash accounts for loyalty members.

**Birthday and Anniversary Promotions**: According to the vendor, hotels can surprise loyalty members with special offers on their birthdays and anniversaries. This feature enables personalized promotions and ensures future business from loyal guests.

**Guest Appreciation Promotions**: According to the vendor, hotels can recognize and encourage purchasing behavior to reinforce loyalty. This feature allows for showing appreciation based on program engagement, frequency of visits, and more.

**Miss You Promotions**: According to the vendor, this feature helps reduce attrition by identifying declines in visits and purchase frequency. Hotels can set triggers for immediate action and bring guests back with new offers.

**Referral Promotions**: According to the vendor, this feature encourages engaged guests to refer new members and earn rewards. It supports implementing raffle promotions to entice customers to visit more often.

Basic

Churn360 brings customer data that exists in various sources into one single view making it easier for Customer Success Managers to get a complete picture of the customer. Churn360 integrates with third party customer communication software to brings all communication related to one customer in a single place, and integrates with financial systems like Chargebee and usage tracking softwares like Segment to bring in all the data the data needed to understand the health of the customer in one quick glance.

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CRM & Loyalty System

Customer Success Management is concerned with proactively making sure that SaaS customers get value from their relationship with the vendor. CSM platforms typically give early warning of potential customer churn based on disparate data elements, giving the vendor time to take early action to keep the relationship on track.

Customer Success

Bookingwhizz

Customer Data Extraction / Integration

Product usage

The software integrates with your application to track how customers are using your product.

Help desk / support tickets

The software integrates with your support desk and call center systems to track each customer’s support needs and activities.

Online customer community

The software tracks how each customer interacts with your online customer community or forum.

Billing

The software tracks where each customer stands in terms of billing and payments.

Marketing emails

The software integrates with your email marketing system to track how customers are interacting with your marketing campaigns, e.g., opens, clicks and unsubscribes.

Customer Success Management

NPS surveys

The software facilitates the creation and execution of NPS (net promoter score) surveys, and integrates the results within each customer’s profile.

Sponsor tracking

The software alerts you when a sponsor or admin user changes roles or leaves the company. The software may track this through LinkedIn integration or changes in the user record in your product.

Customer profiles

The software unifies and presents all customer data in one place, so customer success managers can track the health of each of their customers.

Automated workflow

The software allows you to set up automated actions, alerts or tasks to be triggered by particular changes in customer data.

Internal collaboration

The software allows members of your team to communicate and leave notes about any customer issues.

Customer health scoring

The software allows you to build rules for scoring customer health based on customer data and actions, much like lead scoring for marketing.

Customer segmentation

The software allows you to segment customers by particular attributes, e.g., onboarding customers vs. legacy customers.

CSM Reporting & Analytics

Reporting & Analytics specific to customer success management

Customer health trends

The software allows executives to view customer health trends over time.

Engagement analytics

The software allows you to track and report on how your customer base overall is using your product to surface insights such as how feature adoption correlates with customer retention.

Revenue forecasting

Based on customer health trends, churn rates, etc., the software can predict revenue.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Customer lifetime value

The software can calculate and report on customer lifetime values.

Churn rate

The software can calculate your churn rate, or the rate at which you lose customers.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Marketo

The software can integrate with Marketo bi-directionally, allowing for data syncs, activity alerts, campaign triggers, and enhanced reporting.

Integration with Eloqua

The software can integrate with Eloqua bi-directionally, allowing for data syncs, activity alerts, campaign triggers, and enhanced reporting.

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What is CRM & Loyalty System?