Demand-Side Platform

The Demand-Side Platform (DSP) by Intelify Ads is a software solution aimed at optimizing programmatic advertising campaigns. According to the vendor, the DSP provides businesses of all sizes with access to multiple ad exchanges, advanced targeting capabilities, real-time bidding, and artificial intelligence. The DSP is said to be utilized by advertising agencies, marketing professionals, e-commerce companies, retailers, and media companies to effectively reach their target audience and maximize advertising impact.

Key Features

Responsive & Native Advertising: According to the vendor, the DSP allows businesses to seamlessly blend ads with the user's experience, providing a non-disruptive ad experience. In-feed ads are positioned within articles and content feeds to match the site's look and provide a continuous stream of information. Branded content allows paid content from a brand to be posted on a publisher's site in the same manner as a full editorial. Content recommendation is said to enable native ads to reach a large audience at a low cost.

Online TV Advertising: The vendor states that the DSP enables advertisers to reach viewers on smart TVs, smartphones, PCs, tablets, and other internet-connected devices through connected TV (CTV) marketing. CTV ads are said to appear during the in-app experience, such as before or during a TV show or video. CTV is claimed to provide a similar user experience to traditional television, with video ads appearing on desktops, laptops, or smartphones.

Online Radio Advertising: The vendor claims that the DSP allows advertisers to engage listeners through audio advertising that uses voices and sounds to elicit emotion. Ads can be pure audio or include a companion ad as a visual addition. Audio advertising is said to allow for personalized messages, connecting with specific audiences and increasing brand engagement. Advertisers are claimed to be able to reach engaged listeners and achieve a high share of voice with audio advertising formats.

Sales Funnels: According to the vendor, the DSP provides a method to optimize marketing efforts and improve conversion rates through sales funnels. Sales funnels are said to have different phases, commonly referred to as the top, middle, and bottom of the funnel. Marketing actions such as automated emails, videos, articles, and landing pages are claimed to be used to guide potential customers towards a purchasing decision.

Programmatic Ads: The vendor states that the DSP provides access to all open exchanges, ad types, segments, and monetized audiences. Real-time bidding (RTB) is said to allow advertisers to bid on ad impressions in real-time, optimizing their ad spend. Artificial intelligence (AI) is claimed to be utilized to analyze data and optimize campaigns, improving marketing outcomes.