Formstack Forms Reviews & Insights

Score7.5 out of 10

161 Reviews and Ratings

Community insights

TrustRadius Insights for Formstack Forms are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Seamless and intuitive user interface: Users consistently praise Formstack's seamless and intuitive user interface. They find it provides a positive experience for end users, with the lack of coding knowledge required and minimal learning curve making form creation and management accessible to a wide range of users.

Easy-to-use form builder: Many users appreciate how easy it is to use Formstack's form builder. Even those without explicit training find the process fairly easy, thanks to features such as moving different parts of the form, changing question order, and managing options within forms, which add flexibility and customization options.

Integration capabilities with other platforms: Users highly value Formstack's integration capabilities. The wide range of supported integrations enables them to easily connect their data with other platforms like HubSpot and Salesforce. This seamless data transfer and workflow management are seen as strong advantages. Additionally, the integration with Google Docs simplifies collecting and managing form data, enhancing collaboration and data organization.

Formstack Forms Reviews

18 Reviews

Marketing

Streamlined Simple and Surprisingly Powerful.

Rating: 10 out of 10

Incentivized

May 18, 2025

Use Cases and Deployment Scope

We use Formstack for various reasons. We've created a makeshift CRM that our sales team uses to log customer interactions, which is integrated with another data analytics software. Our Marketing team uses it to capture customer information. We also use it internally for surveys, sign-ups, and other similar things.

Pros

Easy to build.
Adaptable
Solid Base-Level Integrations.

Cons

Expanded integration.
Style options aren't the easiest to follow.
Need more advanced options to build forms that don't require coding.

Likelihood to Recommend

Formstack is great for those who want basic forms that can be built without much training/assistance.

Verified User

Manager in Marketing (Wholesale company, 51-200 employees)

Vetted Review

3 years of experience

We use Formstack every day and we love it!

Rating: 9 out of 10

Incentivized

September 6, 2018

Use Cases and Deployment Scope

We use Formstack for all of our lead capture across our whole website. Since implementing Formstack, we've seen an average lead conversion rate of around 20 - 30% -- and these aren't just any leads, these are warm, marketing qualified leads.

Pros

I love how easy Formstack is to use.
Building forms is a breeze , the support is great, and we love that it integrates seamlessly with Unbounce to give us quality, high converting lead pages.
Formstack has helped us refine and define our lead capture process and following up with qualified prospects has become even easier.

Cons

This wouldn't be the case for everyone, but we would love to see an integration with our CRM, Nutshell, without using Zapier.

Likelihood to Recommend

If you're considering Formstack, I would recommend signing on for a free trial first so you can play around in it and see how easy it is to create forms and how your team could use the product most effectively. Feel free to make your own form templates with your brand's colors to really visualize how the forms could look and function.

Kristen Hay

Marketing Coordinator in Marketing at Bloomerang (Non-Profit Organization Management, 51-200 employees)

Vetted Review

3 years of experience

View profile

Great way to expand form functionality for marketing automation

Rating: 8 out of 10

Incentivized

September 5, 2018

Use Cases and Deployment Scope

We used Formstack as part of our customer onboarding process, so primarily within a product and marketing context. We wanted to survey our new free trial users to segment them and deliver the most relevant training content possible. We embedded a multi-step survey after the free trial signup that branched according to certain high-level responses. This allowed us to better understand who was signing up for our product and how we could help learn our platform.

Pros

Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
Formstack integrates well with HubSpot, our marketing automation platform of choice.
Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.

Cons

Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.

Likelihood to Recommend

Formstack is great for creating lead generation forms since it integrates so well with third party marketing automation platforms. You get more options for your forms than are standard with, say, HubSpot. One of the drawbacks that you need to be aware of is regarding design. If you are very concerned about the forms being able to match very specific branding and typography, you will not get what you need. Custom fonts are possible, but it takes more engineering work than is ideal. If you are a small team or don't have development resources to help you set it up, you're gonna have to compromise on the visuals.

Josh Summerhays

Marketing Director in Marketing at Elevated Worldwide (Internet, 11-50 employees)

Vetted Review

1 year of experience

View profile

Great for Customer Data Collection!

Rating: 8 out of 10

Incentivized

October 11, 2017

Use Cases and Deployment Scope

We are using it to collect member testimonials after they initially set up a membership account. This is being used in a specific email sequence for new members.

Pros

Collects data seamlessly and easily
Easy to use/understand UI
Easy to set up and integrate into our current web design and code

Cons

Ability to capture video

Likelihood to Recommend

I think any data collection you are trying to do with Formstack would be well suited for you. I think it does a really great job of being able to organize on the backend in the Formstack platform and the search intent is very good too. There is a ton of information that comes along with every submission down to the IP address of the person submitting so the ability to target your data and understand the consumers who are filling out the forms is unprecedented.

Scott Gara

Video Production Manager in Marketing at Delta Defense LLC (Consumer Services, 51-200 employees)

Vetted Review

3 years of experience

View profile

Great Form Platform for Many Sites and Platform Integration

Rating: 9 out of 10

Incentivized

October 9, 2017

Use Cases and Deployment Scope

It is being used across our entire organization. We got it to combat individually coded forms across our portfolio of websites as they are constantly changing. We also were beginning to adopt a number of platforms (marketing & CRM) that we needed to integrate between each other which was natively available with Formstack.

Pros

Salesforce Integration - it is solid but can become overly complex
Approvals - we have many forms that are "applications" and the approvals feature has been ultra helpful
Partial Submissions - this is a great tool for our team to follow up on people who don't finish our large applications

Cons

Reporting - need to have the ability to report across my entire account (ie. export all leads)

Likelihood to Recommend

Easy to setup

Verified User

Manager in Marketing (Hospital & Health Care company, 11-50 employees)

Vetted Review

8 years of experience

Formstacking the deck

Rating: 8 out of 10

Incentivized

October 4, 2017

Use Cases and Deployment Scope

Cairn University uses Formstack for the majority of our online forms - from simple event registrations to our Application for Admission and everything in between. Formstack has been an integral part of our initiative to migrate many of our forms and applications to the web, which has - among many other things - greatly increased the speed at which we are able to move students through the enrollment process.

Pros

Very intuitive and simple use, while offering a lot of advanced features that offer a lot of control.
The conditional logic features allow us to build complex forms that walk users through a process, dynamically showing or hiding fields based on their previous selections.
Simple and seamless payment integrations.

Cons

The Wordpress plugin had been a bit fickle (but I think they have improved this recently).
Date and time fields cannot be used to trigger conditions (would come in VERY handy for an institution working with a lot of
The number of clicks in and out of different screen to finish setting up, say a custom email response, can be a bit tedious sometimes.

Likelihood to Recommend

If you have a need for advanced forms with conditional logic and payment integrations, Formstack is a great pick. If you only need a handful of simple contact forms, there are more affordable solutions. Likewise, if you need a much more robust solution with front-end user accounts (to login and complete a form) or bulletproof integrations with an existing CMS, you might want to find a different dedicated enterprise solution. Formstack can fill in a pretty wide space between the two ends of the spectrum.

David Steininger

Digital Marketing Manager in Marketing at Cairn University (Higher Education, 201-500 employees)

Vetted Review

3 years of experience

View profile

Formstack make forms fun

Rating: 9 out of 10

Incentivized

September 25, 2017

Use Cases and Deployment Scope

We use Formstack for clients to submit print jobs, nominate people for recognition, obtain subscription upgrades, registration for events. It makes it very easy to collect information and data. It is easy to use and keeps everything in one place. Before Formstack we used code to format forms and most people were not comfortable doing that.

Pros

Collects data
Is super easy to use
Keeps your forms organized

Cons

I'm not sure really, I find it easy to use

Likelihood to Recommend

We use Formstack for numerous applications. Anytime we need a form for anything, it is our go-to. It is very handy for people who want to sign up for subscriptions, or to sign up for events. We use it for people who want to put announcements in our newspaper.

Jeffrey Scherer

Advertising Pre-press Manager in Marketing at Times Union (Newspapers, 201-500 employees)

Vetted Review

4 years of experience

View profile

Formstack - The ultimate data collection tool

Rating: 10 out of 10

Incentivized

September 21, 2017

Use Cases and Deployment Scope

We use Formstack to gather data from our employees and customers. We use it across several departments, including Marketing, Sales, Finance, and HR. Formstack helps us collect important information and funnel it to the right people, organize it for detailed reporting purposes, and make good decisions based on the facts.

Pros

Formstack has a very robust form-builder that allows multiple field types, conditional logic, and calculations.
Formstack has a huge number of supported integrations to get your data where it needs to be.
Formstack's database of submissions allows for a lot of detailed reporting to be done on collected data.

Cons

It can be a little tricky to modify a form's appearance with Themes. This has gotten better with some recent updates, but there are still some issues on the appearance of forms that aren't perfect.
It's not always clear what users will see after they submit a form.
It would be great if Formstack supported an on page confirmation instead of redirecting to another page once forms are submitted.

Likelihood to Recommend

We have used Formstack in a variety of ways, but it is extremely helpful for us in our Product Claims Management processes. We've built a very large multi-page form to collect data from our customers if they are having a problem with one of our products. We use a lot of conditional logic, field calculations, and alternate values to get detailed information. We then use Formstack's great integrations to create reports and summaries of the data on the fly that are sent to appropriate people based on the information collected in the form.

Caleb Unruh

Marketing Director in Marketing at The Master's Craft Flooring Company (Wholesale, 51-200 employees)

Vetted Review

2 years of experience

View profile

Formstack is a Game Changer

Rating: 10 out of 10

Incentivized

September 21, 2017

Use Cases and Deployment Scope

Formstack is used across our entire institution. Its uses vary from event registration to lead generation, data collection, applications and more. Departments who get the most use of Formstack are marketing/communications, alumni relations, fundraising, admissions, and human resources. As a preK-12 school, Formstack has saved countless hours for several employees as we have eliminated many paper forms. The convenience of being able to submit a form quickly at any time of day is also a great benefit to our users.

Pros

Easy drag and drop form-builder
Share links that allow anyone without a login to view the data in real-time
Customizable notification and confirmation emails

Cons

More visual reporting in the submissions
Would like an easy way to batch send pre-filled forms (name, email, etc.)

Likelihood to Recommend

Formstack is a premier online form solution. They are always working to improve their product and make it applicable to any organization, whether it's a small business, local nonprofit, or global industry leader. The various integrations for payment processing, email marketing, documents and more can really amp up your automation, saving you time and money. They've made a product that's easy to use for both Formstack users who build the forms and users who complete the forms.

Cassie Dull

Assistant Director of Communications, Online in Marketing at Park Tudor School (Primary/Secondary Education, 51-200 employees)

Vetted Review

7 years of experience

View profile

Formstack makes form creation easy and efficient.

Rating: 9 out of 10

Incentivized

September 19, 2017

Use Cases and Deployment Scope

Formstack is used across the entire organization, i.e., anyone who needs a form can request and get one. We handle event signups, requests for college services, feedback, and general questionnaires. Our users utilize both email to receive submissions but also the database export to further utilize submission data. Others use 3rd party integrations like ZenDesk and Mailchimp.

Formstack essentially replaced our IT department's role of creating custom forms and database solutions, so they can focus on more appropriate and important tasks.

Pros

Ease of setup - we can create something almost immediately.
Conditional logic - enables the shortest form possible to be presented to the user, so forms can be comprehensive, but users only see the fields they need.
Themes - allow us to make a form look exactly how we want them to look.
Embedding - forms easily embed into our website, making the presentation seamless.
Integrations - allow our users to harness submission data in the ways that they need.

Cons

Sometimes how to integrate with 3rd parties isn't super obvious.

Likelihood to Recommend

Our Registrar has a request form that has 26 separate scenarios, each with custom notification and confirmation emails. The notification emails go to at least 10 different employees in the Registrar. The ability to have a single form handle vastly different requests, provide both custom info inside of all emails, delivered to the appropriate employees is critical to their success as a department.

Our International Admission department has a pre-app form to capture interested international students as they begin our complex application process. The department is able to help guide them through that process by exporting their names from Formstack and comparing that list to an internal list of incomplete applications. They also integrate the form with Mailchimp to be able to communicate deadlines, important College information, etc.

Charles Leon Thompson

Digital Content Producer in Marketing at Doogaji | 두가지 (Education Management, 501-1000 employees)

Vetted Review

3 years of experience

View profile

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Great way to expand form functionality for marketing automation

Rating: 8 out of 10

Incentivized

September 5, 2018

Use Cases and Deployment Scope

Pros

Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
Formstack integrates well with HubSpot, our marketing automation platform of choice.
Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.

Cons

Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.

Likelihood to Recommend

Josh Summerhays

Marketing Director in Marketing at Elevated Worldwide (Internet, 11-50 employees)

Vetted Review

1 year of experience

View profile