Foundry ABM Reviews and Ratings

Use Cases and Deployment Scope

We used Triblio for Account prioritisation, Account Sourcing and Account-Based Marketing. This tool helped us in scaling our ABM program and closing accounts and engaging accounts.

Likelihood to Recommend

It's a great tool to set up and scale your ABX program. This is great for marketers to assess and evaluate their campaigns. However, there could be an easy to use access and dashboard for sales users.

Use Cases and Deployment Scope

The Triblio platform allows us to run multi-platform campaigns and ads to our targeted audience. In addition, we pull ABM and website visit data from Triblio. It is integrated with our Hubspot instance.

Likelihood to Recommend

Works well for companies looking to start doing ABM without a huge budget. Functionality is easy to use and insights gained useful. Triblio has enabled us to find companies we would never have found on our own by using their intent data and factoring in size, employees, etc. Their team is responsive, and set up was painless.

Use Cases and Deployment Scope

Use for personalized marketing. Website and display ads

Likelihood to Recommend

It’s great for display ads but the user interface takes a lot of training to get use to it

Use Cases and Deployment Scope

Triblio is our ABM platform that helps orchestrate the different tactics (digital ads, automated emails) and provide intent to help ID net new accounts and enrich existing accounts in CRM. Triblio is also working to build a scoring model to capture the variety of engagement within an account to determine how ready they may be ready for purchase or how we should message.

Social ads and BDR emails are executed in their own respective platforms.

Likelihood to Recommend

Triblio has multiple intent sources, which is nice to observe multiple signals, but at the moment of this review, they do not all integrate together to provide alerts into CRM and BDR platforms.

The team is willing to grow with us as partners, but at times, the custom work that was outlined at the start of the contract has taken longer to stand up.

As the experts within ABM, the data provided to us on a weekly basis is nice, but suggestions and insights to do better would be appreciated as compared to getting raw data.

Use Cases and Deployment Scope

We use Triblio to see who is visiting our website. It's used to track what pages people are clicking on and who is clicking on them. Our sales representatives use the websites and other reports to target people who are expressing interest specifically. We use an account-based marketing strategy and this helps save our reps time. They no longer have to hope that they're finding the interested people. Now they can pinpoint the best targets.

Likelihood to Recommend

I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.

Use Cases and Deployment Scope

Triblio ABM/ABX Platform is intended for mainly 2 things: (1) Gathering intent data (2) sending ads to a specific list of contacts and targets. We understand that our TAM is limited, and we have invested our efforts in mapping out the market to know exactly who our buyers would be. Triblio ABM/ABX Platform allows us to input this information and obtain intent data as well as target this audience.

Likelihood to Recommend

Triblio ABM/ABX Platform works better for those organizations that have not yet fully mapped their target audience. It's a very expensive tool, and its advertising capabilities are weaker when just inputting a list of 5 people or 20 people. Triblio ABM/ABX Platform works better when inputting a list of thousands of people. I do highly recommend their LeadSift intent data module.

Use Cases and Deployment Scope

We use Triblio to help us identify meaningful leads by leveraging valuable first and third-party data. Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.

Likelihood to Recommend

Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.

Use Cases and Deployment Scope

The Triblio ABM/ABX Platform is one of the main pillars of our ABM strategy. It's a great platform that can help with our objectives, whether that's nurturing qualified leads or being a lead generation channel. Utilizing the smooth use of audience building as well as using their intent data helps us know which accounts we should engage with and better provide a valuable journey for the end-user. It's easy to set up various display ad campaigns simultaneously and easy to revise audiences. We are able to reach the right person at the right time across channels and have seen incredible ROI since we started using Triblio.

Likelihood to Recommend

We have had an overall fantastic experience using Triblio. The Triblio team is both caring and strategic and here to help any team succeed. There is a learning curve to understanding how the platform works, but once you understand it, it's beyond easy to work with. It's easy to create an audience with various criteria attached if you wish. It's even easier to set up a display ad campaign and create a matched audience on Linkedin. The data it provides has also made our entire commercial team more aligned on strategy.

Use Cases and Deployment Scope

Triblio has been a huge factor in us increasing our brand awareness. Additionally, it has allowed us to prioritize and clean up our sales universe and implement a rifle-shot strategy for accounts to target for our BDR team based on engagement levels and their proprietary SMART Scores.

Likelihood to Recommend

It is a great tool for brand awareness, "air coverage" and intent data. Having third-party data for intent is huge for us to get in front of folks that may be considering our competitors or searching for our services.

Use Cases and Deployment Scope

We utilize Triblio as our main Account-Based Marketing tool. From display ads to web personalization and then the orchestration of alerts to the sales and the BDR teams. The main problem we were trying to solve with Triblio was to target our ideal customers which is a fairly narrow, specific market. Triblio helps us get in front of potential buyers and serve up relevant information once they've arrived on our website.

Likelihood to Recommend

I think Triblio is a great fit for people looking to maximize their advertising spending. It's also great from a web personalization perspective and getting people to convert.