Best ABM platform, be aware of your specific use case.
September 05, 2022

Best ABM platform, be aware of your specific use case.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio ABM/ABX Platform

Triblio ABM/ABX Platform is intended for mainly 2 things: (1) Gathering intent data (2) sending ads to a specific list of contacts and targets. We understand that our TAM is limited, and we have invested our efforts in mapping out the market to know exactly who our buyers would be. Triblio ABM/ABX Platform allows us to input this information and obtain intent data as well as target this audience.
  • Gathering Intent Data with LeadSift
  • Integration into HubSpot
  • Targeted ads could really work better. There are too many technicalities in this step, and when results are unsatisfactory there is always this one parameter that we managed differently.
  • Yet to see engagement
Many of the promises by Triblio ABM/ABX Platform during the sales process are yet to be seen.
Triblio ABM/ABX Platform has provided an extremely aware CS team that is staying on top of things on the account. However, due to the many technicalities the platform requires to publish an ad, we have not seen success here, even after following their recommendations.
Pricing was better, and advertising capabilities were seen as better at the time of evaluation.

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Triblio ABM/ABX Platform works better for those organizations that have not yet fully mapped their target audience. It's a very expensive tool, and its advertising capabilities are weaker when just inputting a list of 5 people or 20 people. Triblio ABM/ABX Platform works better when inputting a list of thousands of people. I do highly recommend their LeadSift intent data module.