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Triblio ABM Platform
December 22, 2022

Triblio ABM Platform

Andrew Son | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio ABM/ABX Platform

Triblio is our ABM platform that helps orchestrate the different tactics (digital ads, automated emails) and provide intent to help ID net new accounts and enrich existing accounts in CRM. Triblio is also working to build a scoring model to capture the variety of engagement within an account to determine how ready they may be ready for purchase or how we should message.

Social ads and BDR emails are executed in their own respective platforms.
  • Multiple intent sources
  • Website personalization
  • Ease of Smart Pages
  • Better integrations to support more robust capabilities
  • Would like more recommendations and optimizations as compared to raw data in weekly recaps
  • Onboarding, due to custom work, has taken longer than expected
  • Still to early in the process to have ROI
Custom work and responsiveness is a bit longer than desired, but overall support for standard questions takes about a business day.
They were willing to provide multiple training sessions for the BDR team. First, an overview of the platform, definitions, high-level ABM level-setting, but also offered a more tactical training of how to leverage the insights, if we wanted.
The transparency in the build-out of engagement and intent is better than most competitors. The ability to alter scoring methodology is a primary reason as to why Triblio stood out as compared to those where we had to work with their scoring models out of the box and take as is.

Some integrations for more robust capabilities, particularly with BDR platforms and marketing automation are on the roadmap, so some nice-to-have features aren't quite ready.

Do you think Foundry ABM delivers good value for the price?

Yes

Are you happy with Foundry ABM's feature set?

Yes

Did Foundry ABM live up to sales and marketing promises?

Yes

Did implementation of Foundry ABM go as expected?

No

Would you buy Foundry ABM again?

Yes

Triblio has multiple intent sources, which is nice to observe multiple signals, but at the moment of this review, they do not all integrate together to provide alerts into CRM and BDR platforms.

The team is willing to grow with us as partners, but at times, the custom work that was outlined at the start of the contract has taken longer to stand up.

As the experts within ABM, the data provided to us on a weekly basis is nice, but suggestions and insights to do better would be appreciated as compared to getting raw data.