TrustRadius: an HG Insights company

Google Analytics

Score8.2 out of 10

3,956 Reviews and Ratings

Get a Demo
Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Top Rated
2026
Top Rated 2026
Buyer's Choice
2026
Buyer's Choice 2026
Top Rated
2025
Top Rated 2025
Top Rated
2024
Top Rated 2024
Top Rated
2023
Top Rated 2023
Top Rated
2022
Top Rated 2022
Best Of Value
2022
Best Of Value 2022
Best Of Feature Set
2022
Best Of Feature Set 2022
Best Of Relationship
2022
Best Of Relationship 2022
Top Rated
2021
Top Rated 2021
Best Of Feature Set
2021
Best Of Feature Set 2021
Top Rated
2020
Top Rated 2020
Top Rated
2019
Top Rated 2019
Top Rated
2018
Top Rated 2018

Videos

Product Demos

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationNo

FAQs

What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
How much does Google Analytics cost?
Google Analytics starts at $0.
What are Google Analytics's top competitors?
Contentsquare, Adobe Analytics, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.
What is Google Analytics's best feature?
Reviewers rate Device and Browser Reporting highest, with a score of 9.2.