GTM Studio Powered by ZoomInfo

GTM Studio powered by ZoomInfo is a data management and go-to-market orchestration platform for revenue operations, marketing, and sales teams. It connects customer relationship management (CRM), marketing, sales engagement, and third-party data sources in a shared canvas, then uses ZoomInfo data and waterfall enrichment to complete and maintain company and contact records.

Teams can build target audiences, score and route accounts or leads, and convert buyer signals into coordinated go-to-market plays. GTM Studio provides prebuilt plays for activities such as inbound acceleration, champion tracking, and competitive displacement, while also supporting custom workflows without code. Artificial intelligence (AI) assists with search, enrichment, scoring, routing, and message creation. Workflows can trigger activity across email, calls, advertising, and direct mail or deliver recommended actions to sales representatives through ZoomInfo Copilot.

GTM Studio subsumes and supersedes the capabilities of the legacy ZoomInfo Marketing product. It carries forward ZoomInfo Marketing’s intent data, audience targeting, campaign activation, enrichment, and orchestration capabilities while extending them across broader go-to-market operations.