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“We have not used ZoomInfo Marketing for anything over the last half of our subscription other than contact harvesting and there are MANY much less expensive places one can buy contact info. … It has had neutral impact on our objectives, it enlightened us to use of CoPilot In our experience, it has had a horrible ROI on our Marketing budget.”

“Return on Investment/low cost/high impressions Ease of use.”

“The only con could be its high price point for small businesses to justify ROI.”

“Increased Conversions and MQLs: Lower Cost Per Click (CPC) and Cost Per SQL Greater Tech Stack Consolidation.”

“Zoominfo Marketing has allowed us to reduce our marketing budget with increased results by almost 20% less in cost and significantly better capture of what customers are reacting to our marketing... … Every company has a marketing team and budget these days, but often it's wasted money if you cannot collect data.”

“I think for the price we are getting a good value.”

“Since the price was discounted to $30,000/year, you'll get what you pay for.”

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It is less appropriate for small teams on tight budgets where you might struggle to see the value in a premium enterprise solution, that takes a certain amount of bandwidth from your team to...”

“Increase paid media return on investment increased lead and MQL generation Has help speed up the sales cycle.”

“Zoominfo can be expensive on top of the ad spend being higher, so be mindful of this.”

“Easy to use, good value for money, new version releases with improvements.”