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“Return on investment is difficult with high cost per license helps both sales and marketing with prospecting and campaigns conversions were increased with use of the product. … But the price per license is the highest on the market and not affordable by everyone.”

“We have not used ZoomInfo Marketing for anything over the last half of our subscription other than contact harvesting and there are MANY much less expensive places one can buy contact info. … It has had neutral impact on our objectives, it enlightened us to use of CoPilot In our experience, it has had a horrible ROI on our Marketing budget.”

“Return on Investment/low cost/high impressions Ease of use.”

“Many ABM platforms have similar capabilities - we selected EverString predominantly due to the price advantages of going with an individual solution prior to investing in the entire ABM platform,...”

“The difficulty in configuration Higher subscription cost.”

“The only con could be its high price point for small businesses to justify ROI.”

“Increased Conversions and MQLs: Lower Cost Per Click (CPC) and Cost Per SQL Greater Tech Stack Consolidation.”

“Zoominfo Marketing has allowed us to reduce our marketing budget with increased results by almost 20% less in cost and significantly better capture of what customers are reacting to our marketing... … Every company has a marketing team and budget these days, but often it's wasted money if you cannot collect data.”

“I think for the price we are getting a good value.”

“Since the price was discounted to $30,000/year, you'll get what you pay for.”

“ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.”