Guestara

Guestara is a guest management platform for independent hotels, resorts, hostels, short-term rentals, and growing hotel groups. It manages the full guest journey, from booking to post-stay, and runs on top of a property's existing PMS rather than replacing it, integrating with systems such as Cloudbeds, Oracle OPERA, Mews, Apaleo, Yanolja Cloud and Guesty.

Key capabilities

Guestara combines several guest-facing functions in one platform: AI-powered ID scanning for contactless check-in in about 30 seconds, a 24/7 AI chatbot trained on each property's data, a unified inbox across WhatsApp, email, SMS, and social, AI-driven upselling, in-room dining and F&B ordering, integrated payments, automated review collection, smart-lock access across 50+ lock brands, and a branded guest app.

Value to hoteliers

Guestara is built to grow revenue and reduce front-desk workload at the same time. Guestara helps properties generate upsell revenue and positive reviews, with, according to the vendor, most going live in about a week. By automating routine guest communication and check-in, it frees staff to focus on in-person service while capturing revenue at each stage of the stay.

Who it is for

Guestara states their platform is for properties that want a modern, AI-first guest experience without enterprise complexity or central procurement, and that prefer to enhance their current hotel tech stack rather than rip it out.