TrustRadius: an HG Insights company

Contentsquare

Score7.5 out of 10

191 Reviews and Ratings

What is Contentsquare?

Contentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.

Read more details.

Categories & Use Cases

Contentsquare Key Features

Learn about the best (and worst!) features Contentsquare has to offer, as determined by TrustRadius' reviewers.
Based on 191 ratings of Contentsquare's features
View all Contentsquare features

Top Performing Features

  • Click analytics

    Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

    Category average: 9.4

  • Scroll maps

    Scroll maps display how far down the page users scroll.

    Category average: 9.2

  • Conversion tracking

    Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

    Category average: 9.6

Areas for Improvement

  • Mobile Application

    A dedicated app for iOS and/or Android.

    Category average: 9.4

  • Dashboard / Report / Visualization Interactivity on Mobile

    In-app dashboard reports and data visualization.

    Category average: 9

  • Heatmap tool

    A tool that shows which elements of the page generate the most visitor engagement.

    Category average: 9.8

Who Buys & Uses Contentsquare, now with Hotjar

Contentsquare Reviews

What users are saying about Contentsquare.
View all Contentsquare reviews

Contentsquare Review

Incentivized
Verified User
Employee (10,001+ employees)

Use Cases and Deployment Scope

Contentsquare is used for us to be able to quickly and easily analyse the performance of various components on our pages, and provide a story so we know what our customers are doing when they visit these pages.

Pros

  • Zoning analysis
  • Page comparator
  • Journey analysis

Cons

  • Zoning analysis tends to break if changes are made to the order of blocks or componants, or additional blocks are added in the same space.

Return on Investment

  • Being able to easily analyse how our pages are performing, allowing us to make relevant updates to them to ensure they are doing what we need them to do for our customers

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Incentivized
Alice Wang
Lead UX Researcher in Research & Development at HelloFresh (10,001+ employees)

Use Cases and Deployment Scope

Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.

Pros

  • Remove assumptions by providing in the moment, contextual insights.
  • Tracks user sentiment over time.
  • Ability to quickly and easily launch an intercept survey.
  • Link up hotjar recordings to a particular a/b experiment or event trigger for specific feedback.

Cons

  • Difficult to troubleshoot Hotjar issues since there is no line to call.
  • Limited plan tiers restrict the number of recordings available.
  • Multiple workspaces can be created for one website which can be redundant.

Most Important Features

  • Video recordings.
  • Intercept surveys, especially on mobile.
  • Summaries on rage clicking or other outliers.

Return on Investment

  • Difficulty in troubleshooting issues without a customer care line.
  • Over-reliance on hotjar recordings rather than soliciting dedicated research on a feature.
  • Time-consuming to parse through so many user videos.

Alternatives Considered

Sprig and Usabilla

Other Software Used

Usabilla, Sprig, UserTesting, Tremendous

Hotjar Review

Incentivized
Rachel HarrisonView profile
UX & CRO Analyst at Epiphany Search (51-200 employees)

Use Cases and Deployment Scope

Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.

Pros

  • There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
  • It is an easy product to be able to use in terms of navigation/UI.
  • The support team always seems to be on hand to provide any assistance and support.

Cons

  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.

Return on Investment

  • Helped to information from testing roadmaps. With the data, we were then able to improve conversion rates for clients.

Alternatives Considered

Decibel Insight

Other Software Used

VWO, WhatUsersDo, Google Analytics

Easy to use, Easy to Implement and captures invaluable data

Incentivized
Alex RichardsView profile
Chief Information Officer & Co-Founder in Information Technology at EvaluAgent® (11-50 employees)

Use Cases and Deployment Scope

We use Hotjar at our organization to better understand user behavior on our website and we've also used it within our application too. It's great that we can see what the user see and what they are doing and where they are going so we can improve the usability/user journeys. If your looking to make your user's life easier/increase engagement then Hotjar is definitely a tool you should consider.

Pros

  • Heatmaps - see where your users mouse is pointing
  • Capturing feedback from the users
  • Being able to see what the user see's
  • Easy to implement

Cons

  • Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used.
  • Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were.
  • Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket

Most Important Features

  • Heatmaps
  • Allowing us to see where the user is on the page (and what they see)
  • Capturing feedback

Return on Investment

  • Increased customer satisfaction - they like the improvements we've made
  • Increased sales leads
  • Massively improved the usability of our website based on reviewing the sessions that Hotjar has recorded.

Alternatives Considered

FullStory and UserZoom

Other Software Used

Zendesk Support Suite, Datadog, Perimeter 81, Amazon Web Services, PhpStorm, Laravel PHP Framework, Slack, MobileIron Acquired by Ivanti, SentinelOne Vigilance, Zoom, GoToAssist, Lucidchart, HelloSign, Dropbox

Hotjar gave us insights we never had before

Incentivized
Chris Gomez, SPHRView profile
Director of Product Marketing in Marketing at Passare, Inc. (201-500 employees)

Use Cases and Deployment Scope

Right now we use Hotjar for a handful of functions. If we need quick insights about a new feature we're building, we'll use the survey option to share our questions with our customers right from within the platform. We also use Hotjar's recordings to better understand what our users are doing and how they are interacting with our product. We've made significant discoveries from just doing that. We also use heatmaps as well, although probably not as effective as we should.

Pros

  • Heatmaps provide a really nice overview so you know where to dig deeper into your product.
  • Recording user sessions have been the most useful feature for us.
  • Surveys are a nice and easy way to gain insights from customers.

Cons

  • Although surveys are great for quick insights, they look and feel very much like a 3rd party application which I don't like. I wish there was a way to give it a similar look and feel as the rest of our platform to make it "blend" in a bit more.
  • This may just be us, but it's hard to do recordings from our homepage because our users go there to log in. The recordings pick up every interaction, including our own customers which is not helpful in that context. I'm sure there is a way to segment that but we've not been able to do it.

Most Important Features

  • Recordings
  • Heatmaps
  • Reviews

Return on Investment

  • Hotjar has helped us to innovate more quickly. What used to take us a week or so to send a survey through email and get responses, we can usually do in a day or so.
  • Recordings have been great in helping us to know what are the biggest problems ad tackling those first. I can truly say with out recordings, we would have tackled the wrong problems or, honestly, would never have known.

Other Software Used

Atlassian Confluence, Microsoft Teams, Semrush

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