What users are saying about
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 51 reviews and ratings
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 97 reviews and ratings
Attribute Ratings
- Contentsquare (Clicktale) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Kissmetrics is rated higher in 1 area: Usability
Likelihood to Recommend

9.0
Contentsquare (Clicktale)
90%
13 Ratings

8.7
Kissmetrics
87%
48 Ratings
Likelihood to Renew

7.5
Contentsquare (Clicktale)
75%
11 Ratings

7.4
Kissmetrics
74%
27 Ratings
Usability

7.0
Contentsquare (Clicktale)
70%
1 Rating

7.1
Kissmetrics
71%
6 Ratings
Availability

Contentsquare (Clicktale)
N/A
0 Ratings

8.3
Kissmetrics
83%
12 Ratings
Performance

Contentsquare (Clicktale)
N/A
0 Ratings

8.5
Kissmetrics
85%
12 Ratings
Support Rating

Contentsquare (Clicktale)
N/A
0 Ratings

9.0
Kissmetrics
90%
18 Ratings
In-Person Training

Contentsquare (Clicktale)
N/A
0 Ratings

9.1
Kissmetrics
91%
1 Rating
Online Training

Contentsquare (Clicktale)
N/A
0 Ratings

8.6
Kissmetrics
86%
3 Ratings
Implementation Rating

Contentsquare (Clicktale)
N/A
0 Ratings

7.3
Kissmetrics
73%
14 Ratings
Likelihood to Recommend
Contentsquare (Clicktale)
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.

Verified User
Analyst in Marketing
Insurance Company, 10,001+ employeesKissmetrics
[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
Business Technology Analyst
Deloitte DigitalConsumer Goods, 5001-10,000 employees
Pros
Contentsquare (Clicktale)
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
VP of Marketing
HCSSComputer Software, 51-200 employees
Kissmetrics
- The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
- Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
- Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
- Customer support!
Online Marketing Manager
CardWiseFinancial Services, 1-10 employees
Cons
Contentsquare (Clicktale)
- It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
- It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
- I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
Web Designer/User Experience Designer
SR Education GroupEducation Management, 11-50 employees
Kissmetrics
- Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
- Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
- Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
Organic Reach Lead
WebPTComputer Software, 201-500 employees
Pricing Details
Contentsquare (Clicktale)
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Contentsquare (Clicktale) Editions & Modules
—
Additional Pricing Details
—Kissmetrics
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
$1,500
Starting Price
$150 per month
Kissmetrics Editions & Modules
Edition
Growth | $5001 |
---|---|
Power | $8501 |
Enterprise | Custom1 |
- Monthly Tracked People
Additional Pricing Details
What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.Likelihood to Renew
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.5
Based on 11 answers
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Kissmetrics
Kissmetrics 7.4
Based on 27 answers
Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be

Verified User
Engineer in Other
Internet Company, 1-10 employeesUsability
Contentsquare (Clicktale)
Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
UX Information Architect
The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees
Kissmetrics
Kissmetrics 7.1
Based on 6 answers
Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.

Verified User
Executive in Product Management
Broadcast Media Company, 1001-5000 employeesReliability and Availability
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Kissmetrics
Kissmetrics 8.3
Based on 12 answers
The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.

Verified User
Director in Engineering
Internet Company, 11-50 employeesPerformance
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Kissmetrics
Kissmetrics 8.5
Based on 12 answers
Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.

Verified User
Director in Engineering
Internet Company, 11-50 employeesSupport Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Kissmetrics
Kissmetrics 9.0
Based on 18 answers
Our front-line product support person (Mika) is great. She is responsive and great to work with.
However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.
Just to be clear, these comments only apply to escalated support issues.
However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.
Just to be clear, these comments only apply to escalated support issues.

Verified User
C-Level Executive in Marketing
Security and Investigations Company, 51-200 employeesIn-Person Training
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Kissmetrics
Kissmetrics 9.1
Based on 1 answer
Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.

Verified User
Director in Engineering
Internet Company, 11-50 employeesOnline Training
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Kissmetrics
Kissmetrics 8.6
Based on 3 answers
I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc.This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.

Verified User
Executive in Product Management
Broadcast Media Company, 1001-5000 employeesImplementation Rating
Contentsquare (Clicktale)
No score
No answers yet
No answers on this topic
Kissmetrics
Kissmetrics 7.3
Based on 14 answers
In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that

Verified User
Executive in Corporate
Computer Software Company, 11-50 employeesAlternatives Considered
Contentsquare (Clicktale)
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Digital Optimisation Manager
TalkTalkRetail, 10,001+ employees
Kissmetrics
Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.

Verified User
Manager in Marketing
Events Services Company, 1-10 employeesReturn on Investment
Contentsquare (Clicktale)
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Web Analyst
Bulkreefsupply.comInternet, 10,001+ employees
Kissmetrics
- Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
- The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.

Verified User
Executive in Information Technology
Internet Company, 1-10 employees