iCapture Survey

iCapture Survey is positioned as an intelligent lead capture solution designed to simplify the lead retrieval process at trade shows, conferences, and events. According to the vendor, it eliminates the need for manual data entry and offers a seamless integration with CRM systems, enabling companies of all sizes to efficiently capture and qualify leads. This versatile tool is suitable for event marketing specialists, marketing managers, sales representatives, CRM administrators, and demand generation managers across various industries, including technology, healthcare, manufacturing, financial services, and professional services.

Key Features

Lead Retrieval: According to the vendor, iCapture Survey provides a lead retrieval feature that enables users to capture contact information from badges, business cards, and attendee lists at trade shows and events. Users can quickly and efficiently capture leads by scanning badges or manually entering contact details into the iCapture app, eliminating the need for manual data entry and saving time for the sales team.

Custom Qualifiers: The vendor states that iCapture Survey allows users to create custom qualifiers to capture specific data points during lead capture. Users can define unique questions or criteria to qualify leads based on their specific requirements. This feature enables better lead segmentation and prioritization, ensuring that sales teams can focus on the most relevant leads first. The captured qualifying information can be seamlessly synced with the user's CRM system for personalized and targeted follow-up.

Document Delivery: iCapture Survey enables users to deliver documents and marketing collateral directly to leads during or after an event. Users can send brochures, whitepapers, or other materials to leads via email or other communication channels. According to the vendor, document delivery can be automated based on predefined triggers or manually initiated by the user. This feature helps provide relevant information to leads and supports lead nurturing throughout the sales funnel.

Analytics and Reporting: According to the vendor, iCapture Survey offers robust analytics and reporting capabilities to track and measure event performance. Users can gain insights into key metrics such as lead capture rates, booth traffic, and lead follow-up time. The analytics and reporting feature helps users evaluate the success of their trade show and event participation and make data-driven decisions for future events. Reports can be customized and exported for further analysis and sharing with stakeholders.

CRM Integration: The vendor claims that iCapture Survey seamlessly integrates with major CRM and marketing automation systems. Leads captured through iCapture Survey can be automatically synced with the user's CRM system, eliminating the need for manual data entry. This integration ensures that leads are quickly and accurately transferred to the sales team for follow-up. Users can leverage their existing CRM workflows and processes to effectively manage and nurture leads captured through iCapture Survey.