As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.
Pros
Extremely friendly interface that makes work pleasant daily (power) users
Fantastic customer account managers and client support
Up-to-date uses of AI balanced with creative tools for marketers
Cons
It's hard to think of any down sides ...
Anything that is missing usually gets routed to the Product department at Iterable, where it is seriously considered (as I have seen in customer roundtables to which I've been invited)
Likelihood to Recommend
At OneVision, I was brought on to migrate from ActiveCampaign and it was a huge improvement to go to Iterable. Much of the improvement lay in the back end connectivity to databases, which although not directly in my purview, made it easier to work as a team (product & marketing) inside our company.
Alternatives
ActiveCampaign
As mentioned previously, I was hired to do a migration from ActiveCampaign, and I stayed for 2 years as a power user of Itearble. Since leaving OneVision Resources, I have continued to volunteer my time in a regional user group, which I would not do if the platform, product, and company were not so strong and so marketer-forward.
We use Iterable for connecting with new users on our platform and helping them with site useage, promoting current items available, and encouraging sellers to list with us. The thing Iterable does that no other platform I have found does is handle catalog-based geolocation of dynamic content, which improves our email conversion rate by 300%.
Pros
Catalog-based geolocation of dynamic content
Account manager support
Engaging and rewarding their community of users for beta testing and interacting with others
Implementing AI features
Cons
Tech support - frustrating to have to pay extra for tech support options (single contact, chat/phone support) that are standard on other platforms
Drag and drop builder creates redundant code
Limited functionality in drag and drop builder (some features not available in drag and drop)
Likelihood to Recommend
Iterable is a very robust platform, but that comes at a cost of ease of use. Iterable is my first recommendation not for the small company with a newbie running their email marketing, but it handles complex journeys and intergrations with ease and has the best geolocation functions of any platform I've used or tested.
Alternatives
Braze
Iterable's geolocation paired with catalog items was something Braze and other platforms just couldn't do. Many tried to offer a workaround, but there just wasn't a legitimate solution anywhere else.
VU
Verified User
Professional in Marketing (Construction company, 201-500 employees)
