Robust and powerful though a little complex
June 26, 2025

Robust and powerful though a little complex

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We use Iterable for connecting with new users on our platform and helping them with site useage, promoting current items available, and encouraging sellers to list with us. The thing Iterable does that no other platform I have found does is handle catalog-based geolocation of dynamic content, which improves our email conversion rate by 300%.

Pros

  • Catalog-based geolocation of dynamic content
  • Account manager support
  • Engaging and rewarding their community of users for beta testing and interacting with others
  • Implementing AI features

Cons

  • Tech support - frustrating to have to pay extra for tech support options (single contact, chat/phone support) that are standard on other platforms
  • Drag and drop builder creates redundant code
  • Limited functionality in drag and drop builder (some features not available in drag and drop)
  • Geolocation features improved our weekly email conversion rate by 300%
With Iterable, we are able to reach our customers in the most efficient manner. For some, that's email, others SMS. We will be building an app soon and definitely implementing in-app notification capabilities.

It's easy to automate our transactional emails and segment audiences to reach the right people at the right time.
One of my favorite features is send time optimization. That allows me to send a message and know that it will reach our customers at their most responsive time, within a time window I set. This isn't something I could do without Iterable's data analysis.
Iterable's geolocation paired with catalog items was something Braze and other platforms just couldn't do. Many tried to offer a workaround, but there just wasn't a legitimate solution anywhere else.

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Yes

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Iterable is a very robust platform, but that comes at a cost of ease of use. Iterable is my first recommendation not for the small company with a newbie running their email marketing, but it handles complex journeys and intergrations with ease and has the best geolocation functions of any platform I've used or tested.

Iterable Feature Ratings

7.8
WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
6.3
Dashboards
6
Standard reports
6
Custom reports
7
8.0
API
7
Role-based workflow & approvals
10
Customizability
8
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
7

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