Iterable Reviews and Ratings

Use Cases and Deployment Scope

As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.

Likelihood to Recommend

At OneVision, I was brought on to migrate from ActiveCampaign and it was a huge improvement to go to Iterable. Much of the improvement lay in the back end connectivity to databases, which although not directly in my purview, made it easier to work as a team (product & marketing) inside our company.

Likelihood to Recommend

Use Cases and Deployment Scope

I use Iterable for CRM & Lifecycle Marketing initiatives to help aid in Omnichannel communication & further brand equity, sales, and revenue.

Likelihood to Recommend

Well suited for uncomplex campaigns & journeys. Fails to make good on executing complex campaigns/journeys & nuanced business needs.

Use Cases and Deployment Scope

We use Iterable for connecting with new users on our platform and helping them with site useage, promoting current items available, and encouraging sellers to list with us. The thing Iterable does that no other platform I have found does is handle catalog-based geolocation of dynamic content, which improves our email conversion rate by 300%.

Likelihood to Recommend

Iterable is a very robust platform, but that comes at a cost of ease of use. Iterable is my first recommendation not for the small company with a newbie running their email marketing, but it handles complex journeys and intergrations with ease and has the best geolocation functions of any platform I've used or tested.

Use Cases and Deployment Scope

We use Iterable for all of our automated emails and marketing SMS campaigns. It allows us to centralize our campaigns so we can get a cohesive view of the customer journey while monitoring overall performance and run ongoing experiments to drive growth. We're also able to use various integrations to sync data into Iterable and use those data points to better personalize, segment and optimize our journeys. Every member of our lifecycle team uses the platform on a daily basis and overall is a great tool for any company to use to manage their lifecycle comms.

Likelihood to Recommend

Iterable has a lot of channel optimization and targeting capabilities. I believe a lot of companies use Iterable for e-commerce related products, but others may involve outside data analysts to better track all the data points within the customer journey. I believe it is beneficial for anyone who works within lifecycle, product and engineering to learn a marketing automation tool early in their career in order to self serve and advance their skillset.

Use Cases and Deployment Scope

We use Iterable as our main ESP. We send billions of emails a year ranging from newsletters to lifecycle messages to dynamically triggered messages. We are striving to create more personalized messages and the Iterable catalog, along with an integration with High Touch has helped us connect and activate more data and send better messages.

Likelihood to Recommend

We really like the catalog. We are able to pass out full content graph from all 40+ of our brands and let it live in Iterable. From that we're able to create collections that pull in content based on the brand. taxonomy, publish date, etc. From there we use handlebars within a message to pull in the collection and display automated content in minutes. Rather than relying on editors to hand-pick all of our content we can supplement with automated messages based on recency or trending content. It's been a great addition to our emails!

Use Cases and Deployment Scope

At my company we use Iterable to manage marketing communications with our e-commerce customers. We have set it up to handle communications at every stage of the customer lifecycle, from lead nurturing to loyalty: that includes automated journeys for welcoming subscribers, abandonment signals, post-purchase, and beyond. We also use it to send seasonal campaigns.

Likelihood to Recommend

Iterable would be well suited for international companies in the B2B space, and some in the DTC space too. The diversity of channels is good with email, SMS and now WhatsApp and on-app. Not sure it's yet the best for ecom businesses, but it may get there. The next year will be crucial to that.

Use Cases and Deployment Scope

Iterable is used in my organization as the primary means of transactional, blast, triggered, ad hoc, communication, marketing and messaging to our leads, former members and current customer member base. We use several domains to send from with retail, and in center. Our use case is to provide relevant, timely and personalized information on upcoming products, promotions, information and transactional membership information for our 1 million plus members across the Americas.

Likelihood to Recommend

Iterable is well suited for creating appealing campaigns and for marketers who aren't well versed in HTML coding to use drag and drop. There are some senarios in which understanding catalogs and identifying audiences are slightly confusing to a beginner marketer. The platform overall caters to a marketer who has a requested need to send a marketing campaign to an audience. Reporting could be more user friendly when creating dashboards for campaigns.

Use Cases and Deployment Scope

We utilize Iterable to orchestrate our customer journey from first signup through their entire lifecycle. They allow us to create automated and behavior based communications with our audience as well as scheduled campaigns to predetermined segments. We're able to quickly and easily communicate through a variant of channels including email, push, in-app notifications, and embedded messages.

Likelihood to Recommend

Iterable is great for any marketing team looking to ramp up the capabilities on lifecycle marketing specifically if you're a company with a lot of data and/or SKU's the product makes handling a lot of complexities much simpler and enables my team to move much faster even as a small team.

Use Cases and Deployment Scope

Iterable serves as the backbone of our multi-channel marketing automation, solving significant challenges around identity, segmentation, and powering personalized communications that drive critical business results across a range of customer journeys. It allows us to drive deeply personalized messaging and journeys for B2B and B2C use cases.

Likelihood to Recommend

Iterable is highly effective for building automated email journeys that are triggered by real-time user actions. The platform supports massive scale across many different projects for us. Iterable natively supports compliance efforts across business and consumer audiences. While Iterable can manage suppression internally, syncing these externally required custom approaches to manage these preference changes across disparate platforms. Deduplication of users proved to be cumbersome as well if their primary identifier wasn't the project's primary user identification key.