Iterable leads the way with segmentation personalization AI and happy engaged power users

As marketing manager at OneVision Resources (6/22-6/24), I was a power user of Iterable, activating it to send upwards of 30,000 emails per month for welcome sequences and full client lifecycle support. We used it to prevent churn, to keep the clients of our partners aware of additional services, etc.

The segmentation tools are particularly noteworthy, as are the personalization tools. As a marketer sending campaigns on a daily basis on behalf of 60-90 partners, I loved being confident about my segmentation. The stakes are very high! Also, when asked for reports, I could confidently talk about performance of a particular campaign or sequence. Finally, I could operate nimbly if something needed to be changed at the last minute.

It might seem like "happy marketers" is not the most important metric, but when a platform is easy to use, and as mentioned previously, make quick changes, it does enable more personalization for customers, and thereby enhance the customer experience. When the platform is easier to control and use, and when you can feel confident about deliverability, it is easier to spend more time on the message, the look & feel, and overall relationship-building.

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It's always an excellent feeling when you get a tailored response from a high level expert, whether on the customer success team or the technical support team. Either way, I had 2 or 3 such situations, where the support was exceptional.