Kapost

Upland Kapost is content operations management software that helps B2B go-to-market teams create and distribute meaningful content to support the buyer journey from awareness to loyalty.

Thousands of customers across marketing, sales enablement, product, and customer success easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue.

Upland Kapost helps users to achieve:

1) Go-to-market alignment: Closes the gap between B2B strategy and execution. Unites teams with a central view of all campaigns in flight and an understanding of how content is performing, tying ROI to initiatives.

2) Multi-channel distribution: Content can be read, watched, or heard. Users can create a wide range of customizable content types and find information when they need it so they can quickly deliver the right content, to the right audiences, at the right time in the customer's journey.

3) Consistent content delivery: Used to develop and maintain the brand promise in every single campaign with operational workflows and governance policies that support the brand's identity.