Overview
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Great content manager tool for all departments in your organization
Great for content operations
Kapost powers our content
Kapost gets you organized
Kapost - For email campaigns
Kapost: One-Stop Shop for Most Marketing Content Creation
Kapost Powers Content Markeing
Great for filtering content and managing workflows
Kapost - Early User
Kapost is a hybrid platform perfect for content strategists
-scale the production of content with …
Kaposting away
Good tool for accelerating content production
Popular Features
- Approval workflows (9)8.080%
- Content collaboration (9)8.080%
- Content calendar (9)8.080%
- Content hub (8)7.171%
Pricing
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Features
Content Creation
Features related to the creation of content for marketing purposes.
- 8Ideation(7) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
- 8Approval workflows(9) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
- 8Content collaboration(9) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
- 8Content calendar(9) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
- 9Network for content licensing/production(1) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Content Publishing
Features related to the organization and distribution of marketing content.
- 7.1Content hub(8) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
- 8Forms / Gated content(5) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
- 7.9Embedded CTAs(3) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
- 9Content distribution(7) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
- 8.3Content promotion(4) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
- 8Content automation(5) Ratings
Allows users to set up automated distribution, personalization and/or curation.
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
- 8Audience profiling and targeting(5) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
- 8Closed-loop tracking and reporting(6) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
- 8Content performance analytics(7) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
- 8Campaign optimization dashboard(5) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
- 7.9Competitive analytics(2) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kapost?
Kapost Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Content distribution
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Kapost Integrations
- Salesforce Sales Cloud
- Adobe Marketo Engage
- Oracle Marketing
- WordPress
- Yoast
- Drupal
- Sitecore Experience Manager
- Adobe Experience Manager
- Salesforce Marketing Cloud
- Google Analytics
- Microsoft 365
- Box
- Vidyard
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- LinkedIn Publishing Platform
- Uberflip
- Curata
- Outbrain
- HubSpot Marketing Hub
- Squarespace
- ExpressionEngine
- Joomla!
- Brainshark
- Blogger
- Brightcove
- Tumblr
- Hootsuite
- Jive
- SoundCloud
- SlideShare
- Khoros Communities (Formerly Spredfast + Lithium)
- Youtube
Kapost Competitors
- Percolate, now part of Seismic
- Contently
- Oracle Content Marketing (Compendium)
Kapost Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
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Community Insights
- Business Problems Solved
- Recommendations
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.
Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.
Attribute Ratings
Reviews
(1-12 of 12)Great content manager tool for all departments in your organization
- Gallery is easy to navigate.
- I love the favorites tab so I can keep track of my most used or valued information.
- Trending is a neat feature to see what is popular.
- Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
- I think some type of links from search could be useful.
- Layout isn't the prettiest.
Great for content operations
- Kapost keeps track of our process steps.
- Kapost acts as our centralized source for content (DAM).
- Using the Kapost calendar means that everyone can see what projects are coming up.
- In the process workflow, recognizing dependencies could help.
Kapost powers our content
- Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
- Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
- Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.
- There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.
Kapost gets you organized
- Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
- File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
- Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.
- Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
- Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
- Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.
Kapost - For email campaigns
- Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
- Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
- Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
- Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
- Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.
- A great tool for multiple projects occurring at the same time. The company I worked with had over 20 to 30 projects going on at the same time.
- With Kapost it is much easier to keep track of your tasks and see when content goes live.
- Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic.
- There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data.
- Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset.
- The platform could have stronger social media publishing options and better campaign tracking views, but we used other tools for those purposes.
Kapost Powers Content Markeing
- Setting up and scheduling tasks for individuals across department functions. Everyone is now aware of what they need to do, and when it is due.
- Kapost enables its users to see what the whole team is working on. So even though I may not be assigned to a particular project, I can discover ideas that may be relevant for me, and we do not have to worry about duplicating efforts.
- Eventually, Kapost will let us publish content straight from the platform, which will be a huge time-saver.
- I'd love to see an App. I work remotely, and I am on the road often, so just being able to quickly see the status of a project would be helpful.
- Publishing. This will come, but I'd like to see more options to publish to the web.
- Cleaner UX.
Great for filtering content and managing workflows
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
- Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
- Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
- Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.
Kapost - Early User
- It has a nice calendar feature that is color coded based on content, easy to move items around, and makes scheduling content a breeze.
- It integrates well with most social media platforms.
- It is pretty good at helping to create and organize campaigns.
- When I used the product, it was fairly new and there were always glitches.
- The content curation feature was clumsy and didn't work the way it was presented.
Kapost is a hybrid platform perfect for content strategists
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.
- Creation of custom fields to organize and "tag" your content in a way that works best for your organization
- Integrations with key platforms: Marketo, Salesforce, Wordpress, social channels
- Custom reports to let you play with data, perform content gap analyses, inventories, etc.
- No bulk tagging. We have several custom fields with picklists that I'd really like to bulk tag to.
- Occasional bugs can be frustrating; Sometimes a feature functionality doesn't make sense even when Support explains Product's "logic" for building it the way they did (can feel like they don't always truly understand the user perspective or even the field of content management).
- "Collaborative" editing capabilities severely lacking.
-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).
Kaposting away
- Kapost has a great workflow function that keeps everyone on track with notifications and specific settings per content type.
- Kapost is great for allowing teams to communicate with each other and see the same items everyone is working on.
- Kapost has great customer service, and items we suggest have been implemented into the system.
- The calendar function is very confusing, and no one uses it at our company.
- There needs to be some sort of smart task feature that, after putting in some settings, it will know what the lead time is for a project based on the content type.
- There should be reminder notifications beyond the one initial reminder or overdue email that comes in. It should badger the person until they complete their step or change the workflow. This would ensure that things don't fall through the cracks, and the amount of Kapost babysitting would be less.
Good tool for accelerating content production
- The calendar is a great way to visualize and plan upcoming content publication.
- Workflow for content production, review and publication is easy to use an effective.
- Setup is fairly straightforward.
- Support has been excellent.
- The solution handles multiple content types well.
- Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
- System performance is somewhat slow.
- Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.