Lead Liaison Reviews and Ratings

Rating: 9.1 out of 10

Score

9.1 out of 10

Community insights

TrustRadius Insights for Lead Liaison are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Personalized and Timely Customer Service: Several users have praised the customer service, stating that it has been personal and timely. They appreciate having a dedicated person assigned to them for three months during the onboarding process, which indicates that they value the personalized support provided by the company.

Continuous Addition of New Features: Many users have mentioned that the platform continuously adds new features. This suggests that they appreciate the company's commitment to improving their product and staying up to date with industry trends.

Easy-to-Use Form Customization with Valuable Insights: A significant number of users find the form customization feature to be perfect and very easy to use. They particularly like gaining insights from GPS data in forms, as it eliminates the need to mandate certain fields. This indicates that they value both the convenience and efficiency of this feature and appreciate the additional data it provides.

Reviews

8 Reviews

Lead Liaison is a terrific lead management product!!

Rating: 9 out of 10

Incentivized

June 21, 2022

Use Cases and Deployment Scope

Heartland uses a variety of lead sources to provide outbound call campaigns for our financial technology platforms. We automate our solutions, generate lead capture, and real-time lead tracking as well as qualify the leads before providing them to our sales force. Our team enjoys the cleanliness of the sources that we provide and it has provided us with better "up front" qualifications so our team focuses more on closing deals.

Pros

Lead qualification.
Lead tracking.
Lead distribution.
Social Media engagement.

Cons

ROI reporting is lacking to some degree.
We get too many feature updates but it doesn't appear to contain anything useful.
Not integration friendly.

Likelihood to Recommend

You get dedicated support from Lead Liaison when onboarding and they are extremely helpful and patient. I don't know of too many organizations that have this type of dedicated support at the ready. However, on the downside, they seem to be enamored with rolling out updates constantly, and on many occasions, it doesn't seem to have any tangible benefit.

Ryan Mays

Division Manager in Sales at Heartland Payment Systems (5001-10,000 employees)

Vetted Review

6 years of experience

View profile

The best tool, so try it!

Rating: 10 out of 10

Incentivized

June 21, 2022

Use Cases and Deployment Scope

Lead Liaison is a fantastic programming solution for our Marketing and Sales departments. The user interface is fantastic and simple to use and explore. Lead Liaison has provided us with unprecedented insight into our clients' online activities and habits, as well as opportunities beyond the standard evaluation. Our current Marketing and Sales stack has been enhanced and improved. I can't thank the Lead Liaison team enough for their assistance and support. With so many things to choose from in the marketplace, it's often the people who make a difference, and everyone I've worked with at LL has piqued my interest. Their online aid resources and individual preparation options are also excellent.

Pros

Automatically connect with your offers and content
Collects complete and accurate leads
Can manage your
leads with ease

Cons

CRM is limited in its functionality, although it's mainly an MA platform
Could setup automated campaigns.

Likelihood to Recommend

How simple the tool is to use and how well it meets all of my business requirements. Customer service is excellent and prompt! You won't find that at other MA/CRM firms.

The best features are the marketing automation and visitor tracking. It provides excellent customer service. Everything is in fine working order.

Verified User

Employee in Customer Service (11-50 employees)

Vetted Review

1 year of experience

Lead Liaison connects us with customers...

Rating: 8 out of 10

Incentivized

June 21, 2022

Use Cases and Deployment Scope

The lead scoring and grading, we can immediately know if a prospect is a good fit to work with our company.

All the customer's actions are saved so that's a cool feature.

Pros

drip campaigns
lead scoring
data of their online journey

Cons

Not compatible with Mac, as far as I know
Lack of reporting options without extra licenses
Limited view on site-visits

Likelihood to Recommend

Easy to use, helps us with everyday outreach. The customer support is also excellent, which is a great benefit to our business. I also find it easy to navigate and it's very user-friendly. The reporting is good when you have the extra license for that functionality. Being able to track the customer journey gives us insight on how to serve them better.

Verified User

Employee in Sales (51-200 employees)

Vetted Review

1 year of experience

Time Saving!

Rating: 9 out of 10

Incentivized

June 18, 2022

Use Cases and Deployment Scope

Organizing leads can be really crucial. When it comes to organization, especially with new leads you can obtain information that is more relevant to what you're looking for. There are really cool features when personalizing emails and creating forms. Also, bar code readers are super fast and efficient when it comes to events.

Pros

Organize
Simplify
Categorize

Cons

Page format.
Loading times.
Pricing

Likelihood to Recommend

One of the most recent scenarios, when I used Lead Liasion, was when I was in charge of an event. I had to generate multiple emails and many different clients had attended. With Lead Liasion, it was super easy to keep track of each and every one of them and really efficient.

Verified User

Employee in Legal (5001-10,000 employees)

Vetted Review

1 year of experience

A poor choice with no return on investment, comparing badly to alternatives.

Rating: 1 out of 10

March 9, 2018

Use Cases and Deployment Scope

Before choosing Lead Liaison we were already using other platforms for identifying site visitors, managing landing pages and performing email campaigns. But we had no marketing automation tool. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. Lead Liaison seemed capable of this and was a lower cost than separate platforms.

Pros

The customer service is very good, it's personal and timely.
Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
They appear to be continuously adding features to the platform.

Cons

Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
The platform is confusing and not cohesive.
The platform tries to do many things. They keep rolling out features but do not perfect them.
The landing pages features is dreadful and needs to be much stronger for this type of product.
The normally friendly face of the company turns against when you wish to cancel and stop using them.
The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).

Likelihood to Recommend

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.

For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated.

James Summers

CEO in Corporate at We are CONKER (11-50 employees)

Vetted Review

1 year of experience

View profile

Lead Liaison is spot on

Rating: 10 out of 10

Incentivized

December 20, 2016

Use Cases and Deployment Scope

We use Lead Liaison for our lead management as we do not have (nor will have) a full blown CRM. The software is very easy to implement and use, and if we run into any issues the reps respond immediately with a video on how to complete the task at hand, or they bring one of their developers in the conversation to create a solution for us. The company is VERY responsive.

Pros

The form customization is perfect. Very easy to use.
The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.

Cons

Import trade show leads from the show's lead capture systems

Likelihood to Recommend

Good: lead management, GPS data harvesting, and back end data pass through.

Linda Stacy

Digital Marketing Manager in Marketing at Centurion Medical Products (1001-5000 employees)

Vetted Review

1 year of experience

View profile

Lead Liaison Functions as a True Partner in the Growth of my Business AND my clients!

Rating: 10 out of 10

September 28, 2015

Use Cases and Deployment Scope

Lead LIaison is being used by my company and clients. I have an online marketing and email agency so it is used across the entire organization as a service we provide. Addresses prospecting/lead generation, follow up, tracking AND offers a venue for deepening the relationship with existing clients and showing prospects what they can accomplish within their respective businesses. They function as a true partner and are always looking to help me grow my business, offering suggestions and introductions that are beneficial. Impeccable customer service!

Pros

The company has AWESOME customer service, which, regardless of how great your product may be, without good cutomer service, I'm not interested for myself OR clients.
Implementation
Ease of use

Cons

Would be nice for a note section in the contacts OR a complete CRM within
Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!

Likelihood to Recommend

The only thing for me that was missing was the contact management capability. My clients are small businesses so my needs would be different from a Fortune 500 company. I found them to be extremely insightful into my needs and uses of the system. I discussed my current clients and they offered suggestions as to how the system would be beneficial to them. Which turned out to be correct, by the way!

Cindy K. Brown

Founder in Marketing at Digital Sales Development (1-10 employees)

Vetted Review

Reseller

1 year of experience

The software to use for managing your marketing campaigns

Rating: 9 out of 10

July 10, 2015

Use Cases and Deployment Scope

Marketing is now under even more scrutiny for companies wanting the details with campaign and ROI. Many companies are overwhelmed by social media and wondering if it is worth engaging in the conversation. Lead Liaison is my one stop shop to gain insights into how my marketing campaigns, investments and social trends as it relates to our services. Another added benefit is predictive modeling. We now can take the data from tracking in combination of adding a numerical value [which] leads to more understanding of which tactics lead to sales and measure the sales cycle. Let Lead Liaison help you manage the numerous tactics through marketing automation so you can focus on your company's strategies.

Pros

Predictive Modeling
Social Media Management End-to-end
Ease of use
Easy connection to CRMs

Cons

As with any tool, getting started
Specialist versed in managing the product for me

Likelihood to Recommend

Understand your business needs and then find the software that best matches those needs.

Troy Rockman

Co-founder, CMO of Strategy and Technology in Corporate at Rockman Advisory (1-10 employees)

Vetted Review

1 year of experience

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Reviews and Ratings

A poor choice with no return on investment, comparing badly to alternatives.

Rating: 1 out of 10

March 9, 2018

Use Cases and Deployment Scope

Pros

The customer service is very good, it's personal and timely.
Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
They appear to be continuously adding features to the platform.

Cons

Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
The platform is confusing and not cohesive.
The platform tries to do many things. They keep rolling out features but do not perfect them.
The landing pages features is dreadful and needs to be much stronger for this type of product.
The normally friendly face of the company turns against when you wish to cancel and stop using them.
The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).

Likelihood to Recommend

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.

James Summers

CEO in Corporate at We are CONKER (11-50 employees)

Vetted Review

1 year of experience

View profile