Lead Liaison Reviews and Ratings

Use Cases and Deployment Scope

Heartland uses a variety of lead sources to provide outbound call campaigns for our financial technology platforms. We automate our solutions, generate lead capture, and real-time lead tracking as well as qualify the leads before providing them to our sales force. Our team enjoys the cleanliness of the sources that we provide and it has provided us with better "up front" qualifications so our team focuses more on closing deals.

Likelihood to Recommend

You get dedicated support from Lead Liaison when onboarding and they are extremely helpful and patient. I don't know of too many organizations that have this type of dedicated support at the ready. However, on the downside, they seem to be enamored with rolling out updates constantly, and on many occasions, it doesn't seem to have any tangible benefit.

Use Cases and Deployment Scope

Lead Liaison is a fantastic programming solution for our Marketing and Sales departments. The user interface is fantastic and simple to use and explore. Lead Liaison has provided us with unprecedented insight into our clients' online activities and habits, as well as opportunities beyond the standard evaluation. Our current Marketing and Sales stack has been enhanced and improved. I can't thank the Lead Liaison team enough for their assistance and support. With so many things to choose from in the marketplace, it's often the people who make a difference, and everyone I've worked with at LL has piqued my interest. Their online aid resources and individual preparation options are also excellent.

Likelihood to Recommend

How simple the tool is to use and how well it meets all of my business requirements. Customer service is excellent and prompt! You won't find that at other MA/CRM firms.

The best features are the marketing automation and visitor tracking. It provides excellent customer service. Everything is in fine working order.

Use Cases and Deployment Scope

The lead scoring and grading, we can immediately know if a prospect is a good fit to work with our company.

All the customer's actions are saved so that's a cool feature.

Likelihood to Recommend

Easy to use, helps us with everyday outreach. The customer support is also excellent, which is a great benefit to our business. I also find it easy to navigate and it's very user-friendly. The reporting is good when you have the extra license for that functionality. Being able to track the customer journey gives us insight on how to serve them better.

Use Cases and Deployment Scope

Organizing leads can be really crucial. When it comes to organization, especially with new leads you can obtain information that is more relevant to what you're looking for. There are really cool features when personalizing emails and creating forms. Also, bar code readers are super fast and efficient when it comes to events.

Likelihood to Recommend

One of the most recent scenarios, when I used Lead Liasion, was when I was in charge of an event. I had to generate multiple emails and many different clients had attended. With Lead Liasion, it was super easy to keep track of each and every one of them and really efficient.

Use Cases and Deployment Scope

Before choosing Lead Liaison we were already using other platforms for identifying site visitors, managing landing pages and performing email campaigns. But we had no marketing automation tool. The ideal was to have a single platform for identifying site visitors, doing marketing automation, landing pages and email campaigns. Lead Liaison seemed capable of this and was a lower cost than separate platforms.

Likelihood to Recommend

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.

For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated.

Use Cases and Deployment Scope

We use Lead Liaison for our lead management as we do not have (nor will have) a full blown CRM. The software is very easy to implement and use, and if we run into any issues the reps respond immediately with a video on how to complete the task at hand, or they bring one of their developers in the conversation to create a solution for us. The company is VERY responsive.

Likelihood to Recommend

Good: lead management, GPS data harvesting, and back end data pass through.

Use Cases and Deployment Scope

Lead LIaison is being used by my company and clients. I have an online marketing and email agency so it is used across the entire organization as a service we provide. Addresses prospecting/lead generation, follow up, tracking AND offers a venue for deepening the relationship with existing clients and showing prospects what they can accomplish within their respective businesses. They function as a true partner and are always looking to help me grow my business, offering suggestions and introductions that are beneficial. Impeccable customer service!

Likelihood to Recommend

The only thing for me that was missing was the contact management capability. My clients are small businesses so my needs would be different from a Fortune 500 company. I found them to be extremely insightful into my needs and uses of the system. I discussed my current clients and they offered suggestions as to how the system would be beneficial to them. Which turned out to be correct, by the way!

Use Cases and Deployment Scope

Marketing is now under even more scrutiny for companies wanting the details with campaign and ROI. Many companies are overwhelmed by social media and wondering if it is worth engaging in the conversation. Lead Liaison is my one stop shop to gain insights into how my marketing campaigns, investments and social trends as it relates to our services. Another added benefit is predictive modeling. We now can take the data from tracking in combination of adding a numerical value [which] leads to more understanding of which tactics lead to sales and measure the sales cycle. Let Lead Liaison help you manage the numerous tactics through marketing automation so you can focus on your company's strategies.

Likelihood to Recommend

Understand your business needs and then find the software that best matches those needs.