What is Lifesight?
Lifesight is a marketing measurements platform powered by a CDP, designed to help drive sustainable growth in the privacy-first era. The Lifesight suite of solutions helps businesses on their quest for sustainable growth while safeguarding the privacy of their valued customers.
Their offerings include-
1. Multi-Touch Attribution - MTA is a marketing analytics approach that analyzes customer journeys, providing a nuanced view of how multiple touchpoints influence conversions.
- View Channel Performance - Offers a high-level summary of marketing performance for quick decision making
- Attribution & Channel Breakdown Reports - Comparisons of different models & understand how credit is assigned at various touchpoint in the journey
- View Customer Journeys - Identifies gaps & improvement opportunities in the customer journey with detailed views into the path.
- New vs Returning & LTV Analysis - Analysis of acquisition & retention performance with detailed reports
- Drilldown on Order Level - Display of detailed transparent breakdown of every order/conversion to truly understand behaviours
2. Marketing Mix Modelling - Analysis of variables like advertising, pricing, and distribution, MMM helps businesses make informed decisions about budget allocation and resource optimization. It provides data-driven insights that guide businesses in improving their marketing strategies, to enhance ROI and achieve more efficient resource allocation.
- Historical Data Ingestion & Processing - Loads and processes historical campaign data from API based social and search channel
- Feature Engineering & Model Selection - Automatically selects and transform the right features and ML models to run
- Fast Training & Evaluation - Automatically trains the model to identify patterns between channels & performance, and validate the model’s accuracy
- Channel Wise Budget Recommendations & Simulations - Offers channel level budget recommendations and with value changes to simulate performance
- Exportable Budget Worksheet - Downloadable finalized budgets to share with respective media buyers or traders
3. Incrementality Testing - This is a data-driven technique that evaluates the real impact of marketing strategies. It involves controlled experiments to determine the incremental effect of specific campaigns, differentiating between natural customer behavior and marketing influence.
- Experiment Setup - An experiment can be set up with its hypothesis, with control of audience segmentation and KPIs.
- Management & Tracking of Experiments - Sortable display of active experiments to ensure data is flowing through from campaigns
- Experiment Analysis - Displays the results of experiments in a single place and identify strategies that are outperforming and underperforming to calculate ROI
- Exportable Reports & Recommendations - Downloadable and shareable experiments to present recommendations to relevant stakeholders.
Categories & Use Cases
Videos
Technical Details
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FAQs
What is Lifesight?
Lifesight CDP provides marketers with a single source of truth that can be leveraged to deliver cohesive messages across channels and experiences. Users can connect to hundreds of data sources & destinations without code, and then connect that data to a data warehouse, or elsewhere, activating it with a single click.
What are Lifesight's top competitors?
Klaviyo, Omnisend, and Attentive Mobile are common alternatives for Lifesight.