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Yotpo

Score7.4 out of 10

89 Reviews and Ratings

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What is Yotpo?

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

Categories & Use Cases

Media

Mail After Purchase
Yotpo Dashboard
Showcase your best reviews & ratings on site
Use analytics to measure & improve performance
Turn every purchase into a review
Moderate & comment with ease
Generate different types of content and showcase on site
Drive more shoppers to your site
Optimized redemption experiences
Comprehensive performance metrics
Build customer loyalty and maximize LTV
Acquire customers more efficiently

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Reviews

What users are saying about Yotpo.
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Increased our ROI by 15x!

Incentivized
Verified User
Manager (11-50 employees employees)

Use Cases and Deployment Scope

We use Yotpo for our loyalty and customer retention initiatives. We saw a slight decline in business last year and with the current economy, we strategized to revamp our loyalty program. The goal of our revamp was increase the percentage of returning customers, so they stay loyal to our brand and don't spend their money elsewhere. So far, we have a 15x ROI with Yotpo Loyalty.

Pros

  • VIP Tiers
  • Great visual and responsive design
  • Customer Success Managers

Cons

  • Integrating with other SMS or Email platforms, such as Attentive
  • Make their email notifications more customizable in the platform
  • Offer more ideas on loyalty offers

Return on Investment

  • 15x ROI
  • 25% Participation Rate
  • 1% Referral conversion Rate

Other Software Used

Okendo

Yotpo - An Investment for Transparency and Trust With Your Customers

Incentivized
Shane Siever
Internet Marketing Coordinator in Marketing at Real Milk Paint Co. (11-50 employees employees)

Use Cases and Deployment Scope

We use Yotpo to collect reviews, display reviews, have a Q/A section, answer questions within that section, collect user-generated content, and display all of the following things across our website. We currently use Yotpo Reviews and Yotpo Visual UGC. We believe in transparency and our product, so we happily ask for reviews and display those reviews. We also help out our customers by offering a Q/A section on every product. This helps us answer the questions of customers prior to purchase so they can get exactly what they need.

Pros

  • Review Collection
  • Visual Marketing/Display
  • Up-time and dependable function
  • Fluid Customer Engagement
  • UGC Collection
  • Intuitive Dashboards

Cons

  • Review Email Templates
  • UGC Display Templates
  • More granular filters (like date submitted) for Reviews, Q/A, and UGC

Most Important Features

  • Automated Review Collection
  • Q/A on Product Page
  • UGC Display on multiple pages

Return on Investment

  • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
  • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.

Other Software Used

Nextiva Business Phone Service, Sprout Social, ShipStation

Founder/CEO

Incentivized
Vuyile MthethwaView profile
Founder/CEO in Corporate at Happy Hope Dweller (1-10 employees employees)

Use Cases and Deployment Scope

Multifunctional review platform, the automatic review request for completed orders, being about to access analytics, being able to add review widgets.

Pros

  • Integrates data-driven solutions for reviews, loyalty, SMS marketing.
  • Brands with Yotpo are empowered to create smarter, higher-converting experiences.

Cons

  • The installation for generics sites is not the easiest process.

Most Important Features

  • Review gathering.
  • Customer engagement.
  • Social proof and client insights.

Return on Investment

  • More reviews means more sale which equals ROI for the business.
  • Social proof means more sales which equals ROI for the business.
  • Better client insights mean you can narrow down your offering to a specific market which me ROI for the business.

Alternatives Considered

Trustpilot, Birdeye and PowerReviews

Other Software Used

PowerReviews, Trustpilot, Birdeye

Definitely Worth It

Incentivized
Kylee HoynackiView profile
Digital Advertising Manager in Marketing at Wave Soda (1-10 employees employees)

Pros

  • Easy To Use
  • Organized
  • Intuitive
  • Integrations

Cons

  • Better connections with Klaviyo

Most Important Features

  • Reviews
  • Loyalty

Return on Investment

  • We've seen great ROI on SMS.
  • It's harder to see direct ROI on reviews.
  • Loyalty has a very good ROI as well.

Alternatives Considered

Postscript and Avochato

Yotpo is a Big Help Getting Crucial Reviews for a Small Business

Incentivized
Vivian VassarView profile
Owner in Corporate at Hey Viv Inc (1-10 employees employees)

Pros

  • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
  • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
  • Even the free version has lots of useful features.

Cons

  • We use the free version and Yotpo keeps putting up notices and suggestions to use to use the paid version. It gets a bit annoying.
  • I have a bit of difficulty navigating their dashboard. It's not intuitive. I have to refer to my notes each time. There's a lot of information on each screen and I have a hard time seeing where to click to get where I am going. Once I'm on the right page it's fine.

Return on Investment

  • It's allowed us to push our popular products by quoting good reviews. We sell more.
  • Yotpo send us email alerts so when we get a review about a problem we can work to correct and update our listing or systems. We use these reviews to connect with customers to do quick follow up and build trust.
  • When we considered changing our website we were happy to find out that our Yotpo reviews could be imported into the new site. This saved us time and it was reassuring to know we wouldn't lose all that work.

Other Software Used

ShippingEasy, BigCommerce, Mailchimp

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