LinkedIn Sales Navigator

Score8.5 out of 10

1,597 Reviews and Ratings

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What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

Categories & Use Cases

Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.4
Identification of new leads
Helps source leads at an acceptable rate, volume, and quality.
Category average: 8.1
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.1

Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7.3
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9

Most Frequent Users

Top 3 industries using LinkedIn Sales Navigator.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

34.5%

3,834 installations of 11,104

#2 most frequent

Information

24.6%

2,735 installations of 11,104

#3 most frequent

Manufacturing

6.8%

757 installations of 11,104

Brian Milliron

CEO at ECR Security (1-10 employees employees)

Use Cases and Deployment Scope

I signed up for Sales Navigator to market my company and gain access to tools to research potential clients and send them Inmails and connection requests.

Pros

lot of filters available

Cons

customer service is terrible

Return on Investment

total waste of money and time

Usability

Verified User

Director in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

LinkedIn Sales Navigator is used both by sales and marketing team to identify accounts and prospects that fit our ICP, identify firmographics and persona-related information, understand about our target company's job openings/other intel and also used to send out targeted messaging to select personas. We leverage the AccountIQ and other AI features in LinkedIn Sales Navigator for better market and user research.

Pros

Intel on company and people part of our target accounts
Easy to send LinkedIn messages and reach out
Easy to integrate with our CRM to ensure single pane

Cons

Pricing and licensing structure
More APIs to sync company information like employee count to our CRM
Faster response to CSM queries

Return on Investment

Better sales and marketing productivity
Higher ROI
Faster and more no. of responses from target accounts

Usability

Alternatives Considered

Apollo.io

Other Software Used

Outreach, HubSpot Marketing Hub, Gong

Dustin Roberts

Marketing Associate in Marketing at Canopy Life Sciences (201-500 employees employees)

Use Cases and Deployment Scope

I typically use LinkedIn Sales Navigator primarily for prospecting and gathering targeted contacts for each of our service offerings. As well, I use it for updating our existing key records within our CRM. LinkedIn Sales Navigator notifies me when contacts move to new organizations or if they get promotions or new titles.

Pros

Great for segmenting by Job Title.
Opportunity alerts can be set and I receive notifications.
Can look at all employees for a particular company and identify best contacts.

Cons

Contact information is not always the best, at least for email addresses.
No bulk exports.
Doesn't really replace the need for other tools.

Return on Investment

Advanced search and lead recommendations identify targets quickly.
If you need quality contacts over quantity this is a more suitable tool.
Still need to have other tools like ZoomInfo or Wiza for collecting contact data.

Usability

Alternatives Considered

ZoomInfo Marketing

Other Software Used

ZoomInfo Marketing

Amy Zielinski View profile

Head of Sales in Sales at FGC+ (201-500 employees employees)

Use Cases and Deployment Scope

We use LinkedIn Sales Navigator for all of our lead generation and some sales outreach. This helps us find the right target contacts and gain success faster.

Pros

lead generation
target list building
sales outreach
inmails

Cons

downloading target lists
more outreach credits

Return on Investment

we have landed more clients by utilizing LinkedIn Sales Navigator
we can build strong target lists
hopefully we can find a way to download our lists

Usability

Alternatives Considered

LinkedIn Jobs and LinkedIn Learning (Lynda.com)

Other Software Used

monday.com, ZoomInfo Sales, Slybroadcast

Verified User

Professional in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We primarily use LinkedIn Sales Navigator for building our target account lists, specifically focusing on our core target sectors. It addresses the issue of targeting individuals who are likely to be buyers. As a LinkedIn product, it means we can build lists based on actual, accurate, and up-to-date data. This data is then used in both marketing and sales activities.

Pros

List Building.
Target account profiling.
Identifying key buyers.
Search feature.
Integrations with other sales tools.

Cons

Building lists can be time consuming though searches and identifying individuals.
Better integrations for data enrichment.
Exporting data.
Key account profiling, LinkedIn has a lot of data so it is time consuming.

Return on Investment

Data enrichment, means we can find out more about prospects.
ROI - Sales outreach.
Identifying key buyers for closing deals - speaking to right person.
Customer expansions.
Customer Renewals.

LinkedIn Sales Navigator

What is LinkedIn Sales Navigator?

Categories & Use Cases