Item: LinkedIn Sales Navigator
Rating: 10
Author: Verified User

Overall Satisfaction with LinkedIn Sales Navigator

Use Cases and Deployment Scope

LinkedIn Sales Navigator is used both by sales and marketing team to identify accounts and prospects that fit our ICP, identify firmographics and persona-related information, understand about our target company's job openings/other intel and also used to send out targeted messaging to select personas. We leverage the AccountIQ and other AI features in LinkedIn Sales Navigator for better market and user research.

Pros and Cons

Pros

Intel on company and people part of our target accounts
Easy to send LinkedIn messages and reach out
Easy to integrate with our CRM to ensure single pane

Cons

Pricing and licensing structure
More APIs to sync company information like employee count to our CRM
Faster response to CSM queries

Return on Investment

Better sales and marketing productivity
Higher ROI
Faster and more no. of responses from target accounts

Usability

LinkedIn Sales Navigator is easy to implement, easy to use and easy to train any one new onto the platform. The overall usability is quite positive across experience levels in our company and it takes less than one day to onboard someone new. The CRM integration is quite easy to set up and view also.

Alternatives Considered

Apollo.io

We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value added features which constantly helped sales and marketing team to deliver results.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

Outreach, HubSpot Marketing Hub, Gong

Likelihood to Recommend

LinkedIn Sales Navigator is well suited for those organizations where they have a good marketing budget and decent sized sales and marketing team (Along with Inside sales team) so that they can leverage the value of Sales navigator to its fullest. It is less appropriate for startups which do not rely more on outbound but more on referral and network marketing to build their business initially.

LinkedIn Sales Navigator Feature Ratings

Comments

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