Looker Studio Reviews and Ratings

Use Cases and Deployment Scope

We use Looker Studio to build reports, dashboards, and tell stories with data. It's a good way to show only the data a client needs to focus on, and remove all the noise & distractions.

We use it for marketing reports, CRO dashboards, A/B test results, and how people interact with pages on a clients' site

Likelihood to Recommend

As mentioned, it's great for building custom reports to put in front of clients to present data in an engaging way

Use Cases and Deployment Scope

My team and I use Looker Studio to create high level reporting that can quickly and easily tell the broader team outcomes of recent marketing efforts. It's a highly visual tool that let's me take a large amount of data and build reports to deliver to colleagues and c-suite execs to share out performance metrics.

Likelihood to Recommend

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions.

When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Use Cases and Deployment Scope

In our organization, we use Looker Studio to build a dashboard for Network performance, including link utilization, packet loss, latency, and Incident/change/problem trends. It assists in visualizing the support capacity and planning.

Likelihood to Recommend

Looker Studio helped us create a simple dashboard to track network KPIs and SLAs, including latency, utilization, and packet loss across different sources.

Use Cases and Deployment Scope

Marketing channel level analysis is what we typically use Looker for. It helps provide insight into performance at the channel, ad, and campaign levels.

Likelihood to Recommend

Looker is cost-effective compared to other solutions. If you're looking for a great product with amazing features, this is the one. Some limitations with automation, customizing dashboards with colors and fonts, and advanced predictive data models. If your stack is looking for more complex data tools that leverage AI features, I would recommend an alternative.

Use Cases and Deployment Scope

Used generally across marketing and fundraising teams to track user activity relating to website, paid digital marketing, organic social media, and other channels. Allows us to track performance for website traffic, revenue conversions, and their originating sources.

Likelihood to Recommend

Fantastic for detailed data, especially for tracking user journeys from social media onto the website, for example. Great for use across multiple people in teams, even where only one or two people have a full understanding of the tool, as it is user-friendly once set up. Not hugely appropriate for presenting in and of itself, best as a source of raw data versus a tool to convey findings.

Use Cases and Deployment Scope

We use Looker Studio as our secondary BI tool to visualize data from Google tools, including Google Analytics and Google Ads. Thanks to easy integration with the Google environment, it provides a quick way to visualize data. It's very easy to use, so you don't need to be a data engineer to set up a basic dashboard. Our main reporting is based on another BI tool that is quite complex and takes more time to learn, so Looker helps us offload our Data Engineers when someone has a reporting need related to the Google Environment.

Likelihood to Recommend

Looker Studio is well-suited for small businesses or marketing agencies that use the Google environment and don't want to spend a fortune on a BI tool. It's also good for companies with well-prepared data that can be connected to the BI tool and visualized without complex adjustments. If a business needs more complex visulizations and an opportunity to develop something extra in the reporting tool, then maybe a more complex tool should be used.

Use Cases and Deployment Scope

We use Looker Studio primarily for our data quality metrics. We get data by connecting to 2 databases on different SQL servers. It helps us organise and materialise data, and we try to identify gaps in the integration through the reporting metric. It is really a lifesaver since our data got scattered after the system migration. Our primary use case is to identify errors/gaps in integration reporting and monitor them by reducing issues through proper planning.

Likelihood to Recommend

Looker Studio worked wonders for the integration reporting project. It helped us quickly identify the spikes in errors and compare performance over time. The dashboard reporting set a clear standard for our stakeholders on what they need to work on and what can be ignored. The only issue will be that it is not as good as competitors in real-time monitoring or deep analysis. It can feel limited when complex logic is required.

Use Cases and Deployment Scope

Is the main dashboard of the company. We use it mainly for live data that we want to view live. We also use it to explore data to try to figure out issues, opportunities etc..

Likelihood to Recommend

I really like how it is extremely well integrated into the google workspace ecosystem. Easy to share inside the organization and helpful.

Use Cases and Deployment Scope

Looker Studio helps us to organize and visualize our data. We have some user profiles with their demographics, specific situation descriptions, behavior, etc. Looker works well to gather and make charts from this data. It is very useful for presentations, meetings or any research. The charts created in Looker can be downloaded in PDF, it is very convenient to use them.

Likelihood to Recommend

If you already have some structured data and want to visualize it and use it in Miro for an additional illustration or insert it into a presentation - Looker Studio will be the right tool. If your data is unstructured, and if you have a lot of qualitative research, Looker wouldn't be helping.

Use Cases and Deployment Scope

I use Looker Studio daily to build dashboards and reports for routine analysis, as well as data pulls for our site data. The internal team uses these dashboards to analyze data needed for report-building and address business questions. My team and I also utilize Looker Studio to create self-serving dashboards for our key functional teams and stakeholders who have specific questions or routine needs.

Likelihood to Recommend

Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.