Intuit Mailchimp Reviews and Ratings

Rating: 8.3 out of 10

Score

8.3 out of 10

Community insights

TrustRadius Insights for Intuit Mailchimp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Features: Users have appreciated Mailchimp for its wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available such as list management capabilities, customizable templates, and detailed reporting features help contribute to an all-encompassing experience for users.

Intuitive User Interface: Reviewers have found the user interface of Mailchimp to be intuitive, enhancing the ease of creating and managing databases with tags and groups. The visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation, audience segmentation, and campaign monitoring.

Valuable A/B Testing Feature: Some users have highlighted the valuable A/B testing feature in Mailchimp that allows for refining emails through testing different subject lines, preheaders, and send times. By providing insights into subscriber engagement preferences and optimizing content performance, this feature empowers users to make data-driven decisions for successful email campaigns.

Reviews

601 Reviews

Great Marketing Tool

Rating: 9 out of 10

Incentivized

April 14, 2026

Use Cases and Deployment Scope

We have been using Intuit Mailchimp for weekly e-mail blasts for over 10 years. It is very easy to use and you do not need to be an adobe or graphics expert to use it. When we did get our graphics department involved, Intuit Mailchimp still had all the fancy options they wanted to implement, so there is no limit with the program. I have even created my own training sessions to help members of an association I am part of learn how to get started and use Intuit Mailchimp, that's how much it has worked for us.

Pros

Tiered Pricing
E-mail Templates
Built in Video Previews
Segmentation
Ease of Unsubscribing

Cons

Automatically adding sign ups from website to lists
Being able to automatically remove duplicate e-mails from one list to another
Translation services (translate e-mail from English to French with 90% accuracy)

Likelihood to Recommend

Other businesses wanting to do e-mail marketing is well suited. Not being able to have a plug in to automatically add customers from a database or account software is less suited.

Verified User

Executive in Corporate (51-200 employees)

Vetted Review

13 years of experience

Probably better suited for B2C

Rating: 6 out of 10

Incentivized

April 10, 2026

Use Cases and Deployment Scope

We use Intuit Mailchimp for the majority of our email marketing, including newsletters, drip campaigns, and announcements. This includes mass emails to existing customers and prospects. In the past we have also used Mandrill for sending transactional emails, but we have moved away from this in favour of our own in-house solution.

Pros

Fairly simple and straightforward compared to other systems.
Good delivery rates.
Good uptime and reliability.

Cons

While it has historically been quite a simple and easy to use system, updates appear to have been quite badly handled and it is getting increasingly confusing to use.
No ability to easily convert a basic email campaign to an A/B or multivariate test.
Branching capabilities in automated journeys are very basic.

Likelihood to Recommend

Intuit Mailchimp is probably fair better suited to B2C marketing than our own B2B SaaS marketing use case. When we first adopted Intuit Mailchimp over 10 years ago it was a significant improvement over our previous platform in terms of usability, marketing features, and API flexibility. However, I feel any improvements have had minimal utility for us as a business, and most improvements appear to have been aimed at eCommerce use cases.

Verified User

Project Manager in Marketing (51-200 employees)

Vetted Review

20 years of experience

Instant Contact

Rating: 10 out of 10

Incentivized

March 30, 2026

Use Cases and Deployment Scope

We use Mailchimp to organize our newsletter list and send SMS messages to our subscribers. This gives us direct contact with customers, high open rates and the ability to format our messages quickly and clearly.

Pros

SMS messaging is seamless
We appreciate the campaign based emails
Maintaining our database is simple

Cons

complex logic for automation is lacking
I would love a CRM type of pipeline
Segmenting is not intuitive and hard to build

Likelihood to Recommend

Companies that looking to maintain a database of customers and need instant access this is great

Michael Galloway

Marketing Director in Marketing at CBH CO-OP (201-500 employees)

Vetted Review

15 years of experience

Intuit Mailchimp is a great start for Email Marketing

Rating: 8 out of 10

Incentivized

March 27, 2026

Use Cases and Deployment Scope

Intuit Mailchimp was our email marketing program. We used it primary for growing our email list on our landing pages and our website. Then used some automation to connect with the new contact. Then we we used Intuit Mailchimp for our monthly email marketing campaigns for our digital agency. It was used for updates and any new projects we just completed. The biggest problem it solved was organizing our lists. It gave us the infrastructure to get our contacts in the right place.

Pros

Lists
Landing Page email gathering
Ease of design for campaigns

Cons

Automation
Pricing and Confusing up charges
At the time there was a cap on images stored

Likelihood to Recommend

The best example for our use of Intuit Mailchimp was for our monthly newsletters. We were able to create graphics, implement the newsletter. and then deploy. It was easy to use and eventually a new hire was able to take care of this process.

There was no scenarios where Intuit Mailchimp didn't "deliver" on its promises.

Christian Estrellado

Managing Partner in Marketing at Estro Communications (11-50 employees)

Vetted Review

4 years of experience

Mailchimp great tool not only for emails but automation websites and audiences

Rating: 10 out of 10

Incentivized

March 27, 2026

Use Cases and Deployment Scope

We have used Intuit Mailchimp for email marketing, automation and A/B testing in our communications. We are in the process of integrating to our CRM creating landing pages for lead generation. Also we are debating if we implement SMS as well since we want one platform to concentrate all our efforts.

Pros

user friendly creative tools
content optimizer
drag and drop is amazing
delivery rates

Cons

Rigid email builder
sometime time loading
switch a/b testing in the middle of the campaign

Likelihood to Recommend

daily scenarios using it to build emails by themselves or email campaigns for our higher education institution, saving us time to develop more strategies.

from my perspective I don't see less appropriate scenarios since is a tool where we can expand as much as we want, not only for emails, but more marketing efforts

Juan Karam

Marketing in Marketing at UAG (1001-5000 employees)

Vetted Review

5 years of experience

Essentail to our Business

Rating: 8 out of 10

Incentivized

March 27, 2026

Use Cases and Deployment Scope

I use Intuit Mailchimp to Send Email Blast reated to our Sales and Service offerings to a Large Database. Intuit Mailchimp integrates into other systems I'm using to make sending out Email Blasts Simple and Easy. Uploading large email address lists are easy and very user friendly. Having the abaility to see open percentages in the dashboard make the system even more usefull.

Pros

Email address Uploading
Dashboard analytics
Integration with other systems

Cons

The Ability to capture click through rates
Custom Email template creation
Delayed email deployment

Likelihood to Recommend

Email Blasts to larger groups for mass and general audiences. Being able to see the results of your campaigns is very helpful.The one place it is not directly suited for is tageting smaller groups of cusotmers with specific emails generated from specific criterea created in other systems then uploaded to Intuit Mailchimp.

Russell Arons

Marketing Director in Marketing at Douglas Auto Group (51-200 employees)

Vetted Review

8 years of experience

Intuit Mailchimp is best solution for my growing business

Rating: 10 out of 10

Incentivized

March 26, 2026

Use Cases and Deployment Scope

A majority of our clients are retainer-based. However, we do take on short-term projects, and some of these clients may not fully understand the breadth of what we do. We use Intuit Mailchimp campaigns to upsell existing clients and re-engage former clients through educational content, company updates, and industry news.

Pros

User-friendly platform.
Scalable solutions.
I see Intuit Mailchimp as a consistent and trusted brand. It's one of the first and although the brand has obviously evolved over the years, I still think of it as a go-to platform for email marketing.

Cons

More templates.
An easier way to make edits across desktop and mobile view.

Likelihood to Recommend

If you're a beginner when it comes to email marketing, Intuit Mailchimp is a great place to start. It's easy to use, affordable, and can be upgraded as your needs grow.

Nicole Blake-Baxter

managing director & founder in Marketing at The Blake Agency (1-10 employees)

Vetted Review

21 years of experience

Verified on LinkedIn

Feature Rich Multi-channel Marketing Tool

Rating: 8 out of 10

Incentivized

March 26, 2026

Use Cases and Deployment Scope

We use it to manage our Email Campaigns and use Automation to remind customers about purchases they did and to interact with customers who have added products to cart but did not buy those. We do use it for followup email where customers bought our products and are using then we contact them for further offers and upsells. Also, we manage multiple lists of our customers through this platform.

Pros

Contact List Management
Automation
Integration with other SaaS based softwares
Provide API which is easy to integrate

Cons

It seems a bit expensive as compared to competition
Customer support is good but still has room for improvement
Their AI feature needs improvement

Likelihood to Recommend

For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.

Irfan Ahmad

Software Engineer in Engineering at ThriveCart (201-500 employees)

Vetted Review

1 year of experience

Nice Little Product for a Small/Medium Business

Rating: 9 out of 10

Incentivized

March 25, 2026

Use Cases and Deployment Scope

Intuit Mailchimp is a very user friendly crm/marketing solution for a small to mid sized business. We use Intuit Mailchimp to communicate with existing customers and vendors, and often send newsletters or specials or promotions to both. The reporting and automation features are very good, and it's overall a very solid platform for us.

Pros

bulk emails
customer insight
AI powered tools

Cons

Price is a bit high
Integration doesn't always work
Can be a bit clunky for the user at times

Likelihood to Recommend

Intuit Mailchimp is very good for a small or medium sized business for use as a crm/marketing tool. It's especially effective for email marketing, as this tool makes it simple and easy, and provides audience insight and reporting.

Verified User

Director in Finance and Accounting (11-50 employees)

Vetted Review

10 years of experience

Mailchimp- the best there is

Rating: 8 out of 10

Incentivized

March 25, 2026

Use Cases and Deployment Scope

We use Mailchimp for specialized email campaign outreach, and for large numbers of clients on the same plan that need policy resources and documents. We use it for outreach and for account servicing. It has been easy to set up, and we have found the metrics and deliverability to be exceptional.

Pros

Delivering emails
Scheduling campaigns
Tracking metrics for deliverability

Cons

Cost
Onboarding
Customization features

Likelihood to Recommend

For companies that have large batches of email outreach, it is an ideal product and top of the market. I would highly recommend it to help track how emails are being delivered, who clicks or read and interacts with the emails. It also helps with deliverability by helping flag bad emails.

Verified User

Executive in Sales (11-50 employees)

Vetted Review

4 years of experience

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