Intuit Mailchimp Reviews and Ratings

Rating: 8.2 out of 10

Score

8.2 out of 10

Community insights

TrustRadius Insights for Intuit Mailchimp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Comprehensive Features: Users have appreciated Mailchimp for its wide range of features that facilitate email marketing and audience management, making it a versatile platform for their marketing needs. The variety of tools available such as list management capabilities, customizable templates, and detailed reporting features help contribute to an all-encompassing experience for users.

Intuitive User Interface: Reviewers have found the user interface of Mailchimp to be intuitive, enhancing the ease of creating and managing databases with tags and groups. The visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation, audience segmentation, and campaign monitoring.

Valuable A/B Testing Feature: Some users have highlighted the valuable A/B testing feature in Mailchimp that allows for refining emails through testing different subject lines, preheaders, and send times. By providing insights into subscriber engagement preferences and optimizing content performance, this feature empowers users to make data-driven decisions for successful email campaigns.

Reviews

566 Reviews

How Intuit Mailchimp makes my business easier

Rating: 10 out of 10

Incentivized

December 4, 2025

Use Cases and Deployment Scope

Intuit Mailchimp allows me to more efficiently reach my audience to notify them of changes being made in my practice, updates and announcements in a private way which is very important in my business. There are not many options available other than Intuit Mailchimp for this service and Intuit Mailchimp makes it easy, fast and professional.

Pros

Organizes my contacts
Helps design my emails
Keeps contacts private

Cons

Some of the platform is not easy to navigate because of unclear navigation.
Some information is repetitive on the email subject lines.
The app is less easy to navigate than the webpage.

Likelihood to Recommend

Intuit Mailchimp is well suited for people that have a big audience, but need privacy for their recipients. Intuit Mailchimp is also well suited for novices on email template design. I believe that Intuit Mailchimp leans more towards businesses that have products to sell rather than health practices, but it works well enough.

Jenny Townsend, LCSW, IMHP

Psychotherapist at Jenny Townsend, LCSW (1-10 employees)

Vetted Review

1 year of experience

View profile

Intuit Mailchimp for Employee Onboarding and Retention

Rating: 9 out of 10

Incentivized

December 4, 2025

Use Cases and Deployment Scope

We probably use Intuit Mailchimp a little differently than most organizations. We are a government entity that isn't really selling anything. As the office manager, I use it to send SMS communication to staff in the office for more urgent or emergency purposes. I also use it to send an internal onboarding and offboarding email campaign to employees. These emails are sent out throughout the first year of employment and prompt new employees to fill out required paperwork, read office policy, introduce and teach them how to contact IT and HR, inform them of emergency strategies, teach them how to use timesheets and direct them to our internal office hub/website as a resource to find all of the answers that they are looking for. A separate campaign is also being created for the final two weeks of employment. Intuit Mailchimp provides a way to ensure that new employees get all of the information they need digitally, without inundating new employees with a giant handbook on their first day, that they probably won't read or won't remember what they read. It also gets them in the habit of going to our internal hub where this information is stored. This helps teach them where they can go to find answers. All of this is done through Intuit Mailchimp's automation, so no one has to personally send emails to ensure important items are communicated. We can also track which emails are opened and what links are clicked to see if employees are actually using it.

Pros

Makes it easy to set up email campaigns
Organizes contact
makes it easy to communicate with our employees

Cons

I wish could add a new contact when starting a campaign, instead of having to add them first and then going and adding them to a campaign. I do use it differently than most, so maybe that's just me.

Likelihood to Recommend

Because I do not use Intuit Mailchimp as an external marketing tool, I am not sure how it compares to other similar tools, but for internal email campaigns, the ease of use is great. I would guess that smaller companies that do not have super experienced marketing teams could still figure out how to use it for their needs. There are tutorials and helps that also teach you what to do and what it is capable of.

Verified User

Administrator (51-200 employees)

Vetted Review

2 years of experience

Best email marketing tool

Rating: 10 out of 10

Incentivized

December 4, 2025

Use Cases and Deployment Scope

We use Intuit Mailchimp to market to our current customer list. Intuit Mailchimp makes the process super simple. Customer retention has never been better because we are always top of mind when a plumbing issue arises. Our CSR spends about an hour each week scheduling the next weeks email plan and we’re always prepared. Customers receive our weekly blog post and any kind of specials we are running.

Pros

Scheduling of emails
Organization of content
Consistency

Cons

Need more templates
Templates seem basic
Ai integration

Likelihood to Recommend

We use the product to inform customers of when their warranty is about to expire. This allows us to contact them in a non sales interaction.

Jamey Harris

General manager at Remedy Plumbing (1-10 employees)

Vetted Review

20 years of experience

Great for communicating with busy students.

Rating: 10 out of 10

Incentivized

December 3, 2025

Use Cases and Deployment Scope

Wesley Campus Ministry uses MailChimp to communicate with our students who are on campus to let them know about weekly activities, upcoming events, and provide ways to sign up for things like the Leadership Team or service opportunities, trips and retreats. We also now use it to communicate with alumni, supporters, and friends of our ministry. It's helping us to build a support system and a way to ask for financial and other support in a streamlined sort of way. As well as letting us communicate all the good news that we can share from each semester, and what the ministry accomplished.

Pros

Creates clean, professional looking emails.
Provides user-friendly interface that is fairly intuitive.
Allows for SMS lists and communication as well as email campaigns.

Cons

Photo and graphic uploads could use folders instead of having to page through multiple pages of content to find graphics I want to reuse.
Make it easier to use emojis in creating email text. I see other orgs and brands do this, but I still haven't figured out how to do it myself.

Likelihood to Recommend

As a small non-profit campus ministry organization MailChimp has been extremely helpful in helping us streamline our communication both to our current students/participants as well as our alumni, supporters, and friends. It's especially helpful to be able to send out SMS communications as well as email. And for someone who is not an expert in communications, graphics, or web design, the interface is user-friendly and intuitive enough I can still feel confident that I'm putting out polished, professional looking communications to our stakeholders.

Verified User

Director (1-10 employees)

Vetted Review

3 years of experience

We have enjoyed Mailchimp and have had great success with it.

Rating: 7 out of 10

Incentivized

December 3, 2025

Use Cases and Deployment Scope

Mailchimp helped my business consolidate our lead communications (SMS and email) all under one roof. The site was instrumental in effective lead nurturing. We were finally able to build beautiful emails and properly manage our lead lists—something that was formerly a challenge for us.

Pros

Building and designing emails.
Sending out SMS campaigns.
Uploading and managing content (logos and images).

Cons

Some type of email deliverability metrics.

Likelihood to Recommend

For a new brand/company that wants to start sending newsletters to its subscribers. For a new brand/company that wants to start email marketing at a high level, using various lists/segments of contacts to sell them different products. For a run club or sports-related organization, to effectively communicate to their stakeholders.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

4 years of experience

Great Marketing for Every Business.

Rating: 9 out of 10

Incentivized

November 25, 2025

Use Cases and Deployment Scope

We use it for engaging with our b2b industry partners to keep them engaged and trust our brand. We also use it to spread industry knowledge through informative emails to be known as the brand to trust. We can track our reach and engagement through the portal, which is key to our use of Mailchimp.

Pros

Email statistics after sending emails.
Email builder to get good looking and dynamic emails for different user types.
Compliance with email spam requirements.

Cons

There are some things that could be less clicks for similar results.
It can be difficult to go outside the box of what the standard structures are in emails.

Likelihood to Recommend

I think Mailchimp is most suitable for large contact sets with various channels of communication. You can set user journeys that tailor what they receive based on their lifecycle and personal details. If you have a fairly clear vision of what should be communicated and when, the automation flows can be built as complex as you need. I don't think there is a specific use case that is not really appropriate, but I'm sure there are some.

Dylan Halliday

CTO in Product Management at Pound Group Pty Ltd (11-50 employees)

Vetted Review

4 years of experience

View profile

Review of Mailchimp.

Rating: 8 out of 10

Incentivized

November 25, 2025

Use Cases and Deployment Scope

We use Mailchimp to send out promotional emails as well as important communications to our members regarding their accounts.

Pros

Email marketing.
SMS marketing.
Social media marketing and tracking.

Cons

Reporting and analytics don't always work for our company.

Likelihood to Recommend

We love the SMS campaign options in Mailchimp. Also, the email marketing is robust and easy to use.

Nev Arsekin

Affiliate Account Manager in Marketing at Energy Ogre (51-200 employees)

Vetted Review

2 years of experience

Mailchimp is the Best Solution for Small Businesses

Rating: 8 out of 10

Incentivized

November 25, 2025

Use Cases and Deployment Scope

We use Mailchimp not only as a CRM and customer database but also for automations and workflows for email and SMS campaigns. We also use it track revenue that is attributed directly to the campaigns we have launched. We also use it as a main source of truth for our customer information as it is integrated with our ecommerce platform of Wordpress, WooCommerce, and Chargebee.

Pros

User Interface
Ease of Use
Integrations
Reporting
Campaign Setup

Cons

The Mobile App
Contact Pricing is low and get add up quickly

Likelihood to Recommend

It is suited for projects or businesses that are in the small to mid size range. Also for those that are working primarily in an online presence instead of in-person presence type of business model. The entire platform is one of the tops CRM options when it comes to integration possibilities.

Alberto Olivo

Founder at Go Beyond the Bedside (1-10 employees)

Vetted Review

2 years of experience

Intuit Mailchimp Review

Rating: 9 out of 10

Incentivized

November 25, 2025

Use Cases and Deployment Scope

I use Mailchimp to send out text and emails to my clients. I do newsletters, sales, discounts, updates, and changes to or reminders of policy’s and advise of my availability. It helps keep track of my clients who are signed up for notifications via email and/or text, who has removed themselves from getting notifications, and how many people are opening up the emails. And it also allows me to see how much money I’ve made from an email.

Pros

Breakdown of opening vs not
How much many I’ve made from an email
The rate at which people are unsubscribing within a certain amount of time

Cons

The emails aren’t really easy to customize. Takes a lot of time and playing around with to figure it out and I know there are still functions I haven’t been able to figure out.

Likelihood to Recommend

I mean it’s basic, email and texting is great. So weekly newsletters and updates within your company.

Verified User

Vice-President (1-10 employees)

Vetted Review

1 year of experience

Works Extremely Well for Us

Rating: 10 out of 10

Incentivized

November 13, 2025

Use Cases and Deployment Scope

Before we began using MailChimp, our senior center's participants had to come into the program at the start of every month to pick up a printed copy of our newsletter. MailChimp has been a game-changer, enabling the program to expand its reach and keep our members informed of activities and events each month through emails featuring photos in attractive templates and text messages with pre-shortened links sent directly to their cell phones. Mailchimp will also provide reports on the effectiveness of each monthly series. We've been very pleased with the service.

Pros

Attractive templates
Easily adds and updates mailing lists
Simple to upload photos, logos, and documents

Cons

There's a learning curve, so easier to find, step-by-step directions for newbies would be useful

Likelihood to Recommend

A convenient, effective way to keep participants and contacts informed

Verified User

Manager in Professional Services (201-500 employees)

Vetted Review

1 year of experience

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Reviews and Ratings

Intuit Mailchimp for Employee Onboarding and Retention

Rating: 9 out of 10

Incentivized

December 4, 2025

Use Cases and Deployment Scope

Pros

Makes it easy to set up email campaigns
Organizes contact
makes it easy to communicate with our employees

Cons

I wish could add a new contact when starting a campaign, instead of having to add them first and then going and adding them to a campaign. I do use it differently than most, so maybe that's just me.

Likelihood to Recommend

Verified User

Administrator (51-200 employees)

Vetted Review

2 years of experience