MightyScout

MightyScout is an influencer campaign tracking and reporting solution specifically designed for digital marketing agencies. According to the vendor, it caters to businesses of all sizes in the digital marketing industry, including social media agencies, influencer marketing agencies, communications agencies, and public relations agencies. With its comprehensive features and user-friendly interface, MightyScout aims to streamline the influencer tracking and reporting process, potentially saving valuable time and providing actionable insights for successful campaigns.

Key Features

Instagram & TikTok Influencer Tracking: According to the vendor, MightyScout allows users to track and monitor influencer campaigns in real-time, collecting data such as likes, comments, and engagement on a rolling basis.

Exportable Reports: The vendor claims that MightyScout enables users to generate visually appealing reports in seconds, including detailed breakdowns of reach, engagements, and media value, which can be exported as PDFs or CSV files.

Time Savings: According to the vendor, MightyScout has the potential to save an average of 15 hours per week by automating influencer tracking and reporting tasks, allowing users to focus more on valuable client work.

Campaign Progress & Success Metrics: MightyScout aims to provide insights into the performance of influencers, allowing users to track campaign progress and evaluate success metrics to make data-driven decisions for future campaigns.

Multi-Brand Support: The vendor states that MightyScout allows users to easily manage influencers for multiple brands in a centralized database, simplifying tracking and analysis across various campaigns.

Seamless Instagram Story Tracking: According to the vendor, MightyScout provides notifications for new stories and posts mentioning brands or hashtags, ensuring timely content capture and availability for download.

Sales & ROI Data Integrations: MightyScout claims to offer the ability to collect and integrate sales, impressions, reach, clicks, and ROI data to gain insights into the effectiveness of influencer marketing.

Influencer Research: According to the vendor, MightyScout provides access to audience demographic reports and social listening capabilities, allowing users to build bespoke lists of influencers based on specific criteria to ensure brand alignment.

Cross-Brand Contact Database: MightyScout aims to provide a centralized database of contacts for all brands, allowing users to easily filter and search for influencers and collaborate with their team to keep contact lists up-to-date.

Collaboration & Approval Workflows: According to the vendor, MightyScout offers the ability to create easily shareable shortlists with notes, metrics, and context, streamlining collaboration and approval processes with clients and team members.