Moz Pro Reviews and Ratings

Rating: 7.8 out of 10

Score

7.8 out of 10

Community insights

TrustRadius Insights for Moz Pro are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Keyword Analysis: Users have found Moz Pro's keyword analysis feature to be incredibly helpful in their SEO strategies, with multiple reviewers praising its ability to provide relevant keywords and inform them about the chances of ranking. This valuable tool has helped users optimize their SEO strategies and improve search engine rankings.

Content Analysis: Reviewers appreciate Moz Pro's content analysis feature for its ability to identify areas that need improvement in order to achieve better rankings. The insights and recommendations provided by this feature have been highly valued in optimizing website content and improving overall SEO performance.

Technical Issue Detection: Multiple users have praised Moz Pro for its ability to detect and help resolve technical issues on web pages. This valuable feature has made it easier for website owners and SEO professionals to maintain high SEO rankings and ensure that website performance is not affected.

Reviews

78 Reviews

Moz Pro Delivers

Rating: 8 out of 10

Incentivized

January 13, 2025

Use Cases and Deployment Scope

Moz Pro is great for SEO insights. It offers current rankings vs previous and growth over time, domain authority, linking keywords, and more. Moz Pro is great for a small to medium sized business, we use it to address many of our SEO issues, like drops in rank, as well as for reporting.

Pros

Keyword Tracking
Domain Authority
Reporting

Cons

Platform Ease of Use
Additional Reporting
More Technical Error Tracking

Likelihood to Recommend

Moz is ideal for small to medium sized businesses looking to improve their SEO rank, the keywords they rank for, and some of the related concerns. Where it may not fit is for larger businesses with many products, or those looking to diagnose more technical errors vs generic keyword optimization.

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

7 years of experience

Intuitive SEO tool that helps inform strategy and deliver results

Rating: 10 out of 10

Incentivized

December 30, 2023

Use Cases and Deployment Scope

I use Moz Pro for keyword research to inform content ideas, rank tracking, and competitor analysis. The tool provides a comprehensive view of current SEO performance and has a lot of features that help form a strategy on how to improve.

Pros

Keyword research
Rank tracking
Competitor insights

Cons

Comparing a larger number of competitors
Separate campaigns by market

Likelihood to Recommend

Moz Pro helps identify suitable keywords to inform content strategy. The tool also allows you to track rankings and compare performance against competitors helping identify when updates need to be made to retain or boost rankings.

Verified User

Manager in Marketing (501-1000 employees)

Vetted Review

3 years of experience

Moz Pro: A great self-serve web presence platform

Rating: 8 out of 10

Incentivized

November 6, 2021

Use Cases and Deployment Scope

We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool.

Pros

Keyword trends
Backlink trends and opportunities
Competitor web presence analysis

Cons

Video SEO analytics
Website visitor behaviour

Likelihood to Recommend

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).

Verified User

Director in Marketing (11-50 employees)

Vetted Review

3 years of experience

A great tool for agencies and individual businesses

Rating: 10 out of 10

Incentivized

July 7, 2021

Use Cases and Deployment Scope

We are an agency that uses Moz Pro to gain insights into our clients' websites. We use it to diagnose technical issues on websites, research keywords to target, analyze competitor websites, analyze backlink profiles, track progress, and more. It's an important tool that is vital in putting together comprehensive SEM strategies for our clients.

Pros

Backlink research - the link intersect functionality is particularly useful
Keyword research - much more intuitive and accessible than using the Google predict tool
Site crawls - excellent way to see any technical issues that might be hindering search engine performance

Cons

The interface could use a refresh - all tools are in a single dropdown and not all intuitively named.
Some of the features, such as site crawls, give you a limited number of credits per month. You can't purchase individual credits, so you either have to upgrade or wait until the new billing period. The ability to purchase individual credits would be ideal.
The keyword research tool is hit or miss with suggestions. It can be overly broad or too specific, but none of the settings really hits the sweet spot of suggesting relevant terms.

Likelihood to Recommend

While we use it for agency purposes, any company that depends on its website as a sales or lead channel can benefit from the insights that Moz Pro provides. For a small brochure-ware site the cost may outweigh the benefits, but for larger, enterprise-level sites a tool like Moz Pro is a necessity.

Scott Buresh

Owner in Marketing at Medium Blue Search Engine Marketing (11-50 employees)

Vetted Review

3 years of experience

View profile

SEO Powerhouse!

Rating: 8 out of 10

Incentivized

June 12, 2021

Use Cases and Deployment Scope

When our company searched for a new SEO tool, we came across Moz Pro and gave it a go, while only our marketing team used it, the feedbacks we got back were great, the generated metrics and reports it produce and all its Tips to optimize your campaigns and landing pages were great.

Pros

Moz Pro Metrics are great!
Moz Pro Optimization tips and insights are very useful.

Cons

Dashboard is a little bit muted with colors and design.
Keyword search is sometimes not showing the best results.

Likelihood to Recommend

Moz Pro is a great SEO tool and if being asked I will recommend it to my fellow colleagues as it works.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

Best SEO Software For Beginners

Rating: 9 out of 10

Incentivized

June 11, 2021

Use Cases and Deployment Scope

If you are a beginner in digital marketing, then this tool is perfect for you. It gives you a lot of features.

Moz Pro keyword explorer: with this tool you can easily find keywords related to your niche. Also you can find out your competitors top keywords.

Link Explorer: With this you can easily find out the data of your website or your competitors website. Here you can check DA, PA, spam score, ranking keywords and much more.

It's been one year that I am using this software. With this tool I can easily analyze competitor's website and their top pages or keywords. This tool helped a lot in my company's work. The best thing about this tool is that you can crawl your pages also. It also gives you an amazing option to check your keywords position on Google page.

Pros

Easy to use.
Less expensive as compared to other softwares.
One month free trial.
Good for SEO.

Cons

Lots of features are missing.
Navigation.

Likelihood to Recommend

This software is best if you are doing SEO.

Preeti Gautam

Social Media Executive & Content Editor at Dealsshutter (11-50 employees)

Vetted Review

1 year of experience

View profile

Best Tool for all the SEO and Keyword research

Rating: 8 out of 10

Incentivized

June 3, 2021

Use Cases and Deployment Scope

Moz Pro is used by the marketing team globally. Mainly by brand and PPC teams for the competitor's and the keywords research.

Pros

Competitor's top Keywords
Keywords ranking
domain authority

Cons

multiple comparison charts for the keywords
Navigation

Likelihood to Recommend

Moz Pro is best for the keyword research and to find out the rankings.

sowmya udayashankar

Sr Digital Marketing Specialist in Marketing at ADLINK Technology (1001-5000 employees)

Vetted Review

3 years of experience

Great SEO insights and optimization tool!

Rating: 10 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

It's used to help audit my site to see if there are any SEO issues. It's used by both marketing and tech, as a lot of the changes to fix any issues need to be implemented by tech. Overall, it helps us find areas where we can improve our SEO.

Pros

SEO auditing
Reporting
Optimization suggestions

Cons

Learning curve
Price
Moz is a 3rd-party tool, so there can be discrepancies between what actually matters to Google and other search engines

Likelihood to Recommend

Moz is well-suited for anyone looking to improve their site's SEO. If you want insight into where you can specifically change your SEO efforts, then Moz is the tool for you. It greatly helps you understand the "black box" that SEO is. Moz might not work well for smaller companies considering its cost.

Verified User

Employee (1-10 employees)

Vetted Review

1 year of experience

Get the tools to marketing your web sites better for Google rankings!

Rating: 10 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

Moz Pro is being used to find relevant data for SEO (Search Engine Optimizing) projects. It helps to find keywords, competitors and opportunities for improvement. It also does a full audit of your website to determine any issues or problems that could be preventing you from ranking. It [has] a few suite of tools to help you market yourself better online.

Pros

It finds relevant keywords and lets you know your chance of ranking with them.
It helps you find content that needs work to rank better.
It helps you improve any technical issues with your web pages.
It helps you audit your current site for any technical issues.
It helps you keep track of your most important keywords.

Cons

Their navigation could be more user friendly.
Their data could be easier to use on the screen.
They could have prettier charts and graphs.
They could have a mobile rank checking tool like SE Ranker.

Likelihood to Recommend

Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.

Joseph Kahn

Head RankingZealot at Hum JAM in Marketing at Hum JAM (1-10 employees)

Vetted Review

1 year of experience

View profile

Moz Pro - industry leading SEO tools to grow your business

Rating: 8 out of 10

Incentivized

June 2, 2021

Use Cases and Deployment Scope

Moz Pro is primarily used by our marketing department. We utilize Moz Pro to understand the behaviors of our website visitors, to track our SEO rankings, to crawl and audit our owned and operated properties, to optimize our web pages to improve SERP rankings, and to gain a competitive advantage over our competitors. Moz Pro helps us solve website performance issues, SEO issues, and to gain a better understanding of how we can outrank our competitors.

Pros

Improve SEO rankings
Identify website issues
Understand site visitor behaviors
Link building opportunities

Cons

Lots of features to manage
Robust software to train yourself on
Not the cheapest SEO solution, but you get what you pay for

Likelihood to Recommend

Moz Pro is a market leading SEO product. SEO has been [the] Moz core focus for years, and by being highly specialized, Moz has developed a great reputation and is a leader in SEO. The platform is robust and has a suite of features that will help marketers improve SEO rankings, website performance, improve competitive intelligence, and identify link building opportunities. Due to the amount of features and tools, it is quite the undertaking to learn how to best utilize the platform, but Moz provides an array of training tools to make this an easier assignment. Our organization has seen a very strong ROI by using Moz Pro.

Phil Parrish

Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees)

Vetted Review

2 years of experience

View profile

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