Moz Pro: A great self-serve web presence platform
November 06, 2021

Moz Pro: A great self-serve web presence platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SEOmozPro

Overall Satisfaction with Moz Pro

We leverage Moz Pro to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors' web presence, backlink building, and many more aspects. It is a very comprehensive tool.
  • Keyword trends
  • Backlink trends and opportunities
  • Competitor web presence analysis
  • Video SEO analytics
  • Website visitor behaviour
  • Keyword tracking
  • Backlink tracking
  • Competitor web presence tracking
  • Positive: Helped us determine content strategy for maximum impact
  • Positive: Explains the "why" behind traffic changes and content trends
  • Negative: Can only track 3 competitors
gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, competitor analysis, and site audits.

Do you think Moz Pro delivers good value for the price?

Yes

Are you happy with Moz Pro's feature set?

Yes

Did Moz Pro live up to sales and marketing promises?

Yes

Did implementation of Moz Pro go as expected?

Yes

Would you buy Moz Pro again?

Yes

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).

Moz Pro Feature Ratings

7.0
Keyword analysis
8
Backlink management
8
SERP ranking tracking
9
Page grader
7
Competitive analysis
8
Site audit / diagnostics
7
Site recommendations
5
Task management
4
Local SEO
3
Social SEO
3
Mobile SEO
5
Global SEO
5
Multi-domain support
7
Integration with web analytics tools
7