MyPlace Connect

MyPlace Connect is a WiFi marketing and analytics platform provided by MyPlace Connect. According to the vendor, it is designed to assist businesses in the hospitality industry in capturing customer data and engaging with their customers through WiFi networks. The platform aims to provide secure and seamless WiFi access to customers while collecting valuable customer information for marketing purposes.

Key Features

WiFi Marketing and Analytics: According to the vendor, MyPlace Connect offers a WiFi marketing and analytics platform that enables businesses to capture customer data and engage with their customers through WiFi networks. It is compatible with popular WiFi hardware manufacturers such as Ubiquiti UniFi, Cisco Meraki, Cambium, and Ruckus, allowing for flexibility in network setups. Businesses have the ability to customize the WiFi login portal with their own branding and promotional messages.

Email Capture: The vendor claims that MyPlace Connect allows businesses to gather customer email addresses during the WiFi login process. This feature enables businesses to build their customer database and create targeted marketing campaigns. The platform also supports social login options, providing customers with the convenience of connecting to the WiFi network using their social media accounts.

Online Review Generation: MyPlace Connect integrates with well-known online review platforms like TripAdvisor, Yelp, and Google to help businesses generate more customer reviews. According to the vendor, businesses can automatically send review invitations to customers after their visit, increasing the likelihood of receiving positive reviews. This feature aims to enhance businesses' online reputation and visibility on review platforms.

Guest Loyalty Indicators: The vendor states that MyPlace Connect provides businesses with valuable loyalty metrics on their customers, including visit frequency and the dates of their first and last visits. This allows businesses to segment their customer base and create targeted campaigns based on customer loyalty status. The platform aims to increase customer retention and drive repeat business by enabling businesses to send personalized offers to infrequent visitors or reward loyal customers.

Feedback Channel for Customers: MyPlace Connect includes a Net Promoter Score feature that allows businesses to gather feedback from customers. After their visit, customers receive a request to rate their likelihood of recommending the venue to a friend. According to the vendor, this feedback provides valuable insights into customer satisfaction and helps businesses identify areas for improvement.