PitchBook for Private Equity Sales
Use Cases and Deployment Scope
Sales uses it to prep for sales meetings and prospecting. Rev Ops uses it to identify TAM. PitchBook is excellent at giving high level firmographic information on PE firms. Its great to see how active they have been and where they are in their fund history.
Pros
- Shows accurate AUM of private equity firms
- Consolidates all information from a PE firm website into a one place.
- Gets alerts for new deals to give reason to reach out.
Cons
- distill down information from relevant news articles about PE firms - deliver them as insights. Sort of like Linkedin Sales Navigator.
- Better coinvestor feature. I want to be able to search better on co investors. Or see them ranked by the most common co investors. Its very helpful to see relationships between PE firms.
Likelihood to Recommend
I work in sales to PE firms. PitchBook is the gold standard for PE information, but ultimately the information I look at most is AUM, # of investment professionals, deals per year. All the information on the top of the profile. Getting alerts for add on deals isnt that helpful. Alerts on new hires, news mentions, conference attendance, interviews, podcasts. All of that is more personal, than doing a deal.
Its also expensive relative for the very limited way that we use the tool. Still worth it but thats why its not a 10 for us specifically.
