PitchBookPricing

PitchBook Pricing 2022

Research can go a long way, especially in important deals and pitches. The best way to get the right research isn’t in a simple google search. There are tools that collect data on more companies you can count, and organize it for you to sift through. Tools like these revolutionize the research teams of any company.

The less time you spend gathering data the more time you can spend thinking about how to utilize it. The faster the analysis is done, the faster you can set something in motion. This is why research technology like PitchBook is so valuable.

PitchBook is one of the most popular tools for accessing business data on private capital markets, corporate development, and more. Below we talk about what PitchBook is, and what they do.

• What is PitchBook

• How Useful Is PitchBook?

• What is PitchBook Data Used for?

• PitchBook Pricing

• Is Pitchbook Better than CrunchBase?

What is Pitchbook?

PitchBook is a SaaS company with a web platform that finds, organizes, and analyzes public and private company information. The PitchBook Platform offers award-winning software in desktop and mobile app versions.

Before anything else, research is really the backbone of most companies. PitchBook knows this and utilizes both research and analytical tools to make your life easier. Their process is made up of six steps. The first half uses their technology and the second half uses their researchers.

Similar to Google, PitchBook uses web crawlers to pull relevant data. Web crawlers are programs used to mine information on the internet. PitchBook uses crawlers for their data collection. They also employ over 900,000 algorithms to scan for data. This is their first stage of collecting data, ‘Gather.’

Their next stage is ‘Organize,’ where they incorporate language recognition and machine learning to weed through irrelevant information. This can be the difference between looking for information about Watermark the tech company versus all information on what a watermark is.

PitchBook’s process then becomes human. They ‘Calculate,’ ‘Vet,’ and ‘Communicate’ the gathered data themselves. The PitchBook research team has over 1,000 team members working to give the most relevant business information and insights available.

Aside from their thorough research process, PitchBook also boasts dedicated support personnel. They take their product very seriously and use the motto “customers are king!” Our reviews about their customer support are pretty positive. Customers that have used the support found it helpful and human.

They provide a B2B product with customer needs in mind. In the next section, we look at PitchBook’s main features and the kind of data they mine.

How Useful is PitchBook?

Many wonder how useful, accurate, and reliable PitchBook is. You should definitely take a look at reviews to get some insight into overall satisfaction with reliability and accuracy. Notably, they score pretty high (trScore 8.0/10) for likely hood to recommend from customers.

PitchBook’s features may also help answer the question of how useful they can be. PitcBook’s special features of high interest include their API, their Datafeed, and their Excel plugin.

PitchBook’s API is an application that lets you pull any Venture Capital (VC), private equity, and mergers and acquisitions data (M&A) from PitchBook and into your preferred tools or system. This service is goal orientated towards convenience. You can organize and customize your data in your own files instead of logging into PitchBook each time. This kind of personal convenience is similar to PitchBook’s Excel Plugin, which lets you pull the relevant data you want into Excel for later analysis.

PitchBook Datafeed is also meant to streamline the research train right to you. It’s meant to deliver information for those that need less targeted data, and more macro data.

When it comes to the kind of data PitchBook gathers it becomes a long list. Whether you need competitor research, research before a deal, financial data, PitchBook casts a wide net. They have company profile pages for financial services companies like Wells Fargo, and investment companies like Venrock.

The specific industries and various sectors they cover are a broad range. PitchBook is a great tool for a variety of data. The data gathered about those companies could be from enterprise value, M&A Transactions, or business size.

One thing PitchBook does particularly well is M&A data. Their M&A database and M&A workstation are dedicated to organizing and presenting the information to you in the simplest way.

What is PitchBook Data Used For?

PitchBook can be used by consulting and financial companies for daily market research, checking the stock price of companies of interest.

Business writers will enjoy fast access to information. Any company can use PitchBook to research other companies and trends, while also boosting their own blog with that information.

Individuals are less likely to use PitchBook, but it can benefit private consultants who advise B2B deals, transactions, or investments.

Any company or individual that depends on research and information will find PitchBook useful. Now startups of smaller sizes may not be able to justify the cost of PitchBook. As you will see, they do get pricey.

PitchBook Pricing

PitchBook is ideal for companies where a few thousand per year is not a sacrifice. These companies will gain more from access to mass amounts of data. Companies that are small, with an equally small research team, may have trouble being able to utilize PitchBook enough so that the research is worth the cost. A team of 3 could also utilize the resource so consistently and fast they could make the cost back easily.

PitchBook is only worth the cost if your team can dedicate a significant amount of time researching for subjects your company will always need.

For a standard plan, the yearly cost is $25,000 for 3 users.

TrustRadius acquired this pricing based on our own shopping for powerful research tools. For many enterprises the cost is steep, and it’s one of the main downsides in reviews. Users do enjoy PitchBook and have noted the great volume of data, especially about acquisitions.

Is PitchBook Better than CrunchBase?

When it comes to PitchBook alternatives CrunchBase pops up without fail. CrunchBase is cheaper with more transparent pricing. They are a great fit for startups and medium-sized enterprises. CrunchBase also has a custom-priced Plan called Enterprise which has access to CrunchBase’s own API for targeted information.

CrunchBase does a great job of providing information on their pages and tracking data from press releases or news stories. Some say CrunchBase covers data better, and reviews have noted PtichBook does private well but public companies, not so much.

PitchBook reports that 62% of former CrunchBase users switch to PtichBook and 92% found a return on the investment. PitchBook firmly believes this is because their research is a much deeper dive.

Our product comparison pages score CrunchBase at 7.7./10 and PitchBook at 7.8/10. Although PitchBook has a slightly higher score, CrunchBase has more reviews and details from customers. Overall the input is neck and neck. PitchBook seems to have better support, CrunchBase has a more positive sentiment from customers on cost, users really appreciate PitchBook’s private company info, and so on.

Neither option is necessarily better than the other. CrunchBase is the best choice for teams that are smaller and growing. PtichBook is better for companies that are fairly well established.

More Resources

If you want a better look at what Ptichbook is, check out their product demo below. For more PitchBook videos you can check out their YouTube channel.

For more alternatives check out our alternatives page for PitchBook alternatives including Dealroom and Owler.