Pollfish

Score9.1 out of 10

76 Reviews and Ratings

What is Pollfish?

Pollfish is a survey platform that, according to the vendor, aims to provide reliable data quickly. It is designed for businesses of any size, including market research agencies, marketing departments, advertising agencies, product development teams, and consulting firms. The platform offers features such as lightning-fast surveys and advanced filtering options, which, according to the vendor, empower businesses to make informed decisions based on high-quality results.

Categories & Use Cases

Media

Screenshot of an executive ready report generated with AI Reports, with comprehensive AI survey analysis. The engine reads questionnaire context, runs statistical tests, and codes open-ended responses to draft a polished, evidence-based report.

Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Category average: 8.7
Vendor-offered crowdsourcing
Vendor offers access to an audience or panel of respondents.
Category average: 8
Response tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Category average: 8.5

Custom reports
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
Category average: 7.9
Changes to live survey
Users can make changes to live surveys after they are published.
Category average: 8.5
Themes
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
Category average: 7.3

Most Frequent Users

Top 1 industries using Pollfish.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Administrative and Support and Waste Management and Remediation Services

100.0%

1 installation of 1

Pros

Rapid survey deployment and results delivery
Intuitive platform design for survey creation
Responsive and helpful customer service

Cons

User Interface (UI) intuitiveness and responsiveness issues
Limited granularity in audience targeting and segmentation
Basic data visualization and reporting features

Maggie Thomas View profile

Market Research Manager in Research & Development at Mod Op LLC (501-1000 employees)

Use Cases and Deployment Scope

We are a full-service creative marketing agency, and we use Pollfish for pitches and for client work. We will often draft short pulse surveys to uncover interesting facts about our client's audience in an effort to bring the wow factor to our pitches. Other times we are running creative concept or messaging testing for clients.

Pros

Audience targeting
Quick field time
AI report summaries
Easy survey design

Cons

The cross tabs feature is not intuitive or easy to use

Return on Investment

We have been able to cut down our field time from 5-7 business days to 1-2 business days.
We've been able to cut vendor costs nearly in half.

Usability

Alternatives Considered

Alchemer

Other Software Used

Alchemer, Microsoft Teams

Pratap Mattaparthi View profile

Digital Engineer in Information Technology at Sonata Software (5001-10,000 employees)

Use Cases and Deployment Scope

Pollfish is used to create surveys to collect feedback of the customers. Provide large number of survey templates to create a survey. Using Pollfish will make collection of opinions very smooth and easy.

Pros

Survey Templates
Has large number of user base
Supports AI driven survey creation

Cons

Survey sometimes breaks in the middle
Logic implementation in survey questionary

Return on Investment

Received survey results to improve our service
Got the opinion of users
Improved business model

Usability

Alternatives Considered

SurveySparrow and Qualtrics XM for Strategy and Research

Other Software Used

Microsoft Teams, Microsoft Azure, GoTo Meeting

Alberto Oliva Portillo View profile

Strategy Director at Wieden+Kennedy Mexico (51-200 employees)

Use Cases and Deployment Scope

We are starting to use Pollfish so that we can get quick answers to challenges from one of our main customers. From specific lifestyle issues of potential consumers, to being able to test possible creativity in an agile way without depending on expensive studies. This is my first time using the tool with this client so I hope they can start to see the usefulness.

Pros

Obtain people's opinions on a specific topic, both quantitatively and qualitatively, as it has option for open answers.
Being able to segment my audience not only by country and state, but also by city and even socioeconomic level (something that is particularly difficult outside of the United States).
Be able to insert videos in order to make quick creativity tests.
Obtain quick results. Most of the times in only one day, even with specific segmentations.

Cons

I wish the way to visually organize and edit question be more easy.
For example: the option of change a question order, or edit type of question, is not so intuitive
l'like to have the option to change visualization in the data charts. ~
Example: changing bar graph for pie chart.
I had some trouble with the language of one survey. The interface asked me for answer options in Spanish but all the interface was in English. I wish it could be a little bit easier to change interface language so it matches with the survey language.

Return on Investment

In our most recent use, we demonstrated to our client that testing a creative was possible for a fraction of what it would have cost with another provider. In the end we paid around 200 dollars when another vendor would have taken longer to give results and would have cost at least 4000 dollars.
On another occasion, while I worked in another organization, we managed to consolidate a new business area of the company, based on creating consumer studies in record time. There, Pollfish helped create new revenue for the company rather than an expense.
Another way it can help meet objectives is by replacing expensive external specialized studies with in-house studies, where the people in the company themselves can learn how to use the tool.

Usability

Other Software Used

Google Slides, ChatGPT, Microsoft Teams

Matthew Kararo View profile

Director of Research in Professional Services at Causeway Solutions (11-50 employees)

Use Cases and Deployment Scope

Pollfish is our primary online data collection vendor. We partner with them to run about 80-90% of our data collection overall. We initially started using them as a way to quickly collect anonymous data in specific geographic areas for political clients, but that has evolved into a deeper partnership that includes their maintenance of a panel that is linked back to a national data file that allows us to connect survey responses to individualized data points for both political and consumer variables. Our organization is also now in the entertainment space, and Pollfish/Prodege has allowed us to run monthly tracking surveys with minimal maintenance on our end, and allows us to run A/B tests with features that ensure our clients continue trusting us, like screencap prevention software and data quality checks.

Pros

client management and communication
feature development and partnering to improve the platform
incentives to deepen the partnership, such as a higher % discount with a larger annual contract

Cons

project management quality since they outsource labor
advanced survey programming features, such as javascript etc.
transparency into the sampling features/process

Return on Investment

Has allowed us to expand into different business verticals
Has allowed us to expand our matched-back data offerings
Has allowed us to develop internal data offerings we can sell "off the shelf" for minimized acquisition cost

Usability

Alternatives Considered

Qualtrics XM for Strategy and Research

Other Software Used

IBM SPSS Statistics, ChatGPT, Meltwater

Robin Roosdorp View profile

Fractional brand manager in Marketing at Parasym (51-200 employees)

Use Cases and Deployment Scope

I've used Pollfish for different projects but most recently we've been using it to send out a quarterly brand report. It gives us a really good insight how many people in our audience actually know about us, and what they know about us. We use it for the entire brand funnel measurement: from awareness to brand associations, to consideration.

Pros

Easily connect you with your audience, without you having to find them/ do ads
It's so incredibly quick, you can meet any last-minute deadline
I love the AI suggestions and how it helps you create a good survey, and the check on it as well

Cons

If you want to filter on health issues specifically, you have the option to choose from A-K or something and then L-Z. I want a combination of health issues and it seems weird to pay double simply because it starts with a different level (you can pick as many as you want in A-K without paying extra)
If you click on preview, you have to click through all the questions. Sometimes I just want to check out question 10.

Return on Investment

We've measured hard brand health numbers: (un)aided awareness percentage, consideration etc.
We can measure this over time and therefore we know whether we're improving
We also measure associations and therefore can start specific campaigns targeted towards brand associations and measure them afterwards

Usability

SurveyMonkey

Alchemer

Pollfish

What is Pollfish?

Categories & Use Cases

Media

Pollfish Key Features

Top Performing Features

Multiple question types

Vendor-offered crowdsourcing

Response tracking

Areas for Improvement

Custom reports

Changes to live survey

Themes

Who Buys & Uses Pollfish

Most Frequent Users

Administrative and Support and Waste Management and Remediation Services

Most Frequent Users

Small Businesses

Most Frequent Users

United States of America

Most Frequent Users

Science

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