PPC Bee

PPC Bee is a digital marketing tool offered by Dotidot (formerly PPC Bee) that aims to automate and optimize pay-per-click (PPC) advertising campaigns. According to the vendor, this software solution is designed to cater to businesses of all sizes, from small enterprises to large corporations. It is commonly used by digital marketing managers, PPC specialists, e-commerce managers, advertising agencies, and online retailers across various industries.

Key Features

Automate your ads: According to the vendor, PPC Bee allows users to automate and optimize online advertising campaigns across multiple ad systems, including Google Ads and Facebook Ads. Users can automate campaign structure, set cost-per-click (CPC) on an ad group level, and generate relevant keywords and ad texts based on data feed.

PPC Tuner: The vendor claims that PPC Bee's PPC Tuner feature helps users maximize their return on investment (ROI) by identifying underperforming and unprofitable keywords. It recommends which keywords to remove or add as negative keywords to campaigns, allowing users to fine-tune their campaigns and improve performance.

Generate relevant keywords and ad texts easily based on your data: According to the vendor, PPC Bee simplifies the process of creating keywords and ad texts by leveraging uploaded data feeds. Users can use data as keywords or include it in ad texts, and modify the data as needed to create relevant and targeted campaigns.

Set CPC on an ad group level: The vendor states that PPC Bee provides users with the ability to set the cost-per-click (CPC) on an ad group level for every product at once. This feature offers precise control over campaign budgets and bidding strategies, allowing users to optimize CPCs to achieve their desired ROI for each product.

Automated campaign structure: According to the vendor, PPC Bee enables users to automate campaign structure using variables in the Campaign structure settings. This feature allows users to effortlessly divide one campaign into multiple campaigns based on specific criteria, providing better organization and management of campaigns for different clients, online stores, and foreign markets.

DSA and GMC Feed exports: PPC Bee offers a Feed export feature for Dynamic Search Ads (DSA) campaigns and Google Merchant Center (GMC). According to the vendor, this simplifies the process of exporting data and creating campaigns for DSA and GMC. Users can customize and optimize their DSA and GMC campaigns using PPC Bee's Feed exports.

Display campaigns: PPC Bee allows users to create and manage display campaigns on platforms like Gmail, YouTube, and the entire display network, as claimed by the vendor. Users have control over their ads, enabling them to optimize product names, select the best images for banners, adjust pricing formats, and add sale prices. Custom variables are available to tweak and optimize ad content.

Feed filtering: According to the vendor, PPC Bee offers feed filtering functionality that allows users to segment their display campaigns based on various parameters from their data feed. Users can filter campaigns by category, price level, or other parameters, providing them with a better overview of campaign performance and the ability to set up different business goals.

Ad creation support: PPC Bee supports the creation of responsive advertisements, including image cropping, according to the vendor. Users can synchronize their data from any source, creating variables they can work with to generate ad content. The tool provides various options to optimize ad content, such as shortening by the number of words or characters, removing duplicate words and stop-words, and tweaking capitalization. Users can generate ad content with precision, ensuring that the ad text fits the product and includes relevant selling points like price and sale information.

Smart bidding strategies: The vendor claims that PPC Bee allows users to set their budget and preferred smart bidding strategy in Google Ads settings. This feature aims to maximize ROI by eliminating unprofitable keywords. Users can choose to accept or ignore suggestions from the tool to optimize profits.