RAEK

RAEK is a tool designed by RAEK Data, LLC to help businesses collect, organize, and utilize their first-party data for marketing purposes. According to the vendor, RAEK enables businesses to create customer data profiles for both known and unknown website visitors, allowing for personalized marketing campaigns and potentially increased conversions. RAEK is suitable for businesses of all sizes, and it caters to marketing professionals, digital advertising agencies, e-commerce businesses, B2C companies, as well as content creators and publishers.

Key Features

Visitor Identification: RAEK identifies both known and unknown website visitors, enabling businesses to collect data on their website traffic from various sources. The tool categorizes anonymous visitors for identification, providing insights into visitor behavior and preferences.

Data Collection: RAEK collects first-party data from various sources such as form fills, pop-ups, quizzes, and purchases. It organizes the collected data in one centralized location for easy access, analysis, and utilization.

Customer Data Profiles: RAEK builds comprehensive customer data profiles for both known and unknown visitors, including information such as name, email address, postal address, phone number, and behavioral data.

Visitor Analytics Dashboard: RAEK offers a user-friendly dashboard that displays real-time visitor analytics, allowing businesses to track and analyze website traffic. The dashboard provides insights into visitor behavior, including their first and last visit timestamps.

Visitor Vault: All customer data profiles are securely stored in the Visitor Vault within RAEK. From the Visitor Vault, businesses can view, store, download, or integrate the profiles with other marketing tools.

Email Retargeting: RAEK facilitates email retargeting campaigns, allowing businesses to engage with website visitors through personalized and targeted email communication based on their behavior and preferences.

SMS Messaging: RAEK enables businesses to retarget website visitors through SMS messaging, providing an additional channel for sending exclusive offers, loyalty program invitations, sales information, and more.

Audience Targeting: RAEK helps businesses create highly targeted advertising audiences using their first-party data. By leveraging their customer data, businesses can potentially increase conversions and improve their return on ad spend.

Direct Mail: RAEK allows businesses to trigger direct mail campaigns to website visitors, complementing their digital marketing efforts and providing opportunities for customer engagement and conversions.

Integration with Marketing Tools: RAEK seamlessly integrates with popular marketing tools, including Email Service Providers (ESPs), Customer Relationship Management (CRM) systems, and advertising platforms. This integration enables businesses to transfer their first-party data for effective utilization across different marketing channels.