Name: RAEK
Price: 49 USD
Author: RAEK

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Feature Management

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Workflow

Enterprise

Accounting

Accounts Receivable

CTRM

Travel Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Change and Configuration Management

Cloud Migration

Cloud Storage

Configuration Management

Data Deduplication

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Migration

Mobile Data Security

Mobile Identity

Network Performance Monitoring

SaaS Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Aviation

Banking

Geographic Information

Insurance Agency Management

Insurance Claims Management

Physical Therapy

Vertical-Specific

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RAEK is a tool designed by RAEK Data, LLC to help businesses collect, organize, and utilize their first-party data for marketing purposes. According to the vendor, RAEK enables businesses to create customer data profiles for both known and unknown website visitors, allowing for personalized marketing campaigns and potentially increased conversions. RAEK is suitable for businesses of all sizes, and it caters to marketing professionals, digital advertising agencies, e-commerce businesses, B2C companies, as well as content creators and publishers.

## Key Features

**Visitor Identification**: RAEK identifies both known and unknown website visitors, enabling businesses to collect data on their website traffic from various sources. The tool categorizes anonymous visitors for identification, providing insights into visitor behavior and preferences.

**Data Collection**: RAEK collects first-party data from various sources such as form fills, pop-ups, quizzes, and purchases. It organizes the collected data in one centralized location for easy access, analysis, and utilization.

**Customer Data Profiles**: RAEK builds comprehensive customer data profiles for both known and unknown visitors, including information such as name, email address, postal address, phone number, and behavioral data.

**Visitor Analytics Dashboard**: RAEK offers a user-friendly dashboard that displays real-time visitor analytics, allowing businesses to track and analyze website traffic. The dashboard provides insights into visitor behavior, including their first and last visit timestamps.

**Visitor Vault**: All customer data profiles are securely stored in the Visitor Vault within RAEK. From the Visitor Vault, businesses can view, store, download, or integrate the profiles with other marketing tools.

**Email Retargeting**: RAEK facilitates email retargeting campaigns, allowing businesses to engage with website visitors through personalized and targeted email communication based on their behavior and preferences.

**SMS Messaging**: RAEK enables businesses to retarget website visitors through SMS messaging, providing an additional channel for sending exclusive offers, loyalty program invitations, sales information, and more.

**Audience Targeting**: RAEK helps businesses create highly targeted advertising audiences using their first-party data. By leveraging their customer data, businesses can potentially increase conversions and improve their return on ad spend.

**Direct Mail**: RAEK allows businesses to trigger direct mail campaigns to website visitors, complementing their digital marketing efforts and providing opportunities for customer engagement and conversions.

**Integration with Marketing Tools**: RAEK seamlessly integrates with popular marketing tools, including Email Service Providers (ESPs), Customer Relationship Management (CRM) systems, and advertising platforms. This integration enables businesses to transfer their first-party data for effective utilization across different marketing channels.

Basic

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Business

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RAEK

Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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RAEK

Overview

What is RAEK?