A review of using Referral Factory for affiliate marketing
Use Cases and Deployment Scope
Referral Factory is an excellent tool we recently began using within our company. We had tried a couple of other referral software providers but would often struggle with some of our "less-techy" staff to create our campaigns, we only have two developers in our firm, the rest are either admin or project managers. So we were looking for a platform that did not require any coding experience. Once we found Referral Factory we were immediately pulled in by the clean UI and ease of setting up campaigns. As a result, all of our staff members are able to work on our campaigns with ease. I would certainly recommend this software to anyone looking for an easy way to create referral campaigns.
Pros
- Easy to create campaigns
- Clean interface
- The analytics dashboard is excellent and we regularly use parts of it for our monthly meetings
- No coding knowledge required
Cons
- I would like the ability for further customisation of the shareable linked pages, such as adding brand colours within the template. (perhaps with a colour picker)
- Build our own drag and drop templates.
Likelihood to Recommend
It is well suited for businesses that need the ability to create good-looking professional referral campaigns within a short time frame and do not have coding experience. I would say it is ideal for perhaps eCommerce site owners and store owners who want to launch referral programs but do not have the resources available within their company to assign a developer or someone with coding knowledge to set up and integrate.
