Referral Marketing Software

TrustRadius Top Rated for 2023

Top Rated Products

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1
Influitive

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

2
OutboundEngine

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects…

All Products

(1-25 of 102)

1
Influitive

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

2
OutboundEngine

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects…

3
Yotpo

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…

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4
PartnerStack

PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner…

5
Referral Factory

Plug-and-play software to build and track customer referral programs, officially certified by HubSpot.Offers a drag-and-drop campaign builder and advanced white label customisation without writing a line of code. Includes access to 100+ editable referral program templates, designed…

6
NextBee

NextBee headquartered in California offers a referral marketing and customer loyalty platform supporting incentive management with rules configurator and reward distribution, and program management console with segmentation and campaign analytics.

7
GrowSurf

A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and…

8
Impartner PRM

Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel…

9
Referral Rock

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…

10
RO Innovation

Upland RO Innovation automatically serves up the best customer references to elevate brand awareness and win more deals.

11
NiceJob

NiceJob is offers a platform that helps local businesses collect reviews from their customers and gain a greater presence on social media. According to the vendor, the product makes it easy to create a portfolio of great projects, and use photos to get more reviews on all major…

12
SaaSquatch

SaaSquatch is a Marketing Rewards Platform that powers reward programs at every stage of the customer journey through Acquisition, Referral, Retention and Loyalty. Presented as ideal for companies with 10,000+ customers, Unicorns, and Fortune 500 companies, SaaSquatch enables companies…

13
Ventaforce

Ventaforce software helps direct selling companies to grow globally. A secured MLM software meant for entry to enterprise level direct selling companies, boasting the utmost security, as well as being hack-proof. Ventaforce's pluggable architecture aims to make it scalable & adaptable…

14
Tapfiliate

Tapfiliate, from the Amsterdam-based company of the same name, is software designed to allow users to create, track and grow an affiliate marketing program. Tapfiliate is for E-Commerce and SaaS, and the vendor states that it integrates seamlessly with a site in minutes allowing…

15
ReferralCandy

ReferralCandy is an email-based customer referral platform.

16
Amplifinity

Amplifinity in Ann Arbor offers a referral and customer advocacy platform encompassing branded workflow for engaging brand advocates, gift card and incentive management, partner management with advocate management by partner, partner registration and co-branding, and other features.…

17
Referrizer Referral Marketing Automation

The Referrizer Referral Marketing Automation platform helps businesses owners generate new customers and retain their current customers. The vendor says that its platform is the only one that automates the three ways to generate referrals - Direct Referrals, Indirect Referrals, and…

18
SlapFive Customer Marketing Software

SlapFive in Boston offers what they describe as a Customer-Generated Content Machine software tool, which aims to make it simple for companies, and enjoyable for company clients, to capture their voice and inject it into all aspects of the business to win and retain more customers.…

19
Open Loyalty

Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.

20
Ambassador Referral Marketing Platform

Ambassador is a referral marketing platform for teams to increase new customer acquisition, referrals and revenue by leveraging word-of-mouth. Ambassador automated enrolling, tracking, rewarding and managing customers, affiliates, influencers, partners and fans. Ambassador was acquired…

21
ReferenceEdge

Since 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge…

22
Talon.One

Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral,…

23
Mention Me

Mention Me works with 400+ brands worldwide to power their referral programs, including Farfetch, Ted Baker, Feel Unique, Avis and OVO Energy.The platform offers "Name Sharing" to capture real world conversations. Combined with other social sharing options this drives up to 35% more…

25
SocialLadder
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SocialLadder's Ambassador Relationship Management Technology can be used by brands to identify, monitor, reward and centralize communication with potential brand ambassadors. The creator management platform is designed to help users find, recruit, and manage authentic relationships…

Learn More About Referral Marketing Software

What is Referral Marketing Software?


Referral marketing software helps companies promote their products and services by using their customer base as a source of leads. It harnesses the power of satisfied customers (word-of-mouth) to influence potential buyers and acquire new customers. Customers are incentivized to become advocates through a variety of rewards: points, vouchers, coupons, discounts, loyalty cards, free products, status perks, and sweepstakes entries.


These platforms automate referral campaigns, the enrolling, tracking, and rewarding of customers, sometimes including gamification to encourage engagement. It is related to and sometimes bundled with Affiliate software and Influencer Marketing software.


Referral marketing software can be embedded within a company’s website, in their social media pages, or integrated within their mobile applications. Social media is becoming a dominant force in this space and the use of referral apps is increasing.


Referral Marketing Software Features


Most referral marketing platforms will offer the following features:


  • Referral Campaign Management

  • Referral Tracking

  • Rewards Management

  • Customer / Contact Management

  • Gamification

  • Lead Engagement

  • Multi-Channel Marketing

  • Referral Templates

  • Fraud Protection

  • Analytics

  • Third-Party Integration


The software can be implemented on one or more of these platforms: Windows, Mac, Android, iPhone/iPad, Mobile apps.


Referral Marketing Software Comparison


Before purchasing referral marketing software consider the following points:


  • Does it integrate with your CRM, Marketing Automation, and Email Marketing software? This is important for referral tracking efficiency and for keeping up-to-date and consistent information across your platforms.

  • Will you benefit from a product that is tailored for your specific industry? For example, some products are oriented toward retail, financial services, or manufacturing.

  • What are the channels you need to support?

  • Does it readily integrate with major eCommerce sites and social media?

  • Are you a B2B or a B2C company? A few products are geared specifically towards B2B referrals.

  • What analytics does it support? Does it provide intelligence regarding customer behavior and participation, top influencers, referral rates by channel, and revenue generated by campaigns?

Pricing Information


There is a wide range of pricing options depending upon the features. Several vendors offer scalable products with basic, intermediate, and enterprise versions. Costs can range from as low as $12 a month for entry-level offerings and up to $800 a month or more for enterprise products. Sometimes pricing is driven by the number of customers supported.


A few vendors will require that you contact them for a demo and quote. Some offer free trial versions. A small number offer one-time licensing fees of around $2,000.


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Frequently Asked Questions

What does Referral Marketing Software do?

Referral marketing software leverages the power of satisfied customers to acquire new customers and sales. It motivates customers to become brand ambassadors by rewarding their participation. It automates referral campaigns, provides customer tracking and sales intelligence.

What are the benefits of using Referral Marketing Software?

  • Increased sales and conversions
  • Customers driving sales can cut your sales expenses
  • Expanded market reach
  • Increased social shares
  • Increased subscriptions, registrations, and app installs
  • Improved brand loyalty
  • Flags and blocks fraudulent referrals
  • Centralized management in one platform
  • Analytics
  • measures the effectiveness of your referral campaign
  • identifies which referral programs are best for different customer categories
  • optimizes rewards


What are the best Referral Marketing Software products?

How much does Referral Marketing cost?

Feature and capacity-driven pricing range from $12 a month to over $800 a month. Free trial versions are often provided. Some vendors will require a quote request.