Referral Marketing Software

Referral Marketing Software Overview


Referral marketing software helps companies promote their products and services by using their customer base as a source of leads. It harnesses the power of satisfied customers (word-of-mouth) to influence potential buyers and acquire new customers. Customers are incentivized to become advocates through a variety of rewards: points, vouchers, coupons, discounts, loyalty cards, free products, status perks, and sweepstakes entries.


These platforms automate referral campaigns, the enrolling, tracking, and rewarding of customers, sometimes including gamification to encourage engagement. It is related to and sometimes bundled with Affiliate software and Influencer Marketing software.


Referral marketing software can be embedded within a company’s website, in their social media pages, or integrated within their mobile applications. Social media is becoming a dominant force in this space and the use of referral apps is increasing.


Top Rated Referral Marketing Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Referral Marketing Products

(1-25 of 51) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Influitive
Customer Verified
Top Rated

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

Yotpo

Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-…

PartnerStack
Customer Verified

PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner…

NextBee

NextBee headquartered in California offers a referral marketing and customer loyalty platform supporting incentive management with rules configurator and reward distribution, and program management console with segmentation and campaign analytics.

GrowSurf

A tool that helps automate customer acquisition, for B2C and B2B tech companies GrowSurf offers a referral program software that helps them get new customers on autopilot. With it, users can launch a customer-to-customer referral program to incentivize word-of-mouth referrals and…

Referral Factory

Referral Factory's referral marketing platform aims to enable users to build a referral program in under 5 minutes by giving users access to over 1000 pre-built referral program templates that can be duplicated and used on one's own.Referral Factory doesn't require users to install…

Referral Rock

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…

SaaSquatch

SaaSquatch is a Marketing Rewards Platform that powers reward programs at every stage of the customer journey through Acquisition, Referral, Retention and Loyalty. Presented as ideal for companies with 10,000+ customers, Unicorns, and Fortune 500 companies, SaaSquatch enables companies…

NiceJob

NiceJob is offers a platform that helps local businesses collect reviews from their customers and gain a greater presence on social media. According to the vendor, the product makes it easy to create a portfolio of great projects, and use photos to get more reviews on all major…

Zinrelo

Zinrelo (now including the capabilities of the former ShopSocially) is presented by the vendor as a modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement, data sciences and machine learning. Zinrelo unlocks…

Ambassador Referral Marketing Platform (discontinued)

Ambassador was a referral marketing platform for teams to increase new customer acquisition, referrals and revenue by leveraging word-of-mouth. Ambassador automated enrolling, tracking, rewarding and managing customers, affiliates, influencers, partners and fans. Ambassador was acquired…

ReferralCandy

ReferralCandy is an email-based customer referral platform.

Tapfiliate

Tapfiliate, from the Amsterdam-based company of the same name, is software designed to allow users to create, track and grow an affiliate marketing program. Tapfiliate is for E-Commerce and SaaS, and the vendor states that it integrates seamlessly with a site in minutes allowing…

Boon

Boon is an intelligent referral and reward management solution that enables companies to offer what the vendor describes as an authentic and engaging referral program that produce consistent and scalable results without all the legwork. The Boon gamified peer-to-peer referral network…

Ventaforce

Ventaforce software helps direct selling companies to grow globally. A secured MLM software meant for entry to enterprise level direct selling companies, boasting the utmost security, as well as being hack-proof. Ventaforce's pluggable architecture aims to make it scalable & adaptable…

Kangaroo Rewards

Kangaroo Rewards empowers brands to attract, keep, connect and grow their business by fostering customer loyalty. Kangaroo's loyalty reward program is a white-label, omnichannel solution with a built-in marketing engine. It is presented as a solution for physical store locations,…

Open Loyalty

Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.

Mention Me

Mention Me works with 400+ brands worldwide to power their referral programs, including Farfetch, Ted Baker, Feel Unique, Avis and OVO Energy.The platform offers "Name Sharing" to capture real world conversations. Combined with other social sharing options this drives up to 35% more…

Talon.One

Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral,…

Amplifinity

Amplifinity in Ann Arbor offers a referral and customer advocacy platform encompassing branded workflow for engaging brand advocates, gift card and incentive management, partner management with advocate management by partner, partner registration and co-branding, and other features.…

Viral Loops

Viral Loops is a template-based viral & referral marketing solution for marketers, from the company of the same name London.

Revetize

Revetize is presented as a simple medium to get new customer referrals, online reviews, promotions, and internal feedback, by the company of the same name in Provo.

Genius Referrals

Genius Referrals is a Referral Marketing Platform from the company of the same name in Orlando, that helps businesses to acquire new customers using word of mouth and recommendation techniques.

VYPER

VYPER (VYPER.IO) is a tool that helps build viral contests, giveaways and reward programs, from the company of the same name in Los Angeles.

Learn More About Referral Marketing Software

What is Referral Marketing Software?


Referral marketing software helps companies promote their products and services by using their customer base as a source of leads. It harnesses the power of satisfied customers (word-of-mouth) to influence potential buyers and acquire new customers. Customers are incentivized to become advocates through a variety of rewards: points, vouchers, coupons, discounts, loyalty cards, free products, status perks, and sweepstakes entries.


These platforms automate referral campaigns, the enrolling, tracking, and rewarding of customers, sometimes including gamification to encourage engagement. It is related to and sometimes bundled with Affiliate software and Influencer Marketing software.


Referral marketing software can be embedded within a company’s website, in their social media pages, or integrated within their mobile applications. Social media is becoming a dominant force in this space and the use of referral apps is increasing.


Referral Marketing Software Features


Most referral marketing platforms will offer the following features:


  • Referral Campaign Management

  • Referral Tracking

  • Rewards Management

  • Customer / Contact Management

  • Gamification

  • Lead Engagement

  • Multi-Channel Marketing

  • Referral Templates

  • Fraud Protection

  • Analytics

  • Third-Party Integration


The software can be implemented on one or more of these platforms: Windows, Mac, Android, iPhone/iPad, Mobile apps.


Referral Marketing Software Comparison


Before purchasing referral marketing software consider the following points:


  • Does it integrate with your CRM, Marketing Automation, and Email Marketing software? This is important for referral tracking efficiency and for keeping up-to-date and consistent information across your platforms.

  • Will you benefit from a product that is tailored for your specific industry? For example, some products are oriented toward retail, financial services, or manufacturing.

  • What are the channels you need to support?

  • Does it readily integrate with major eCommerce sites and social media?

  • Are you a B2B or a B2C company? A few products are geared specifically towards B2B referrals.

  • What analytics does it support? Does it provide intelligence regarding customer behavior and participation, top influencers, referral rates by channel, and revenue generated by campaigns?

Pricing Information


There is a wide range of pricing options depending upon the features. Several vendors offer scalable products with basic, intermediate, and enterprise versions. Costs can range from as low as $12 a month for entry-level offerings and up to $800 a month or more for enterprise products. Sometimes pricing is driven by the number of customers supported.


A few vendors will require that you contact them for a demo and quote. Some offer free trial versions. A small number offer one-time licensing fees of around $2,000.


Related Categories

Frequently Asked Questions

What does Referral Marketing Software do?

Referral marketing software leverages the power of satisfied customers to acquire new customers and sales. It motivates customers to become brand ambassadors by rewarding their participation. It automates referral campaigns, provides customer tracking and sales intelligence.

What are the benefits of using Referral Marketing Software?

  • Increased sales and conversions
  • Customers driving sales can cut your sales expenses
  • Expanded market reach
  • Increased social shares
  • Increased subscriptions, registrations, and app installs
  • Improved brand loyalty
  • Flags and blocks fraudulent referrals
  • Centralized management in one platform
  • Analytics
  • measures the effectiveness of your referral campaign
  • identifies which referral programs are best for different customer categories
  • optimizes rewards


How much does Referral Marketing cost?

Feature and capacity-driven pricing range from $12 a month to over $800 a month. Free trial versions are often provided. Some vendors will require a quote request.