Skai

Score9 out of 10

35 Reviews and Ratings

Community insights

TrustRadius Insights for Skai are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.

Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.

Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.

Reviews

17 Reviews

Top Automation Search Management Campaign Software

Rating: 10 out of 10

Incentivized

December 21, 2021

Use Cases and Deployment Scope

Multiple account management and analysis. [Skai] Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through [Skai] Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.

Pros

Cross-account weekly performance comparison report
Mirroring feature for changes on existing campaigns
Native Bidding Strategies
Audit and Alerts

Cons

Need more automated applied changes.
Has to provide with more conditions and criteria on the audit tool.
Hierarchy could be a bit confusing.

Likelihood to Recommend

There were some accounts that were targeting multiple states, very large targeting, and product inventory. I started leveraging Skai (Kenshoo) smart bidding and performance started to skyrocket, then I learned that Kenshoo's smart bidding works best with high volume campaigns, so I started using their bidding system with high volume campaigns and started to see performance improvement across those accounts.

Jorge Peralta

Digital Media Manager in Marketing at White Shark Media (51-200 employees)

Vetted Review

4 years of experience

Skai i.e. Kenshoo, Delivers Strong Ecomm Help

Rating: 8 out of 10

Incentivized

December 9, 2021

Use Cases and Deployment Scope

We use Skai to manage the Ecomm and Search at our agency. It helps us to organize our accounts, launch new campaigns, make optimizations and conduct reporting. It helps us with algorithmic bidding as well, not to invest so much time in manual optimizations.

Pros

Algorithmic Bidding
Automated Actions
Bulk Optimizations
Account Overview and Quick Analysis

Cons

Making the use cases easier to understand
Ecomm ad scheduling, confusing application
Easy keyword additions from Search Query tab

Likelihood to Recommend

Skai helped our client to improve their ROAS within Amazon Search. Their algorithmic bidding has a thoughtful structure [that] helps to improve performance, with easy goal adjustment to push more volume or higher profitability. Other similar platforms like Marin use more complicated bidding portfolios, whereas Skai allows for easy setup and management by setting a single goal.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

3 years of experience

Great experience

Rating: 10 out of 10

Incentivized

September 14, 2021

Use Cases and Deployment Scope

It helps me to manage multi publishers campaigns in single place

Pros

Managing campaigns
Improve my campaigns
The system works fast

Cons

Support full RSA
Create manual insights in inaight panel
Supply more insights such as smart tags and insight panel

Likelihood to Recommend

If you are managing campaigns in multi publishers and you want to see your data in one place and manage it

Omer Blechman

Software Engineer in Engineering at Kenshoo (501-1000 employees)

Vetted Review

3 years of experience

Kenshoo - Solid Platform!

Rating: 8 out of 10

Incentivized

May 24, 2021

Use Cases and Deployment Scope

We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This tool allows the team to be significantly better with our internal efficiencies and media management, and it helps our clients by optimizing placements and settings from a platform-agnostic perspective.

Pros

Consolidated reporting
Asset management
Optimizations across platforms

Cons

The UI is stale
Some important settings are buried and hard to find
Platform can sometimes be sluggish depending on the amount of data it needs to access
Reports do not automatically download and require a manual intervention

Likelihood to Recommend

Best Suited

Paid search across multiple publishers (Google & Microsoft Advertising)

Least Appropriate

Very simple media campaigns (i.e. 1 engine)

Verified User

Director in Marketing (501-1000 employees)

Vetted Review

6 years of experience

Great if you have lots of data

Rating: 6 out of 10

Incentivized

January 22, 2020

Use Cases and Deployment Scope

Our organization used Kenshoo to help manage all the brands we represented. It allowed us to quickly roll out new campaigns and new brands when needed. One of the largest problems that Kenshoo solved dealt with all the tracking information that was appended to our click ads. In the past, we had to rely on hardcoded, and sometimes error-prone methods to update this information.

Pros

Build URLs are helpful.
Solid algorithms for optimizing campaigns with simple goals.

Cons

We found that the help we received varied greatly due to new account reps being assigned our account.
The software is a bit slow and clunky at times, especially when compared to working directly in the platform.

Likelihood to Recommend

Kenshoo is best suited for agencies who manage campaigns with simple goals, or lots of volume. Medium-sized and smaller campaigns will not qualify for the better optimization options, and you will be left managing them manually or through Google's platform.
One of the best parts of Kenshoo is that you are not relying on Google to make your bids for you. So, if you question if Google has your best interest in mind when auto bidding, then a service like Kenshoo is a good alternative.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

1 year of experience

Kenshoo Infinity Suite review

Rating: 7 out of 10

Incentivized

September 13, 2017

Use Cases and Deployment Scope

We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid management and account optimization and control. Kenshoo integrates with all major publishers and has an easy to use interface and nice user experience.

Pros

Integration with amazon
Integration with pinterest
Clean UI

Cons

Can be slow.
Layout not as clear as traditional engines.
DoubleClick offers easier integration with [search] engines.

Likelihood to Recommend

Well suited to Amazon and Pinterest campaigns. Some rivals are better for overall search management.

Eamonn Kelly

SEM Senior Analyst in Marketing at UM Worldwide (1001-5000 employees)

Vetted Review

2 years of experience

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Kenshoo Review from a Marin lover

Rating: 6 out of 10

Incentivized

April 18, 2017

Use Cases and Deployment Scope

We used Kenshoo across departments for both search and social. It aggregates multiple sources of data and allows for optimization.

Pros

Decent bidding algorithm
Ability to clone campaigns for testing or across engines

Cons

Clunky interface. Reporting & column defaults are not intuitive.
Certification program is not helpful.
Though their ability to address case issues is better than in past years (self-service ticketing system to now: ability to address cases with reps), still a lot left to be desired.

Likelihood to Recommend

Kenshoo is great for more complex accounts, specifically with clonability and bid algorithm. Competitors are still consistently better with reporting, education/support, and interface technology.

Verified User

Partner in Marketing (11-50 employees)

Vetted Review

4 years of experience

Good for Multi-Channel Management

Rating: 5 out of 10

Incentivized

February 8, 2017

Use Cases and Deployment Scope

Kenshoo Infinity Suite is being used by the department managing the search engine marketing initiatives for a number of client accounts. Kenshoo Search specifically allows teams to manage multiple vendor/engine accounts within a single platform, streamlines reporting and improves the efficiency in the day-to-day management and execution of paid search campaigns.

Pros

"Advanced search" is an excellent feature that is frequently used to execute on optimization best practices.
Robust reporting options.
Clean UI; user-friendly/easy to navigate.

Cons

The desktop application, Kenshoo Editor could use an overhaul. Newly created campaigns often do not sync with the engines.

Likelihood to Recommend

Kenshoo is a fine option for advertisers who need a solid bid management solution that needs to manage campaigns across multiple engine accounts and channels (search, social, and local). Kenshoo Infinity Suite may be less appropriate for advertisers who only manage less than a couple accounts/channels and Marin or DoubleClick may be a better option.

Verified User

Director in Marketing (501-1000 employees)

Vetted Review

5 years of experience

Kenshoo Infinity Suite is Sweet

Rating: 7 out of 10

Incentivized

February 8, 2017

Use Cases and Deployment Scope

We use the Kenshoo Infinity Suite in the campaign management of our paid search programs for many of our top Fortune 100 clients. Solid tool.

Pros

Portfolio management
Bid management
Location targeting

Cons

Efficiency and ease of use not 100% A+

Likelihood to Recommend

[It's well suited for] portfolio and bid management; keyword pruning and adding/deselecting/adding negatives.

Kieran Dunn

Director, Business Development in Sales at Resolution Media (10,001+ employees)

Vetted Review

4 years of experience

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Highly Recommend Kenshoo Search

Rating: 10 out of 10

Incentivized

February 3, 2017

Use Cases and Deployment Scope

Kenshoo Search is currently being used across the entire org. We use it to build and manage the paid search programs for all of our clients. Specifically, we use it to help with bid management, portfolio and budget optimization and ongoing reporting in order to help us deliver on our clients' goals. It also helps with being able to manage all of our channels in one place.

Pros

Bid management and optimization
Centralized management across channels
Detailed reporting

Cons

You need to be a seasoned search manager to pick it up quickly
Some things could be more self serve than they are currently

Likelihood to Recommend

If you have a complex search program, Kenshoo is as good as it gets. If you're a small player, it likely isn't a good fit.

David Levy

Founder in Marketing at Fast Forward Digital (1-10 employees)

Vetted Review

Reseller

5 years of experience

View profile

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