TrustRadius: an HG Insights company

Skyword

Score10 out of 10

26 Reviews and Ratings

What is Skyword?

The Skyword Platform supports content planning, creation, publishing, promotion, and measurement. Its tools include editorial workflows, a marketing calendar, Google Analytics integration, pitching and request-for-proposal capabilities, and configurable workflows.

Skyword acquired TrackMaven in 2018, adding competitive and content analytics to its platform. TrackMaven’s capabilities included benchmarking content and campaigns against competitors and industry performance, monitoring activity across digital channels, and using audience and market insights to inform content planning. Skyword’s current Skyword Intelligence offering includes search, social listening, customer, audience, market, and competitor insights.

The platform is available in 14 languages, 23 dialects, and 20 currencies.

Categories & Use Cases

Media

Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.
Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.
Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.
Screenshot of Robust content analytics are available within the Skyword Platform.
Screenshot of Streamline your video review process with time-stamped comments.
Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.
Screenshot of The Skyword Platform is translated into 14 languages.
Screenshot of Skyword's built-in digital asset manager (DAM).

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Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.

Skyword Key Features

Learn about the best (and worst!) features Skyword has to offer, as determined by TrustRadius' reviewers.
Based on 26 ratings of Skyword's features
View all Skyword features

Top Performing Features

  • Content performance analytics

    Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

    Category average: 7.9

  • Content hub

    Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

    Category average: 8.1

  • Content distribution

    Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

    Category average: 7.4

Areas for Improvement

  • Closed-loop tracking and reporting

    Tracks the impact of content on the buyer’s/customer’s journey and ROI.

    Category average: 7.1

  • Content promotion

    Includes tools for promoting content by connecting to paid and earned media channels.

    Category average: 7.3

Who Buys & Uses Skyword

Skyword Reviews

What users are saying about Skyword.
View all Skyword reviews

Skyword is a great one-stop shop for providing all of a contributor's needs for an assignment and aligns companies with the writers who have the appropriate expertise.

Incentivized
Fiona BriggsView profile
Editor in Corporate at Retail Times (1-10 employees)

Pros

  • It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
  • It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
  • The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.

Cons

  • It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
  • In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
  • Not quite sure what the readability scores bring to the party?

Return on Investment

  • It's good for me as a freelance contributor and income but I can't put an ROI on it since I'm assigned commissions rather than being the person doing the assigning.

SkyWord helps get your content marketing program up and running

Incentivized
Andrew ReinboldView profile
Content Marketing Director in Marketing at Anthem, Inc. (10,001+ employees)

Pros

  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service

Cons

  • They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
  • They should improve capability with apps/mobile

Return on Investment

  • They've helped us drive a lot of traffic to our content and demonstrated positive engagement metrics
  • They've improved our thought leadership standing and made a measurable difference in our brand affinity measures

Alternatives Considered

Contently and NewsCred

Skyword - A great partner for B2B Marketing

Incentivized
Aviv CanaaniView profile
Program Director, Digital, Events and Performance Marketing - CIO Marketing, IBM CHQ in Marketing at IBM (10,001+ employees)

Pros

  • SEO
  • Editorial Calendars
  • Analytics

Cons

  • Utilizing best practices to create more high impact blog posts

Return on Investment

  • High quality leads that increased our bottom line
  • Increased awareness and engagement with our social and digital activities

Competitive Intelligence at the Granular Level

Mandi LindnerView profile
Engagement Officer in Marketing at World Learning (201-500 employees)

Use Cases and Deployment Scope

TrackMaven is used for our high school study abroad vertical as an analytic overview of our social media efforts and, primarily, as competitive intelligence. Each of our in-house users requires a different view of the analytics in TrackMaven and we are able to create our own dashboards or collaborate and share them across the organization. I primarily utilize TrackMaven's Content feed to see how our competitors are advertising across seasons, most recent campaign strategies, and across their own brand units. This feature is invaluable and incredibly helpful in planning our own campaigns, language, and competitive search and social advertising campaigns. TrackMaven's support team is responsive and patient as we learn the system and adopt usage in our growing marketing department.

Pros

  • Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
  • Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
  • Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
  • Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
  • Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team

Cons

  • Content Feed - functionality rests with third party integration, would like to see this data updated more often
  • ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
  • Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals

Return on Investment

  • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
  • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
  • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely

Skyword is your go-to for Content Development

Incentivized
Olin GraczykView profile
Director of Digital Strategy in Marketing at Red Fuse Communications (501-1000 employees)

Pros

  • Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
  • Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
  • The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.

Cons

  • No current cons or issues with their services and platform.

Return on Investment

  • Significant month-over-month organic traffic growth
  • Elevated click-through rates from email marketing
  • Increases in site visits from social

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