smartocto

Score7.5 out of 10

12 Reviews and Ratings

Community insights

TrustRadius Insights for smartocto are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Simple and Understandable User Interface: Many reviewers have praised the product for its simple and understandable user interface, making it easy to navigate and use. This intuitive design has helped users quickly learn how to operate the product without any confusion or frustration.

Personalized and Customized Support: Several users have appreciated the personalized and customized support provided by the product. This tailored assistance has been particularly beneficial for professionals in content production, as it has helped them address their specific needs and challenges effectively.

GDPR Compliance: Users have mentioned that the product is GDPR compliant, indicating that it meets the necessary data protection standards. This compliance gives customers peace of mind knowing that their data is being handled securely and in accordance with regulations.

Reviews

9 Reviews

Very good alternative to Google Analytics

Rating: 8 out of 10

Incentivized

March 17, 2025

Use Cases and Deployment Scope

We used smartocto at Cognism to measure our blog performance, gain insights into our readers' behaviour and look at our content writers' performance.

Pros

Provides detailed stats on overall blog performance
Shows which blog topics resonate with readers
Measures individual blogs against key performance metrics

Cons

Could have more powerful SEO features
Feels like the tool hasn't been updated in a while - could do with new features

Likelihood to Recommend

smartocto is very well suited to measuring blog performance, gaining insights into topics that resonate & measuring how well your content team is performing. It makes for a good, user-friendly alternative to GA4. It could do with better SEO tracking features as this is what most B2B content teams are focused on.

Joe Barron

Content Manager in Marketing at Cognism (201-500 employees)

Vetted Review

5 years of experience

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Great choice for newsrooms of all sizes!

Rating: 10 out of 10

Incentivized

November 6, 2023

Use Cases and Deployment Scope

smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.

Pros

Slices data into pieces that are understandable and actionable
Provides better insights into scroll depth
Makes content auditing simpler

Cons

UX could use some improvement

Likelihood to Recommend

If you are a newsroom that is trying to get a better understanding of who is consuming your content and how they are engaging with it, smartocto is a must!

Heather Budrevičienė

Editor in Chief at DailyCoin (11-50 employees)

Vetted Review

1 year of experience

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Editorial Analytics tool for a newsroom of any size

Rating: 10 out of 10

Incentivized

August 31, 2023

Use Cases and Deployment Scope

We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work. Secondly, regional smartocto staff has been more than helpful because they are familiar with the needs of local media partners, and they are also fluent in at least one of the major regional languages. We chose this product because it fulfills the needs of different size newsrooms ranging from small to large.

Pros

UI is simple and understandable.
Great personal and customized support
Data relevant for content production professionals
GDPR compliant
Technical support

Cons

CPI is sometimes harder to understand but once you do it is of great help for business strategy
Video content analysis could be improved but it is sufficient enough.

Likelihood to Recommend

Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

Feda Kulenovic

Data and Digital Transformation Manager at Internews (BMAP FORWARD) (11-50 employees)

Vetted Review

2 years of experience

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Smarter with smartocto

Rating: 9 out of 10

Incentivized

July 12, 2023

Use Cases and Deployment Scope

We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.

Pros

Providing actionable data the moment that you need it
Providing a clear and easy to use UX
Very flexible when it comes to the configuration for your particular business

Cons

Some small UX things

Likelihood to Recommend

If you want to optimise your short-term performance when working in a newsroom, smartocto is indispensable

Melle Drenthe

Digital Content Manager at Mediahuis (1001-5000 employees)

Vetted Review

2 years of experience

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smartocto - if you really want your business to be smart!

Rating: 10 out of 10

Incentivized

July 3, 2023

Use Cases and Deployment Scope

We use smartocto to analyze successes of the content we create. We get different daily, weekly and monthly reports that help us better plan our future stories.

Pros

number of unique website users
user engagement
comparison with a week before

Cons

better targeting of geolocation

Likelihood to Recommend

I think that smartocto is the only available tool that has been custom-made for media houses which makes it extremely useful for the newsroom team.

Verified User

Project Manager (1-10 employees)

Vetted Review

2 years of experience

Wanna know your visitor? Read this. If not: carry on searching

Rating: 10 out of 10

Incentivized

May 9, 2023

Use Cases and Deployment Scope

Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.

Pros

Explain user needs
Show audience interests
Detailed info on results

Cons

Make an app
Use AI
Provide more details on results

Likelihood to Recommend

In online journalism this helps to get better knowledge of your audience

Verified User

General Manager in Product Management (51-200 employees)

Vetted Review

5 years of experience

Using SmartOcto in the newsroom

Rating: 9 out of 10

Incentivized

May 8, 2023

Use Cases and Deployment Scope

We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).

Pros

Real-time recommendations on articles best brought to the attention of readers
Comparisons of articles on section, title and multi-title level of quantitative, but also more qualitative metrics.
Headline testing.

Cons

New feature development: testing images would make a great addition.

Likelihood to Recommend

SmartOcto is very suitable for building your own dashboards thanks to its own dashboard tool Waves. The dashboards are easy to use. This also applies to the tool with which headlines are tested. It works very intuitively. The advice that SmartOcto gives is understandable and applicable. It is sometimes difficult for editors to follow them (since they are not used to listening to a 'computer program'). As with any automated advice tool, the advice is sometimes obvious. In that case, editors will ignore the tips.

Roy Wassink

Insight Manager at dpg Media (5001-10,000 employees)

Vetted Review

5 years of experience

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smartocto is smart!

Rating: 10 out of 10

Incentivized

October 25, 2022

Use Cases and Deployment Scope

We use quite a lot of solutions in our newsroom but smartocto is our main editorial analytics. What we’ve learned so far is that it has a huge benefit on bringing the data closer to the journalists and editors. At the same time, we use it to understand what engages our audience and which content drives subscriptions. We use it for reporting, for A/B testing of the headlines, Realtime dashboards but also the actionable tips which help us take action on what the data is telling us.

Pros

Flawless implementation
Excellent support
Onboarding the newsroom to data driven decisions path

Cons

It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.

Likelihood to Recommend

smartocto is well suited for media organizations as it provides the full featured editorial analytics suite, especially for legacy houses with non-digital savvy people, as a great entry to the world of data

Stipe Grubišić

Head of digital in Information Technology at Hanza Media d.o.o. (501-1000 employees)

Vetted Review

2 years of experience

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Don't use Smartocto

Rating: 1 out of 10

Incentivized

September 27, 2022

Use Cases and Deployment Scope

We use it constantly to monitor what articles work well on our website and app. This way we can change what pieces get put on top of the home page to make sure articles people find interesting get more attention.

Pros

A/B-testing of headlines

Cons

The live view of amount of people reading a piece is broken too often
No way to say where in the article people stopped reading

Likelihood to Recommend

I wouldn't recommend using Smartocto. There are better tools that do more and do it better.

Verified User

Employee (1001-5000 employees)

Vetted Review

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Editorial Analytics tool for a newsroom of any size

Rating: 10 out of 10

Incentivized

August 31, 2023

Use Cases and Deployment Scope

Pros

UI is simple and understandable.
Great personal and customized support
Data relevant for content production professionals
GDPR compliant
Technical support

Cons

CPI is sometimes harder to understand but once you do it is of great help for business strategy
Video content analysis could be improved but it is sufficient enough.

Likelihood to Recommend

Feda Kulenovic

Data and Digital Transformation Manager at Internews (BMAP FORWARD) (11-50 employees)

Vetted Review

2 years of experience

View profile