Item: smartocto
Rating: 9
Author: Roy Wassink

Overall Satisfaction with smartocto

Use Cases and Deployment Scope

We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).

Pros and Cons

Pros

Real-time recommendations on articles best brought to the attention of readers
Comparisons of articles on section, title and multi-title level of quantitative, but also more qualitative metrics.
Headline testing.

Cons

New feature development: testing images would make a great addition.

Most Important Features

Headline testing
Waves dashboards
Action advice

Return on Investment

Culture change: editors are more aware of the use of data in the workplace.

Key Insights

Do you think smartocto delivers good value for the price?

Yes

Are you happy with smartocto's feature set?

Yes

Did smartocto live up to sales and marketing promises?

Yes

Did implementation of smartocto go as expected?

Yes

Would you buy smartocto again?

Yes

Likelihood to Recommend

SmartOcto is very suitable for building your own dashboards thanks to its own dashboard tool Waves. The dashboards are easy to use. This also applies to the tool with which headlines are tested. It works very intuitively. The advice that SmartOcto gives is understandable and applicable. It is sometimes difficult for editors to follow them (since they are not used to listening to a 'computer program'). As with any automated advice tool, the advice is sometimes obvious. In that case, editors will ignore the tips.

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Using SmartOcto in the newsroom