Social Media Management Tool

The Social Media Management Tool offered by SocialManagementTool aims to simplify social media management for small to medium-sized businesses. According to the vendor, this software solution allows users to effectively engage customers, measure results, and monitor their brand and reviews across multiple social media channels. It is marketed as a valuable asset for social media marketers, digital marketing agencies, public relations professionals, marketing managers, and e-commerce businesses.

Key Features

Social Streams: According to the vendor, users can connect with customers on multiple social platforms from one dashboard. They can engage with customers on popular platforms such as Facebook, Twitter, LinkedIn, and more. The tool also allows users to monitor and respond to comments, likes, mentions, and other interactions in one place.

Photo and File Sharing: The vendor claims that users can easily share photos and files on platforms like Facebook, Flickr, MobyPicture, Scribd, and SlideShare. They can efficiently manage and distribute visual content across multiple channels, streamlining the process of uploading and sharing media files.

Link Sharing and Bookmarking: Users can reportedly share links and bookmarks on platforms like Delicious, Diigo, Identi.ca, Instapaper, and Read It Later. The vendor suggests that this feature allows users to organize and curate content for easy access and sharing, enhancing content discovery and saving valuable resources for future reference.

Blogs: According to the vendor, users can manage and publish blog posts on platforms like Bebo, Facebook, LinkedIn, and Twitter. They can streamline the process of creating and distributing blog content, increasing visibility and reach by leveraging multiple blogging platforms.

Status Updates and Microblogging: The vendor states that users can update their status and share microblog posts on platforms like Bebo, Facebook, LinkedIn, and Twitter. This feature aims to streamline the process of updating multiple social media platforms, enabling users to engage with followers and stay connected with real-time status updates.

Social Messaging & Location-based Services: Users can reportedly post messages on Facebook walls, LinkedIn, and Foursquare. The vendor claims that the tool also utilizes location-based services to help users connect with customers. Users can engage with their audience through personalized messages and targeted marketing.

Powerful Tracking & Analytics: According to the vendor, the tool allows users to track the effectiveness of social media and email campaigns. They can measure the success of their marketing efforts through insightful reports, analyzing data on clicks, referrers, shares, comments, and more.

360° Brand Monitoring & Sentiment Analysis: The vendor claims that the tool enables users to monitor brand mentions on blogs, news, social networks, and comments. Users can respond to customer feedback and manage their brand reputation. The tool also offers sentiment analysis to identify positive and negative mentions.

Generate Leads & Build Brand Awareness: The vendor suggests that users can utilize automated marketing tools to generate leads and drive traffic to their websites. This feature aims to increase brand awareness through targeted campaigns and messaging, helping users engage with potential customers and build a strong online presence.

Message Scheduling & Autoresponders: According to the vendor, users can schedule and automate messages for birthdays and other events. They can streamline the process of creating and sending personalized messages, improving customer engagement and retention through timely communication.