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The know hows of Sprinklr modern research
May 12, 2022

The know hows of Sprinklr modern research

Chinmay Rautmare | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Visual Insights
  • Product Experience Insights
  • Location Experience Insights
  • Benchmarking Insights

Overall Satisfaction with Sprinklr Modern Research

We use modern research to identify brand perception in local markets
  • Providing audience sentiment
  • Providing engagement timings for setting up content calendars
  • Useful to determine hashtag strategies
  • Improvement in the newsletter feature
  • More details on auto imported features
  • Time required to load listening dashboards
  • improved analytical insights
  • Improved listening abilities
  • learnt brand perception in the market

Do you think Sprinklr Insights delivers good value for the price?

Not sure

Are you happy with Sprinklr Insights's feature set?

Yes

Did Sprinklr Insights live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Sprinklr Insights go as expected?

I wasn't involved with the implementation phase

Would you buy Sprinklr Insights again?

Yes

I think the Sprinklr user interface is simpler than Brandwatch. The knowledge portal helps immensely to find out solutions. I really like the fact that there are many options available on Sprinklr to play around with and experiment with. Such a trial and error approach provides good opportunities for companies to find new features that might help the company understand how the engagement rate has evolved over the period of time
I found listening dashboards particularly useful when I wanted to find hashtags and themes being discussed for a particular topic. The in-depth historical data provided by Sprinklr helps in determining the appropriate strategies. The dashboards used for peer comparison are also good. I was able to find detailed information about competitors of my company and their engagement rate on various social media platforms.