The know hows of Sprinklr modern research
May 12, 2022
The know hows of Sprinklr modern research
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Visual Insights
- Product Experience Insights
- Location Experience Insights
- Benchmarking Insights
Overall Satisfaction with Sprinklr Modern Research
We use modern research to identify brand perception in local markets
Pros
- Providing audience sentiment
- Providing engagement timings for setting up content calendars
- Useful to determine hashtag strategies
Cons
- Improvement in the newsletter feature
- More details on auto imported features
- Time required to load listening dashboards
- improved analytical insights
- Improved listening abilities
- learnt brand perception in the market
Do you think Sprinklr Insights delivers good value for the price?
Not sure
Are you happy with Sprinklr Insights's feature set?
Yes
Did Sprinklr Insights live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Sprinklr Insights go as expected?
I wasn't involved with the implementation phase
Would you buy Sprinklr Insights again?
Yes
I think the Sprinklr user interface is simpler than Brandwatch. The knowledge portal helps immensely to find out solutions. I really like the fact that there are many options available on Sprinklr to play around with and experiment with. Such a trial and error approach provides good opportunities for companies to find new features that might help the company understand how the engagement rate has evolved over the period of time
Comments
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