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A great tool for social listening!
May 02, 2022

A great tool for social listening!

Jean-Stéphane Bou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sprinklr Modern Research

We're using modern research to better understand conversations about our brand and identify UGC using our software. The social listening tool is also deeply interconnected with modern engagement which facilitates the moderation activities we have in place.
  • Data visualization
  • Easy and intuitive set up to build boolean queries
  • AI involved to facilitate conversation analysis
  • Mentions could be better visualized in dedicated widgets that are more adapted to reading a large amounts of mentions
  • Integration of premium news sources
  • Better display of authors of mentions with more information
  • reputational risk mitigation
  • improved content production

Do you think Sprinklr Insights delivers good value for the price?

Yes

Are you happy with Sprinklr Insights's feature set?

Yes

Did Sprinklr Insights live up to sales and marketing promises?

Yes

Did implementation of Sprinklr Insights go as expected?

Yes

Would you buy Sprinklr Insights again?

Yes

Sprinklr Modern Research is a great tool to identify what's being said about any topic or your brand. The only problem for B2B companies is that LinkedIn can't be monitored as there's no API available today (but it's not specific to Sprinklr). I would say that the data visualization capabilities are very strong compared to other solutions I've tested.